Jacqueline DeMarco
Copywriter

Jacqueline DeMarco

Finance writer, fashion copywriter, & content marketing consultant.
Work with Jacqueline Work with a Copywriter

About

Jacqueline DeMarco is a writer, editor, copywriter, and content marketing consultant with experience writing and editing on a range of topics, from fashion, beauty, health and wellness to finance. She has written for publications and brands such as The Everygirl, Apartment Therapy, Girlboss, Camille Style, Coveteur, Northwestern Mutual, SoFi, Credit Karma, Chime, LendingTree, and more. As a copywriter, Jacqueline writes product copy, blog content, social media posts, and customer marketing emails. Her software skills include Google Analytics, HTML, Adobe Creative Suite, MailChimp, ConvertKit, Hootsuite, Meet Edgar, Tailwind, Planoly, rewardStyle, ShopStyle, and LIKEtoKNOW.it

Employment

4 roles
May 2018 - Present 8 years
Managing Editor
M Loves M

M Loves M is a Los Angeles and Orange County based fashion and lifestyle blog. 

  • Completely managed editorial process, overseeing editorial calendar, writing, editing, and formatting posts in a WordPress based CMS.
  • Researched photography assets and created graphics as needed for blog posts, social media marketing, and email marketing.
  • Managed all social media and email marketing efforts promoting blog posts and brand partnerships.
Jan 2015 - Present 11 years 4 months
Writer, Copywriter, & Content Marketing Consultant
Independent
  • Wrote and edited for publications and brands on a range of topics, from fashion, beauty, health and wellness to finance.
  • Created product copies, blog content, social media posts, and customer marketing emails. 
  • Clients: Chime, Credit Karma, DepositAccounts, Fundera, Fundbox, LearnVest, Lending Tree, MagnifyMoney, Northwestern Mutual, Student Loan Hero, SoFi, TurboTax, Twine, ValuePenguin, Apartment Therapy, Bloguettes, Bridal Guide, Camille Styles, Career Girl Daily, Create & Cultivate, Coveteur, Dana Point Times, Girlboss Media, Nordstrom, San Clemente Times, Terra Translations, The Capistrano Dispatch, The Everygirl, Squarespace, St. John, Veestro, and XoVain.
Apr 2017 - May 2018 1 year 1 month
Marketing Manager
Career Contessa

Career Contessa is the a career website built inclusively for women.

  • Managed all email marketing creation, distribution, and strategy.
  • Grew email subscribers by 198%; increased monthly traffic to the company website via email by 584%.
  • Managed all social media content creation, distribution, and strategy. Grew the brand’s social audience by 156%.
  • Used Google Analytics to improve brand’s reach and sales.
  • Oversaw all community engagement for the brand.
  • Managed partnerships, giveaways, PR, and influencer relationships to grow audience and reach.
  • Researched, edited, and wrote editorial content regarding career and financial topics.
  • Worked with clients to create campaigns with custom editorial content, marketing assets, and designs.
  • Utilized email, social media, and content marketing to drive e-commerce sales and retain customers.
Jan 2015 - Sep 2016 1 year 8 months
Sales & Marketing Specialist
National Financial Partners (NFP)

NFP is an insurance broker and consultant that provides retirement consulting services to various companies.

  • Managed the company’s blog and social media channels regarding financial news and insight.
  • Worked closely with internal compliance department to ensure accordance with government compliance for all financial content created.
  • Created newsletters, email blasts, presentations, memos, and webinars regarding B2B and B2C financial topics.
  • Developed B2B sales materials for clients.

Education

Sep 2013 - Jun 2015 1 year 9 months
BA, Literary Journalism
University of California

Portfolio

11 items