Steven Wolf

Led market research (primary and secondary) and marketing strategy projects for start-ups, non-profits, small businesses and Fortune-500s – independently and in partnership with consulting firms and creative agencies.

• Informed K-12 math and ELA curriculum non-profits’ market expansions through industry and stakeholder research.
• Led multi-modal research and strategy effort – including internal, competitive, subscriber and exhibitor research, personas and integrated communications – to inform B2B content and events provider’s new operational strategy.
• Deployed account survey to inform restaurant take-out platform’s product strategy and identify CX opportunities.
• Captured consumer insights and competitive best practices to inform financial social responsibility campaign concept.
• Developed market landscape across 12 service lines for aging services non-profit.
• Conducted research to inform private equity firm’s acquisitions, including HR platform and dental practice software. 
• Researched consumer needs and organizational decision dynamics to improve tech firm’s targeting and sales plans.
• Informed leading P&C insurance provider’s partnership strategy through analysis of adjacent industries and players. 

Led 100+ research and strategy engagements, primarily for Fortune-500 clients in healthcare, financial services, high tech and hospitality. Responsibilities also spanned developing client relationships, contributing intellectual capital, training staff, and improving operations.

• Client Engagements: Directed projects addressing diverse marketing challenges, including industry and competitive analysis, customer attitudes and profiles, value proposition development, target audience segmentation, concept testing, and customer experience improvement.
• Business Development: Acquired and led account relationships including a global vaccines maker and major insurance provider, generating ~$740,000 in sales. Managed many additional clients, contributing another ~$1.4 M.
• Governance: Developed firm capabilities overviews, and a proposal improvement process. Led Training & Knowledge Sharing – enacting a “brown bag” program and building Case Study and Proposal libraries.

• Was assigned as a project leader at leading marketing and sales consulting firm.
• Delivered 20+ market intelligence, marketing/sales strategy, and channel integration engagements, including consumer and partner insights, marketing “funnel” analysis, marketing mix optimization, and campaign development.
• Fostered healthcare client relationship, including leading or teaming on ~$750,000 in business development.

• Analyzed industry e-commerce dynamics, including changing consumer needs and behaviors, new competitive initiatives, emerging partnerships and go-to-market models, and technology trends (e.g. Telematics).
• Advocated e-business strategy to senior executives, including principles and suggested actions.

• Managed brand naming projects end-to-end - including developing strategy briefs to focus creative direction, leading copywriting efforts (e.g. Dell Inspiron, DuPont Supriva).
• Worked with 50+ clients across many industries.
• Moderated ideation sessions and focus groups to develop and test concepts, and analyzed customer research.  

• Managed brand naming projects end-to-end - including developing strategy briefs to focus creative direction, leading copywriting efforts (e.g. Dell Inspiron, DuPont Supriva).
• Worked with 50+ clients across many industries.
• Moderated ideation sessions and focus groups to develop and test concepts, and analyzed customer research.  

Richard H. Jenrette Fellow – awarded merit-based scholarship of full tuition plus stipend.

Chair, MBA Class Gift – led campaign raising a record $390,000 three-year pledge among 240 graduates.

Recipient of Frank H. Kenan Award for Excellence.