Meghan Seawell

• Pitched, researched, and wrote white papers, emails, and marketing collateral for multibillion-dollar financial firms to attract new business.
• Conducted content audits for clients including Fortune 500 companies and nonprofit organizations, assessing clarity, brand cohesiveness, technical functionality, and content portability.
• Wrote approximately 150 pages of Harvard’s undergraduate Admissions website.
• Streamlined, rewrote, and reorganized the structure of approximately 500 pages of the local YMCA chapter website, creating consistent templates for seamless user experience.
• Researched keyword trends and recommended search marketing strategy for PURINA.
• Presented lightning talks at Content Strategy Forum 2012 (Cape Town) and Design & Content Conference 2017 (Vancouver).

• Improved helpfulness ratings of tax-focused help content from 79% to 87% by parsing complex content into clear, readable instructions that help customers move forward.
• Co-created tests designed to uncover monetization opportunities and potential new segments; brainstormed and iterated with cross-functional teams, collaborating closely with interaction designers.
• Presented conceptual work to leadership, synthesizing feedback from disparate stakeholders.

• Played an instrumental role in developing a professional-quality quarterly client publication, from initial storyboarding to authoring of in-depth feature articles, earning recognition from executives at highest levels of the company, as well as a Platinum-level MarCom award.
• Collaborated with subject matter experts across the company to identify and translate key technical concepts into practical, digestible content, simultaneously educating clients and promoting company objectives.
• Managed and restructured a biweekly email newsletter reaching more than 14,000 clients, including curation of content from diverse, cross-functional set of contributors, as well as definition and implementation new processes and best practices.
• Wrote and defined structure of web content guiding clients through critical regulatory change, resulting in increased comprehension and a reduction in service center call volume.

Brain Traffic offers businesses with content creation, consulting, and support services for their websites.

• Conducted 1,800-page content audit for Microsoft, assessing content by a combination of industry best practices and brand strategy.
• Ran agency Twitter account, following bleeding-edge conversations and curating resources from industry thought leaders.
• Connected with key industry players, establishing relationships that provide insight into trends, resources, news, and innovations.