Work With High Performing Talents On Demand

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Tommy Perez

Tommy Perez

Graphic Design Specialist

A Cannes Lion award-winning creative director & designer.

An outstanding product, brand, and e-commerce creative director, Tommy Perez has crafted experiences for Tribal Worldwide, Juxt Interactive, Grupo Gallegos, Lopez Negrete Communications, and BBDO Worldwide. Among some of his design skills include Abstract, Adobe Creative Cloud, Axure, Framer and Principle, which he uses to create rich stories and campaigns across multiple platforms. One of Tommy's Cannes Lions award-winning project includes a campaign "Forgot Your Password?" for Alzheimer's Association to raise awareness about the disease.

Design
Art Director
Creative Direction
Branding
Social & Digital Campaign Management
Tommy Perez

Tommy Perez

A Cannes Lion award-winning creative director & designer.

Graphic Design Specialist

Tommy is Available for Projects

Work with Tommy

Employment Highlights

Creative Director & Designer

Independent

February 2018 - January 2019 (1 year 11 months)

Executive Creative Director

Five by Five

March 2014 - December 2017 (4 years 9 months)

Creative Director

Tribal Worldwide

March 2013 - March 2014 (1 year)

Creative Director

Juxt Interactive

September 2011 - February 2013 (1 year 5 months)

6 More Entries

Education Highlights

Bachelor's Degree

University of Puerto Rico

September 1996 - August 2000 (4 years 11 months)

Resume

Creative Director & Designer

Independent

February 2018 - January 2019 (1 year 11 months)

  • Developed brand guidelines, positioning, and creative standards with an executable design system for Ring. 
  • Crafted UI and UX team goals, workflow, and processes for in-house teams in the United States, Kiev, European Union, and UAE of Ring.
  • Launched the latest Ring's offerings, including StickUp Cam, Ring TV, and Neighbors, an app that lets people share, view, and comment on crime and security information in their communities.
  • Updated messaging and design on Ring.com with a 53% lift in add to cart rate.
  • Implemented Ring alarm campaign with 15,000 unit sales across all channels in the first week which exceeded the sales forecast.
  • Managed the rebranding and brand repositioning for Starch Creative and its sister company Purpose Supply Co. 
  • Built creative process, workflow, and team onboarding to Slack, Box, and Teamwork. 
  • Handled the rebranding and brand repositioning for zeroUV, including retail store design concepts.
  • Designed final apparel retail program of 2018 MLS Cup, the post-season championship game of Major League Soccer in the US.
  • Created the concept, strategy, and design of Adidas/Nixon Global Watch Retail Merchandising program.
  • Pitched and won Coca-Cola World of Coke Exhibit.
  • Clients: Ring, Adidas, Billabong, Vans, Coca-Cola, Emerald Family Farms, zeroUV, Blum, Living Spaces, MLS, and Chicago Fire.

Executive Creative Director

Five by Five

March 2014 - December 2017 (4 years 9 months)

Five by Five is a UK-based marketing and advertising company specializing in creative campaigns, PR, and launch marketing.

  • Acted as the key creative director for Activision, a division of Activision Blizzard, the world's largest and most successful interactive entertainment company and member of the S&P 500.
  • Launched campaigns, digital products, website and content of Skylanders, Destiny 1 & 2, Call of Duty, ATVI Studios, Crash Bandicoot, Guitar Hero, TMNT across all major franchises including 20 territories in six languages.
  • Delivered digital and social support to Activision Blizzard and assisted the marketing technology team in internal projects, product development for ATVI Studios.
  • Clients: Patrón, Ubisoft, Oculus, Red Bull, Machinima, UBF, Nexon, Ring, Roc Nation, Ghost Story Games, and Coopervision.

