<ul><li class="ql-align-justify">Developed a lead generation plan for a kid's photographer.</li><li class="ql-align-justify">Created a Facebook page for a community for designers and came up with strategies to grow the page.&nbsp;</li></ul>

Tan Lee has written marketing content and created graphics for businesses across various industries. As a marketing consultant for Cookingwithwelly:<ul><li>Provided social media consultancy services for a housewife looking to upsell her cooking dishes on Instagram.</li><li>Led to a gain of 30 followers in a month.</li><li>Created the Instagram and Facebook page from scratch.</li><li>Compiled and analyzed competitors’ accounts for visual, performance, and copywriting direction.</li><li>Compiled and researched relevant hashtags post volume.</li><li>Prepared a marketing plan for the client.</li><li>Photographed and styled the food in preparation.</li><li>Uploaded written and photographic content using Facebook Creator Studio.</li></ul>As a marketing consultant and graphic designer for Novum Capital:<ul><li>Provided research, writing, and graphic design support for a blockchain client looking to launch their Initial Coin Offering on Medium.&nbsp;</li></ul>As a marketing consultant and graphic designer for Inknoe Pte Ltd:&nbsp;<ul><li>Created graphics for the company's in-house software and posters to raise company awareness for an edu-tech convention.</li></ul>As a marketing consultant for various clients:<ul><li>Created a 15-page business plan and monthly budget for a freelancer.</li><li>Developed a price list showcasing the freelancer’s offerings.</li><li>Produced 12 weekly reports documenting the status of knee recovery and created 4-3 minute videos in iMovie to document knee recovery.</li><li>Proposed a mock 12-week Instagram marketing project for a music artist.</li><li>Created two 750-word articles on local brand marketing tactics on National Day.</li><li class="ql-align-justify">Researched and compiled major e-commerce marketplace marketing tactics for 10.10 and 11.11 shopping events.</li></ul>

Marketing Consultant & Graphic Designer

Axtro is a distributor and omnichannel retailer for consumer electronics and sporting goods in Southeast Asia.&nbsp;<ul><li>Designed marketing collaterals for online and in-store campaigns, including EDMs, landing page banners, and point-of-sale displays.</li><li>Published marketing collaterals on owned online marketing channels such as email and social media.</li><li>Worked with internal and external stakeholders to ensure that products are uploaded promptly on major e-commerce marketplaces such as Magento, Lazada, Zalora, and Qoo10.</li><li>Prepared product submissions for major consumer electronics shows for coverage on HardwareZone Tech Show Portal.</li><li>Handled retail duties such as attending to walk-in customers, product servicing, and exchanges.</li><li>Ensured customer service online via Freshdesk and telephone support.</li></ul>

Marketing Executive

Gain City retails a wide range of consumer electronics and electrical appliances, as well as offering installation and maintenance services.<ul><li>Designed artworks for five large scale island-wide campaigns such as expo sale, store openings, and product launches.</li><li>Produced digital content for the company website and social media platforms such as Facebook and Instagram for 10,000 followers.</li><li>Created weekly product press advertisements spanning 15 product categories.</li><li>Coordinated electronic transmissions of press ads to media agencies.</li><li class="ql-align-justify">Responded quickly to competitors’ strategies and industry trends.</li></ul>

Graphic Designer

<ul><li class="ql-align-justify">Created two 4-minute corporate videos to promote a company brand.</li><li class="ql-align-justify">Developed a 10-page training syllabus for primary school students. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li class="ql-align-justify">Taught an average of 20 primary students photography skills weekly.</li><li class="ql-align-justify">Filmed classroom training sessions monthly.</li></ul>

Designed various printed collaterals to promote the opening of the Bedding Station in Sungei Kadut Megastore, a special and rare addition to one of the largest IT retail megastores in Singapore.

Gain City - Bedding Station

Lee Lee Tan

Produced a case film illustrating two campaigns created to tackle the issue of sedentary lifestyles in Singapore.

Sedentary Lifestyle Campaign

Created a Facebook post to increase taxi flow to Gain City Megastore at Sungei Kadut, the largest IT retail store in Singapore.

Gain City x 958FM Taxi

Created a series of print and digital collaterals for the Chinese New Year Bedding Station sale at Gain City Megastore at Sungei Kadut.

Gain City - Chinese New Year Bedding Station

Created a pitch proposal for a freelance photographer.

Google Adwords Proposal for a Freelance Photographer

Created two 750-word articles on local brand marketing tactics on National Day.

A Round-up of This Year's National Day Campaigns (2019)

Proposed a mock 12-week Instagram marketing project for a music artist.

Jesse McCartney’s Promotion Plan

Provided social media consultancy services for a housewife looking to upsell her cooking dishes on Instagram. Gained 30 followers in one month.

Welly  (@cookingwithwelly)

Developed a lead generation campaign for a photographer specializing in kids' events like birthdays, ROMs, and company dinners.

Kids' Photographer

Grew the Facebook page of a freelancer network in Singapore for graphic designers.

Designers Meetup Singapore

Crafted a portfolio of work done from June 2019 to December 2019.

Portfolio

Wrote Facebook ads and captions for multiple clients.

Content Marketing

English (British)

Lee Lee Tan is a digital marketer with over three years' experience in email marketing, social media marketing, copywriting, and graphic design. She has written content and created graphics for various businesses such as Novum Capital and Inknoe Pte Ltd. At Axtro, she has designed marketing collaterals like EDMs, landing page banners, and point-of-sale displays and published them on owned online marketing channels such as email and social media. Lee Lee is also proficient in Adobe Illustrator, Photoshop, Facebook Creator Studio, Facebook Business Manager, and MailChimp.

Lee Lee Tan

Employment Highlights

Education Highlights

Portfolio

Gain City - Bedding Station

Sedentary Lifestyle Campaign

Gain City x 958FM Taxi

Gain City - Chinese New Year Bedding Station

Google Adwords Proposal for a Freelance Photographer

A Round-up of This Year's National Day Campaigns (2019)

Gain City - Bedding Station

Sedentary Lifestyle Campaign

Gain City x 958FM Taxi

Gain City - Chinese New Year Bedding Station

Google Adwords Proposal for a Freelance Photographer

A Round-up of This Year's National Day Campaigns (2019)