Shazrina Daud

eGentic is an online marketing business providing services to clients in many segments of B2C business, including entertainment and media, banks, insurances, communications, as well as online and traditional retailers. 

• Provided quality leads through various media buying platforms (DSPs) for APAC markets.
• Successfully managed multiple Google ad campaigns and other social media advertising campaigns.
• Created content for social media, native, push and pop advertising.
• Generated leads up to 500-700 per country, per day. Increased profit by 10% to 15% for each market, each month through optimization; A/B testing of ad copies and landing pages.
• Created optimized landing pages.
• Lead Facebook and other media buying training for the team to aid in performance.
• Mastered technical tracking systems (Voluum and FunnelFlux) for better optimization of campaigns.
• Maintained good relationships with partners.
• Planned budgets for ongoing advertising campaigns.
• Organized the 2018 company trip to Langkawi. 

Aspire Global Network specializes in recruiting for the digital, media, and marketing industries.

• Engaged online users through the company’s social media platforms. Number of followers increased by 30%.
• Managed in Facebook and Instagram analytics.
• Increased the number of views for the company’s website by 20% by optimizing website content.
• Created blogs about the current trends in the digital, media, and technological space which maximizes the potential outreach to the company’s website.

Rosemount International School is a private international school in Singapore providing schooling at the preparatory (kindergarten) and junior school (primary) levels. 

• Engaged parents on major school activities and potential clients through social media sites. New school tour appointments boosted by 40%.
• Placed advertisements for the school on popular and credible websites such as SassyMama and Singapore Expats.
• Ran Google Ads campaign and managed to increase new enrollments by 20%.
• Handled the recruitment and induction of new office staff; supervised, trained, and managed them on using the school’s system, marketing sites, etc.