LinkedIn Copywriter

A Leading Singapore-based Telecoms Client is seeking a LinkedIn Copywriter to own the voice and storytelling of a leading B2B enterprise technology brand on LinkedIn. This is a full-time, remote role dedicated to crafting impactful, professional, and insight-led content for a high-profile LinkedIn Showcase page. You’ll write for and about topics like cybersecurity, cloud, 5G, AI, and digital transformation, translating complex technology into clear, engaging narratives tailored to senior decision-makers across the Asia-Pacific region. This role sits within the in-house marketing team and plays a pivotal part in building executive presence, increasing engagement, and supporting strategic marketing objectives through LinkedIn-first content.

• Craft high-impact LinkedIn content including short-form posts, long-form narratives, infographics and executive ghostwriting, tailored to enterprise technology themes that resonate with CIOs, CTOs and senior IT decision-makers.
• Shape and maintain a distinct editorial voice aligned to brand tone, values, and audience expectations.
• Collaborate with subject matter experts, product marketers, and executives to translate technical concepts into compelling social narratives.
• Repurpose longer-form assets (e.g. blogs, whitepapers, webinars) into concise, engaging, LinkedIn-native formats.
• Build and manage a strategic content calendar, supporting brand storytelling, product visibility, and thought leadership goals.
• Monitor content performance and LinkedIn trends to continuously refine voice, format, and messaging for maximum engagement.
• Contribute copy to support wider LinkedIn content assets such as banners, carousels, videos, and employee advocacy posts as needed.

• Previous professional copywriting experience, ideally within B2B tech, telecom, or SaaS.
• A portfolio of LinkedIn posts or social-first B2B content that demonstrates clarity, impact, and relevance to enterprise audiences.
• Strong ability to write sharp, on-brand copy under tight deadlines and adapt to varying tones (brand, executive, product).
• Confidence in translating technical topics into accessible, story-driven content.
• Understanding of LinkedIn’s editorial best practices like formats, tone, trends, and performance levers.
• Excellent communication and collaboration skills to liaise with marketing, comms, product, and leadership teams.
• Experience with content analytics tools is an added advantage.