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Virginia Santos

Digital Marketer

Virginia Santos

Digital manager at Oui.sncf.

Virginia Santos is a trilingual digital marketing professional with ten years of relevant work experience in the marketing domain, and a comprehensive background in brand building. She is a digital manager at Oui.sncf, defining digital strategic plans and full P&L management for six countries. Her role includes ensuring business development by creating multichannel strategies such as social media, display, CRM, affiliate, SEO, SEM, retargeting, and lead generation projects. At Lagardère Active, she led the Spain strategy which involved creating and managing content strategy, developing affiliate marketing programs, as well as launching new Spanish websites and functionalities.

Digital Marketing
Digital Strategy
Brand Development
Strategic Planning
Marketing Strategy
Social Media Marketing
Display Advertising
CRM
Affiliate Marketing
SEO
SEM
Display Retargeting
Lead Generation
Content Strategy
Content Management
Marketing Analytics
E-Commerce Strategy
Business Development
Project Management
Virginia Santos

Virginia Santos

Digital manager at Oui.sncf.

Digital Marketer

Virginia is Available for Projects

Work with Virginia

Employment Highlights

Digital Manager

Oui.sncf

January 2013 - Present (11 years 3 months)

E-commerce Marketing Manager

TGV-Europe - Voyages-sncf

January 2012 - December 2013 (2 years)

Digital Project Manager

Lagardère Active

January 2009 - December 2012 (4 years)

Web Editor

Marie Claire Groupe

January 2009 - December 2009 (1 year)

Education Highlights

Master Dirección de Marketing, Comercial y Digital Experience, -

ESERP Business & Law School (Madrid, Spain)

January 2018 - December 2019 (2 years)

Master Consultoría Estratégica Empresarial y Comunicación Institucional, -

Universidad Rey Juan Carlos (Madrid, Spain)

January 2018 - December 2019 (2 years)

Filologia Francesa, -

Universidad de Santiago de Compostela

January 2003 - December 2009 (7 years)

Licence en Lettres Modernes - Erasmus Student Exchange, -

Université La Sorbonne (Paris, France)

January 2007 - December 2008 (2 years)

Resume

Digital Manager

Oui.sncf

January 2013 - Present (11 years 3 months)

  • Defined digital strategic plans and full P&L management (six countries).
  • Negotiated agreements with partners and clients to help them with their annual objectives.
  • Ensured business development by creating multi-device/multichannel strategies such as social media, display, CRM, affiliate, SEO, SEM, retargeting, and lead generation projects.
  • Ensured the brand online presence and improved sales performance.
  • Oversaw marketing campaigns, digital projects, new product launches, and functionalities.
  • Developed new business opportunities and generated innovative ideas to increase sales.
  • Monitored ROI and KPI, evaluated success, and produced data analysis as supporting evidence.

E-commerce Marketing Manager

TGV-Europe - Voyages-sncf

January 2012 - December 2013 (2 years)

  • Defined and implemented go-to-market strategy in order to improve performance.
  • Planned digital campaigns, including SEO/SEM, CRM, social media, and display advertising.
  • Developed effective relationships with key contacts creating successful partnerships.
  • Prepared financial planning and budgets.
  • Involved in a task force to rebrand European TGV-Europe websites as Voyages- sncf.com as a transversal project manager.

Digital Project Manager

Lagardère Active

January 2009 - December 2012 (4 years)

  • Led the Spain strategy taking into account the objectives of the company.
  • Created and managed content strategy.
  • Developed affiliate marketing programs.
  • Launched and developed new Spanish websites and functionalities.
  • Analyzed market trends and recommended changes to marketing and business development strategies based on analysis and feedback.
  • Provided analytic reports of online sales.

Web Editor

Marie Claire Groupe

January 2009 - December 2009 (1 year)

  • Planned and managed content strategy.
  • Monitored website’s traffic to measure popularity.
  • Developed relationships with influencers/partners to build effective campaigns.
  • Assessed and evaluated success, producing reports and data analysis as supporting evidence.

Press Assistant

Le Petit Futé Guides

August 2008 - January 2009 (6 months)

PLe Petit Futé is a series of French travel guides broadly equivalent to the Lonely Planet series in English or the competing French 'Guides du routard' series. 

  • Managed the press area contact databases on a regular basis.
  • Coordinated company events, interviews, and press conferences in France.
  • Handled inquiries from journalists and other media contacts.
  • Negotiated with partners for visibility exchange actions.

Education

Master Dirección de Marketing, Comercial y Digital Experience, -

ESERP Business & Law School (Madrid, Spain)

January 2018 - December 2019 (2 years)

Master Consultoría Estratégica Empresarial y Comunicación Institucional, -

Universidad Rey Juan Carlos (Madrid, Spain)

January 2018 - December 2019 (2 years)

Filologia Francesa, -

Universidad de Santiago de Compostela

January 2003 - December 2009 (7 years)

Licence en Lettres Modernes - Erasmus Student Exchange, -

Université La Sorbonne (Paris, France)

January 2007 - December 2008 (2 years)