Lauren Yeates
Account Based Marketing Specialist

Lauren Yeates

Past clients include Bed, Bath & Beyond and Hungry Eye Media.
Work with Lauren Work with a Account Based Marketing Specialist

About

Lauren Yeates is an accomplished marketing strategist with experience in the lifestyle, health, financial services, insurance, real estate, clean technology, and nonprofit sectors. With more than ten years of experience in digital marketing strategy, content strategy and creation, social media marketing, email marketing, digital advertising, and media and influencer relations, Lauren brings her clients high-level strategic guidance that she distills into measurable campaigns. Her past clients include Bed, Bath & Beyond, Tokio Marine HCC Insurance, Generali Global Assistance & Insurance Services, and Hungry Eye Media (Live Naturally Magazine and RE/MAX ABOVE). At the National Azbee Award 2012, she has achieved the Best Web/Microsite - Silver and Best Use of Social Media - Bronze awards. She is also a HubSpot Inbound certified and Hootsuite certified.

Employment

3 roles
May 2017 - Present 9 years
Marketing Strategist
Wild Strawberry, LLC

Wild Strawberry provides customized marketing strategies and one-on-one service.

  • Developed and executed clients’ marketing strategies.
  • Provided services in inbound marketing, email/marketing automation, social media, digital advertising, influencer relations, and SEO.
Sep 2014 - May 2017 2 years 8 months
Vice President, Marketing
Clear Comfort

Clear Comfort provides non-chlorine pool and spa treatment using hydroxyl-based advanced oxidation.

  • Developed and executed marketing strategy and product launch.
  • Created integrated marketing and lead generation campaigns using PR, social media, email, advertising, events, and partnerships.
  • Managed staff, agencies, and vendors.
  • Created a robust sales enablement program using marketing automation (HubSpot), CRM (SalesForce), and sales team training/support.
Jul 2013 - Aug 2014 1 year 1 month
Enterprise Accounts Director
Financial Social Media

Financial Social Media specializes in teaching financial advisors, insurance agents, and financial service companies how to best combine social media and traditional marketing techniques.

  • Worked with clients to develop and execute integrated marketing campaigns using organic and paid methods.
  • Grew department revenue and clients substantially positioning the company for a successful acquisition.
  • Managed employees and contractors.

Education

Jan 2016 - Dec 2017 1 year 11 months
Master of Business Administration (MBA), Business Administration & Management
University of Denver - Daniels School of Business

Portfolio

7 items