Lee Paton

Bold&Resolute is an entertainment company to create engaging educational content for those ready to enter a practice of self-awareness and conscious choice. 

• Managed the production of digital campaigns, including podcasts, online courses, a web series, and a feature length documentary.
• Maintained the social media presence across all digital channels.
• Measured and reported on the performance of all digital marketing campaigns.

RSL Queensland supports the Australian veteran community with a range of services, including medical, employment, and well-being services.

• Created and implemented the organization's overall digital strategy. 
• Promoted the organization's online presence through social media sites.

Oztix is an independent ticketing company in Australia, providing full service ticketing solutions across a national distribution network for a diverse range of events, from festivals to the arts, corporate to family, sports and travel. 

• Implemented and refined B2C digital strategy.
• Fostered online engagement with customers through effective management of digital marketing channels, including email marketing, social media, and customer-facing websites.
• Developed, implemented, managed, and reported on digital marketing campaigns.
• Created content for digital campaigns.
• Communicated with clients and provided understanding of their digital marketing requirements.
• Ran Facebook Business and Adverts manager, including creation and management of social media campaigns.

ASM Global is a venue and event management company based in LA, specializing in managing stadiums, convention centers, theaters, and unique venues.

• Assessed public facing websites and private facing business systems through the analysis of data to provide advice on suggested enhancements.
• Assisted with digital strategy documents and advice on industry best practice for solutions within the digital space.
• Managed the design of UX and graphical interfaces for presentation and discussion with project stakeholders.
• Developed functional specifications documentation for major technical and digital projects.
• Worked with stakeholders to understand business strategy and project requirements.
• Undertook work with vendors to project manage tasks through to completion.
• Administrated within CMS systems such as Sitecore, SharePoint, and campaign delivery platforms related to email and social media.
• Experienced with leading digital technologies including AdWords, EDM, Display, Web, Intranet, Extranet, and social media.
• Used HTML and CSS code bases.

• Played a key role in digital projects, managing and coordinating the deliverables with the agencies and the project team.
• Analyzed digital business requirements as well as formulated, planned, and implemented solutions.
• Analyzed SEO, SEM results and proposed alignments to achieve desired results.
• Supported strategic social media initiatives, planning and implementing campaigns with digital media agencies.
• Analyzed online tour operator performance, identifying areas for improvements and monitoring the implementation and deliverables.
• Supported the team on the EDM development process with coordination and improving the final revenue outcome.
• Coordinated weekly, monthly, and ad-hoc digital marketing reports for the management.
• Worked closely with the digital marketing manager in formulating and executing multifaceted digital marketing campaigns from start to finish.
• Assisted management with the digital marketing budgets and reporting.
• Took an active role in the digital marketing team including regular liaison with all team members regarding current and future digital marketing initiatives.