Lee Paton

Bold&Resolute is an entertainment company to create engaging educational content for those ready to enter a practice of self-awareness and conscious choice. 

• Managed the production of digital campaigns, including podcasts, online courses, a web series, and a feature length documentary.
• Maintained the social media presence across all digital channels.
• Measured and reported on the performance of all digital marketing campaigns.

• Helped businesses build their online presence and digital marketing strategies.
• Worked across a range of industries, including tourism and travel, sports and gaming, events, music and entertainment, not-for-profit, government and private sectors.
• Provided services including digital strategy, email marketing, SEO, SEM, PPC, social media marketing and management, content marketing, content strategy, graphic design, and copywriting.

RSL Queensland supports the Australian veteran community with a range of services, including medical, employment, and well-being services.

• Created and implemented the organization's overall digital strategy. 
• Promoted the organization's online presence through social media sites.

Oztix is an independent ticketing company in Australia, providing full service ticketing solutions across a national distribution network for a diverse range of events, from festivals to the arts, corporate to family, sports and travel. 

• Implemented and refined B2C digital strategy.
• Fostered online engagement with customers through effective management of digital marketing channels, including email marketing, social media, and customer-facing websites.
• Developed, implemented, managed, and reported on digital marketing campaigns.
• Created content for digital campaigns.
• Communicated with clients and provided understanding of their digital marketing requirements.
• Ran Facebook Business and Adverts manager, including creation and management of social media campaigns.

ASM Global is a venue and event management company based in LA, specializing in managing stadiums, convention centers, theaters, and unique venues.

• Assessed public facing websites and private facing business systems through the analysis of data to provide advice on suggested enhancements.
• Assisted with digital strategy documents and advice on industry best practice for solutions within the digital space.
• Managed the design of UX and graphical interfaces for presentation and discussion with project stakeholders.
• Developed functional specifications documentation for major technical and digital projects.
• Worked with stakeholders to understand business strategy and project requirements.
• Undertook work with vendors to project manage tasks through to completion.
• Administrated within CMS systems such as Sitecore, SharePoint, and campaign delivery platforms related to email and social media.
• Experienced with leading digital technologies including AdWords, EDM, Display, Web, Intranet, Extranet, and social media.
• Used HTML and CSS code bases.

• Played a key role in digital projects, managing and coordinating the deliverables with the agencies and the project team.
• Analyzed digital business requirements as well as formulated, planned, and implemented solutions.
• Analyzed SEO, SEM results and proposed alignments to achieve desired results.
• Supported strategic social media initiatives, planning and implementing campaigns with digital media agencies.
• Analyzed online tour operator performance, identifying areas for improvements and monitoring the implementation and deliverables.
• Supported the team on the EDM development process with coordination and improving the final revenue outcome.
• Coordinated weekly, monthly, and ad-hoc digital marketing reports for the management.
• Worked closely with the digital marketing manager in formulating and executing multifaceted digital marketing campaigns from start to finish.
• Assisted management with the digital marketing budgets and reporting.
• Took an active role in the digital marketing team including regular liaison with all team members regarding current and future digital marketing initiatives.