Lizzy Pateman

Fork Truck Control, part of the FTC Group, is a multi-million pound, specialist group of companies offering safety control and energy efficient products to the materials handling sector.

• Promoted every product and service available and directed that information towards the right target market with the view of generating new leads, sales, and orders.
• Conducted market research, read industry-related material, and sourced keywords and hashtags and competitor analysis.

Rogue and Wolf is a designer catering for the alternative fashion scene.

• Worked on their Facebook page grew their page from 27,000 followers to over 100,000 without the use of any advertising.
• Carefully tailored engaging content to match their demographic which has increased the engagement dramatically leading to a rapid increase in the number of followers.
• Reached an average of 2.5 million people every month for their Facebook page.

Attitude Clothing is a large European online retailer catering for the alternative fashion industry. Their product range includes clothing, footwear, beauty products, accessories, and apparel.

• Created engaging content suitable for the alternative industry which draws in the right type of followers which in turn leads to higher website visits and sales.
• Liaised with influencers and fashion bloggers who help to generate traffic to Attitude's website via their own blogs and social platforms. Bloggers generated high-quality images which Lizzy also used in newsletters and other promotional materials.

Anne Stokes is a world-renowned, fantasy artist.

• Helped build up Anne's social media presence, engagement, and interaction. Anne's fantasy artwork delves into many otherworldly areas including dark and mysterious, heroic feminism, and magical enchantments.
• Sourced and created content for Anne that complimented her work, got her followers talking and sharing and boosting interest in her work.
• Liaised with her licensees to make sure all new products were available to view on Anne's socials.

• Worked on the official DC Comics exhibition in London O2 in 2018. Props, costumes, illustrations, and film stills from superhero films such as Catwoman, Superman, and Batman were flown over to the UK.
• Created new Facebook and Instagram accounts and to use these platforms to promote the exhibition, drive traffic towards the website and to increase the footfall of the event. Organic content and paid advertising were combined for maximum impact over a limited period.
• Produced engaging content related to DC Comics to attract followers who would find the event of interest and who would in turn engage, share, interact, and visit the event.
• Worked closely with the PR company to ensure all news stories were delivered on the socials on time and to the right audience.

My Name is Prince was the first exhibition following the passing of Prince Rogers Nelson. It was an event showcasing the artist's costumes, musical instruments, art, and much more.

• Created and managed the social platforms with the view of generating more foot flow for the event and to also update information from the show itself and also from press releases worldwide.
• Ran successful, tailored, Facebook ads targeting specific demographics and interests to generate more interest in the event.

The LondonEdge Trade Show is a large show in Europe catering for the alternative fashion market.

• Grew the social media following on their Facebook and Instagram platforms organically, without the use of any paid advertising.
• Spent time getting to know the demographics of, not only the show's audience, but of the exhibitors and potential visitors.
• Created engaging content that their followers found of interest which in turn meant that they interacted with these platforms more. This increase in engagement lead to more website visitors and an increase in show registrations from visitors worldwide.