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Work With High Performing Talent On Demand

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Li Cheng Tiong

Content Producer

Li Cheng Tiong

Seasoned multi-channel content strategist and branding specialist.

Li Cheng Tiong is a content strategist and creator backed by 10 years' journalism experience with bylines in popular publications like The Business Times, Time Out, RobbReport, Tatler Hong Kong, and The Edge. Being adept at storytelling and creating narratives to advance a brand's agenda, she is an expert in strategic content production across different marketing channels including social media, digital publications and ads. At Singtel Digital Media, her exemplary copywriting and editing skills have helped clients to optimize their brand image through creative campaign ideas that led to monthly traffic of 2.2 million unique views.

Social Media Content Creation
Business Content Strategy
Copywriting
Copyediting
Branding
Marketing
B2B Content
B2C Content
Press Release Writing
Feature Writing
Article Curation
Articulate Storyline
Journalism
Communications
Li Cheng Tiong

Li Cheng Tiong

Seasoned multi-channel content strategist and branding specialist.

Content Producer

Li Cheng is Available for Projects

Work with Li Cheng

Employment Highlights

Content Producer

Independent

March 2018 - Present (6 years 1 month)

Editor-in-Chief

SALT Magazine

January 2017 - March 2018 (1 year 3 months)

Associate Editor

HungryGoWhere, Singtel Digital Media

November 2015 - November 2016 (1 year 1 month)

Feature Writer

Epicure

March 2011 - March 2014 (3 years 1 month)

Education Highlights

Bachelor Arts & Social Sciences, English Literature and Sociology

National University of Singapore

August 2003 - July 2006 (3 years)

Portfolio

Hong Kong Tatler

A Taste of Mallorca

Food Trends Story: What's Cool for 2013

RobbReport Malaysia

Why Filipino food is the rising culinary star of Southeast Asia | RobbReport Malaysia

AsiaOne

Tiong Li Cheng

Feature Interview Article for the Wine and Dine Magazine section

YouTube

Salt Magazine YouTube channel

Hong Kong Tatler

A Taste of Mallorca

Food Trends Story: What's Cool for 2013

RobbReport Malaysia

Why Filipino food is the rising culinary star of Southeast Asia | RobbReport Malaysia

AsiaOne

Tiong Li Cheng

Feature Interview Article for the Wine and Dine Magazine section

YouTube

Salt Magazine YouTube channel

Resume

Content Producer

Independent

March 2018 - Present (6 years 1 month)

Li Cheng has written a variety of digital content for small businesses and large organizations across different industries.


As a social media content strategist for The Bakery Depot Group (writing and editing company):

  • Created social media content for Cedele, Workspace, Espresso, Chiak, and Toss & Turn under the Bakery Depot Group.
  • Developed and implemented different social media strategy that increased client's online presence and improve marketing and sales efforts.

As a copywriter and editor for the Bread Butter Bacon (advertising agency):

  • Created text and ad concepts for Manulife digital presence.
  • Conceptualized and refined key messages for Manulife's social media platforms.

As a writer for Culina, Stellarrestaurant, and The Business Times

  • Crafted press releases for PR companies including Culina and Stellarrestaurant.
  • Regularly contributed articles to The Business Times.

Editor-in-Chief

SALT Magazine

January 2017 - March 2018 (1 year 3 months)

  • Launched content-rich website, SALT TV YouTube channel, and bi-monthly print magazine with a print run of 15,000 copies.
  • Worked closely with designers on website information architecture, applications, features, user experience and design of the website.
  • Collaborated with sales, editorial and art teams to define product vision, tone, and direction for SALT.
  • Managed commissions, budgeting, strategic planning, branding, and social media strategy while leading a team of five, including graphic designers and writers.

Associate Editor

HungryGoWhere, Singtel Digital Media

November 2015 - November 2016 (1 year 1 month)

  • Created compelling food stories that generated reservations on Table DB.
  • Built and used content strategies that are based on Google Analytics insights, which generated monthly traffic of 14.4 million page views with 2.2 million unique views.
  • Mapped out and maintained functional editorial content and social media calendar.
  • Created long-term content marketing strategies that emphasized quality relevant content for SEO and social media campaigns. These campaigns helped grow targeted communities and drive consistent web traffic.
  • Produced videos that went viral on Facebook, hitting 1.4 million views.

Feature Writer

Epicure

March 2011 - March 2014 (3 years 1 month)

  • Pitched, researched, and wrote feature articles.
  • Created engaging stories from food trends.
  • Penned a spectrum of stories including chef interviews, undercover restaurant reviews, ingredient- focused pieces, food-related opinion write-ups, and cookbook reviews.
  • Conceptualized, executed, and managed special projects such as cookbooks and restaurant guides, i.e. Sentosa's Top Tables, that brought in a revenue of $35,000.
  • Learned the process of print publication production, including coming up with pagination, schedule, and deadlines.

Education

Bachelor Arts & Social Sciences, English Literature and Sociology

National University of Singapore

August 2003 - July 2006 (3 years)