Brian Reiser
SEO Specialist

Brian Reiser

SEO content specialist at The Oxford Club.
Work with Brian Work with a SEO Specialist

About

Brian Reiser is a content marketing and SEO specialist with expertise in social media marketing and management, SEO best practices, copywriting, and content development. At The Oxford Club, he has created SEO-optimized content for website by conducting focused keyword research and technical audits, performing competitive and SERP research, as well as writing and publishing content according to content calendar schedule. His experience also includes producing a broad spectrum of marketing content for a GRAMMY-nominated musician, Joe Bonamassa, across multiple platforms such as social media posts, landing pages, blogs, emails, and print collateral.

Employment

4 roles
Aug 2019 - Present 6 years 9 months
SEO Content Specialist
The Oxford Club

The Oxford Club is an independent financial publisher that provides members with global opportunities for market-beating returns, as well as strategies for achieving and preserving wealth.

  • Created SEO-optimized content for website by conducting focused keyword research along topical lines, performing competitive and SERP research, writing content collaborating with editorial and copy editors, and publishing multiple times a week according to content calendar schedule.
  • Performed technical audits (using Screaming Frog and other tools) to identify and collaborate with DevOps, design, lead generation, and social media teams to improve site speed (compression and minification, amp pages, image optimization), prune content to improve crawl budget, build internal linking structure and top navigation mega menu, fix broken links, redirect chains, and 404 errors.
  • Optimized conversion funnel by collaborating with lead-generation, data analytics, editorial, and DevOps teams by improving site calls to action, sign-up boxes, modal pop-ups, email marketing copy, adding giveaway content and reports, and segmentation and personalization to match best offers to customers.
  • Transformed a dead website into a site generating over $100,000 in six months through a combination of technical SEO (such as internal linking structure, site speed optimization), content creation (researching, writing, editing, publishing), and link building outreach (influencer research and targeting, cold email outreach, social engagement).
  • Established relationships with prominent content creators, bloggers, and social media influencers to boost engagement with content, build syndication and guest posting partnerships, and build backlinks to the site through a combination of social media interaction, cold email outreach, and following up on warm leads and professional relationships.
  • Created and launched a new YouTube channel concept for video SEO by collaborating with video production team to concept, write scripts, cast, decide on production and technical factors, and produce video content.
Apr 2017 - Present 9 years 1 month
Content Creator & Copywriter
Independent
  • Strategically pitched content ideas and strategic concepts to clients.
  • Researched, wrote, edited, and proofread blog posts and other content for clients in a variety of industries.
  • Worked with clients to incorporate requested revisions and alter content to add the highest value in accordance with client needs.
  • Developed content in various styles and brand voices unique to specific industries and businesses to achieve maximum audience reach and engagement. 
  • Instituted SEO best practices to augment Google rankings for client web pages.
  • Searched content marketing best practices to stay abreast of top industry trends and methodologies.
  • Consistently increased blog traffic as high as 33% through SEO implementation as well as landing Google position #1 for targeted keywords.
  • Increased email open and click-thru rates by more than 5% per annum for an audience of over 800,000 subscribers.
  • Drove company revenue higher by more than 10% annually through digital content campaigns.
Aug 2018 - Aug 2019 1 year
SEO Specialist
beIN Sports USA (beIN Media Group)
  • Spearheaded USA SEO strategy including keyword strategy, content creation, technical improvements, and backlinking.
  • Managed the creation of new SEO focused content and blog posts from keyword strategy and ideation to publication and promotion strategies.
  • Identified and implemented technical SEO improvements with product, editorial, marketing, and global SEO teams as well as digital vendors.
  • Optimized editorial content for SEO results on Google Search, News, Top Stories, Images, and other SERPs features.
  • Conducted research and analytics reports and made strategic recommendations from a variety of sources, including Google Analytics, Google Search Console, and SEMrush.
  • Oversaw paid advertising, Google PPC, and Facebook advertising strategies to increase website traffic with a $10,000 budget per month.
  • Increased 2019 organic (Google) traffic over 88% year over year as measured by sessions, unique visits, and pageviews.
  • Earned first Google position in Search and News for important content pieces and for crucial keywords generating monthly organic traffic estimated at $50,000 per keyword in paid advertising spend.
Nov 2014 - Apr 2017 2 years 5 months
Content Manager & Copywriter
J&R Adventures

J&R Adventures is the official music management company and record label for blues-rock titan and GRAMMY-nominated artist Joe Bonamassa. 

  • Produced, revised, published, and shared a wide spectrum of marketing content for a GRAMMY-nominated musician, Joe Bonamassa, across multiple platforms, include social media posts, landing pages, blogs, emails, print collateral, and more.
  • Devised editorial calendars for all content across channels to engage target audiences.
  • Vetted statistical data from analytics and KPIs to attain continuous improvement and optimization of content campaigns.
  • Performed research to compose compelling and relevant content while upholding consistent brand voices.
  • Collaborated with a diverse team of graphic designers, web developers, video editors, and e-commerce specialists to coordinate complex content campaigns.
  • Unified SEO best practices in tandem with the J&R digital marketing team and independent consultants.
  • Increased email open and click-thru rates by more than 5% per annum for an audience of over 800,000 subscribers.
  • Drove company revenue higher by more than 10% each year through digital content campaigns.

Education

Sep 2012 - Jun 2014 1 year 9 months
Master of Arts, Philosophy
University of South Florida