Creative Director

Tribal Worldwide

March 2013 - March 2014 (1 year)

  • Determined production requirements by reviewing the client's requirements, considering scheduling factors and creative activities.
  • Identified production schedule by conferring with heads of art, copywriting, and production departments.
  • Obtained client's approval by presenting final layouts and reviewed quality results by studying, evaluating, and re-designing processes.
  • Won the 2014 Shopper Innovation + Activation Awards, Gold: Brand New, Silver: Out of the box retail, Bronze: Changing Behaviour, Bronze (Tech Breakthrough), Canadian Tire’s Reinvented Digital Catalogue: The Canadian Way.
  • Won the 2014 Shopper Innovation + Activation Awards, Silver: Brand New!, Silver: Original Idea, Silver: Tech Breakthrough, FrapTap.
  • Won the 2013 Agency of the Year awards, Digital Agency of the Year Gold.
  • Clients: McDonald's, Nike, Johnson & Johnson, Canadian Tire, and General Mills.

Creative Director

Juxt Interactive

September 2011 - February 2013 (1 year 5 months)

Juxt Interactive is a marketing and advertising company in the United States specializing in interactive design and development and user experience.

  • Developed marketing strategies by examining client objectives.
  • Oversaw planning, scheduling, and completing designs for direct marketing, telemarketing, and advertising.
  • Presented production requirements, compiled marketing results, plan projections and updates to clients.
  • Edited marketing plan by analyzing campaign results and determined expansion opportunities.
  • Won the 2013 EX Awards, Best Live+Digital Program (B to B), Cisco Global Sales Experience (GSX) 2012.
  • Won the 2013 EX Awards, Best Global Campaign, Cisco Global Sales Experience (GSX) 2012.
  • Clients: Cisco, Toyota, LA Suitcase, Aquarium of the Pacific, Lexus, Juxt Touch and Stanley Black and Decker.

Digital Director

Grupo Gallegos

August 2009 - October 2011 (2 years 2 months)

Grupo Gallegos is a US-based marketing and advertising company offering creative and interactive marketing services on TV, radio, and print advertising.

  • Designed and implemented company digital strategies within budget requirements.
  • Determined specific digital objectives and tracked its progress.
  • Ensured smooth execution for all digital tools and applications such as website, blogs and social media.
  • Oversaw digital projects and analyzed SEO and marketing metrics.
  • Generated innovative ideas to increase web traffic.
  • Won the 2012 Cannes Lions, Best Use of Digital, Forgot Your Password?.
  • Won the 2012 Clio Awards Bronze, Interactive: Email, Forgot Your Password?.
  • Won the 2012 Webby Awards Gold, Interactive Advertising: Email Marketing, Forgot Your Password?.
  • Won the 2012 FIAP Awards, Silver and Bronze for Radio, Bronze for Promo and Activation, Forgot Your Password?.
  • Won the 2012, El Sol Festival Silver, Direct Marketing and Media, Forgot Your Password?.
  • Won the 2012 El Ojo de Iberoamérica Gold, Digital, Forgot Your Password?.
  • Won the 2011 North American Effie Awards Silver Effie, Beverage Non-Alcoholic, More Than Just Milk.
  • Won the 2010 HAPE Awards, Best Strategic Thinking for the introduction or repositioning of a product or service and Best Strategic thinking in the development of an integrated communications plan, California Milk Processor Board.
  • Clients: Target, California Milk Processor Board, Comcast, Energizer, Fruit of the Loom, Girl Scouts, Harrah’s Hotel and Casino’s, Horseshoe Hotel & Casino, Caesar’s Palace, Paris Hotel & Casino’s, LALA/Gilsa Dairy, Motel 6, Museum of Latin American Art, Scotts Miracle Grow, Alzheimer’s Association, Yahoo, and Valvoline.

Interactive Creative Director

Lopez Negrete Communications

March 2008 - July 2009 (1 year 4 months)

Lopez Negrete Communications is a marketing and advertising company offering marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America.

