Meghan Seawell
Content Strategist

Meghan Seawell

Former senior marketing consultant & content strategist at LPL Financial.
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About

With 15 years of professional experience, Meghan Seawell is a content strategist and writer specializing in technical fields, covering topics from cryptocurrency, blockchain to congressional constituent engagement. She has written whitepapers, emails, and marketing collateral for diverse clients, including multibillion-dollar financial firms, Fortune 500 companies, and nonprofit organizations. At LPL Financial, she has developed a quarterly client publication, earning recognition from executives at the highest levels of the company, as well as a Platinum-level Marketing Communications award. Her past clients also include Intuit, Purina, and Microsoft.

Employment

4 roles
Jul 2012 - Present 13 years 10 months
Content Strategist
Independent
  • Pitched, researched, and wrote white papers, emails, and marketing collateral for multibillion-dollar financial firms to attract new business.
  • Conducted content audits for clients including Fortune 500 companies and nonprofit organizations, assessing clarity, brand cohesiveness, technical functionality, and content portability.
  • Wrote approximately 150 pages of Harvard’s undergraduate Admissions website.
  • Streamlined, rewrote, and reorganized the structure of approximately 500 pages of the local YMCA chapter website, creating consistent templates for seamless user experience.
  • Researched keyword trends and recommended search marketing strategy for PURINA.
  • Presented lightning talks at Content Strategy Forum 2012 (Cape Town) and Design & Content Conference 2017 (Vancouver).
Nov 2018 - Jan 2019 2 months
Content Designer
Intuit
  • Improved helpfulness ratings of tax-focused help content from 79% to 87% by parsing complex content into clear, readable instructions that help customers move forward.
  • Co-created tests designed to uncover monetization opportunities and potential new segments; brainstormed and iterated with cross-functional teams, collaborating closely with interaction designers.
  • Presented conceptual work to leadership, synthesizing feedback from disparate stakeholders.
Nov 2014 - Jun 2017 2 years 7 months
Senior Marketing Consultant
LPL Financial
  • Played an instrumental role in developing a professional-quality quarterly client publication, from initial storyboarding to authoring of in-depth feature articles, earning recognition from executives at highest levels of the company, as well as a Platinum-level MarCom award.
  • Collaborated with subject matter experts across the company to identify and translate key technical concepts into practical, digestible content, simultaneously educating clients and promoting company objectives.
  • Managed and restructured a biweekly email newsletter reaching more than 14,000 clients, including curation of content from diverse, cross-functional set of contributors, as well as definition and implementation new processes and best practices.
  • Wrote and defined structure of web content guiding clients through critical regulatory change, resulting in increased comprehension and a reduction in service center call volume.
Jan 2012 - Jul 2012 6 months
Content Strategy Apprentice
Brain Traffic

Brain Traffic offers businesses with content creation, consulting, and support services for their websites.

  • Conducted 1,800-page content audit for Microsoft, assessing content by a combination of industry best practices and brand strategy.
  • Ran agency Twitter account, following bleeding-edge conversations and curating resources from industry thought leaders.
  • Connected with key industry players, establishing relationships that provide insight into trends, resources, news, and innovations.

Education

Aug 2003 - Dec 2006 3 years 4 months
Bachelor of Journalism, Strategic Communications
University of Missouri