  • Developed concepts and piloted design philosophies through creative storytelling and design to drive consumer demand and engagement.
  • Led advertising and brand marketing campaigns that evoke an emotional response.
  • Collaborated with marketing, UX and other creative teams to develop strategies.
  • Prepared materials for product-related needs, including photos, videos and presentations.
  • Crafted materials for trade shows and events, including booth graphics, banners, experiential elements, and other branded items.
  • Produced designs for web-based marketing, including websites, landing pages, email campaigns, animation, and interactive videos.
  • Won the ARF Ogilvy Awards, Gold, Banking and Finance, Bank of America.
  • Won the AAF Gold Addy, Interactive Online Campaign, Sonic's Even Sweeter After Dark.
  • Won the AAF Gold, Addy, Mixed Media Campaign Cross Platform, Starbuck’s The Best Conversations.
  • Won the AAF Gold Addy, Mixed Media Campaign Cross Platform, Walmart's Hispanic Heritage.
  • Winner, Art Directors Club of Houston Awards Bronze, Advertising, Wishful Thinking and Sevenísima.
  • Won the AAF Silver Addy for Cocina Lopez Negrete, Safeco Insurance, Guerrero, and Azteca Milling.
  • Won the AAF Gold Addy for Walmart Back to School.
  • Clients: Walmart, 7UP, Dr.Pepper, Squirt, Sonic Drive-In, Starbucks, Bank of America, Tortillas Guerrero, Azteca Milling, Maseca, Miller Lite, and Tyson Foods.

Interactive Creative Manager

Lopez Negrete Communications

April 2007 - March 2008 (1 year 11 months)

Lopez Negrete Communications is a marketing and advertising company offering marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America.

  • Managed the creative process from concept to completion and translated marketing objectives into clear creative strategies.
  • Reviewed creative outputs and provided feedback to creative teams and brought new ideas for branding, advertising campaigns and marketing messages.
  • Provided strategic and aesthetic oversight, encouragement and feedback.
  • Recognized the design challenges of individual projects and delivered creative solutions to problems.
  • Clients: Walmart, Visa, Guerrero, Azteca Milling, Maseca, and Tyson Foods.

Associate Creative Director

BBDO Worldwide

July 2005 - April 2007 (2 years 9 months)

  • Developed creative programs and design concepts that meet the business objectives of the organization.
  • Created production-ready designs and layouts and established the look, tone and feel for campaigns and executions.
  • Ensured all visual design adheres to existing guidelines and collaborated with the creative and marketing teams to develop smart ideas, creative concepts and design solutions.
  • Won the 2007 Cannes Lions, Promo Lion, Best New Product Launch, The One.
  • Won the 2007 CLIO Awards Shortlist, The One.
  • Clients: Jeep, Chrysler, Dodge, Pepsi, Mitsubishi, Oracle, Banco Santander, Glaxo Smith Kline, Bausch & Lomb, Frito Lay, Cheetos, and Gatorade.

Interactive Art Director

Ogilvy & Mather

May 2002 - July 2005 (3 years 2 months)

  • Crafted innovative and conceptual design solutions for promotional campaigns, websites, email, direct mail, company brochures, special event, newsletters and collateral material.
  • Collaborated with clients in coordinating projects or monitoring timely completion.
  • Synthesized key project information and applied resulting knowledge in developing effective and imaginative concepts that support the project’s objectives.
  • Participated in team meetings, kickoffs and client presentations to analyze and develop new business development efforts.
  • Clients: AXE/Unilever, Dept of Education, Sears, Ricky Martin Music, Miller Genuine Draft, and Movistar.

Web Designer

Ogilvy & Mather

August 1998 - May 2002 (4 years 9 months)

  • Designed web experiences that convert new customers and delight existing ones.
  • Implemented brand guidelines across the website to both new and existing content.
  • Performed usability studies on the website and provide recommendations based on best practices, observed user behavior and web analytics.
  • Worked actively with both internal and external development resources to implement designs.
  • Created mock-ups and collaborated with creative and IT teams to execute designs.
  • Clients: De la Cruz Group, SEARS, MGD, Telefónica, Miller, PRTC, Walmart, and Celpage.

Education

Bachelor's Degree, Fine and Studio Arts

University of Puerto Rico

September 1996 - August 2000 (4 years 11 months)

  • Earned an athletic scholarship by joining the University Soccer Team.
  • Studied minor in English Literature.