Lee Lee Tan

About

Lee Lee Tan is a digital marketer with over three years' experience in email marketing, social media marketing, copywriting, and graphic design. She has written content and created graphics for various businesses such as Novum Capital and Inknoe Pte Ltd. At Axtro, she has designed marketing collaterals like EDMs, landing page banners, and point-of-sale displays and published them on owned online marketing channels such as email and social media. Lee Lee is also proficient in Adobe Illustrator, Photoshop, Facebook Creator Studio, Facebook Business Manager, and MailChimp.

Employment

4 roles

Sep 2018 - Present 7 years 8 months

Marketing Consultant & Graphic Designer

Independent

Tan Lee has written marketing content and created graphics for businesses across various industries.

As a marketing consultant for Cookingwithwelly:

Provided social media consultancy services for a housewife looking to upsell her cooking dishes on Instagram.
Led to a gain of 30 followers in a month.
Created the Instagram and Facebook page from scratch.
Compiled and analyzed competitors’ accounts for visual, performance, and copywriting direction.
Compiled and researched relevant hashtags post volume.
Prepared a marketing plan for the client.
Photographed and styled the food in preparation.
Uploaded written and photographic content using Facebook Creator Studio.

As a marketing consultant and graphic designer for Novum Capital:

Provided research, writing, and graphic design support for a blockchain client looking to launch their Initial Coin Offering on Medium.

As a marketing consultant and graphic designer for Inknoe Pte Ltd:

Created graphics for the company's in-house software and posters to raise company awareness for an edu-tech convention.

As a marketing consultant for various clients:

Created a 15-page business plan and monthly budget for a freelancer.
Developed a price list showcasing the freelancer’s offerings.
Produced 12 weekly reports documenting the status of knee recovery and created 4-3 minute videos in iMovie to document knee recovery.
Proposed a mock 12-week Instagram marketing project for a music artist.
Created two 750-word articles on local brand marketing tactics on National Day.
Researched and compiled major e-commerce marketplace marketing tactics for 10.10 and 11.11 shopping events.

Jun 2016 - Dec 2017 1 year 6 months

Marketing Executive

Axtro | JMD Pacific Pte Ltd

Axtro is a distributor and omnichannel retailer for consumer electronics and sporting goods in Southeast Asia.

Designed marketing collaterals for online and in-store campaigns, including EDMs, landing page banners, and point-of-sale displays.
Published marketing collaterals on owned online marketing channels such as email and social media.
Worked with internal and external stakeholders to ensure that products are uploaded promptly on major e-commerce marketplaces such as Magento, Lazada, Zalora, and Qoo10.
Prepared product submissions for major consumer electronics shows for coverage on HardwareZone Tech Show Portal.
Handled retail duties such as attending to walk-in customers, product servicing, and exchanges.
Ensured customer service online via Freshdesk and telephone support.

Jul 2015 - May 2016 10 months

Graphic Designer

Gain City

Gain City retails a wide range of consumer electronics and electrical appliances, as well as offering installation and maintenance services.

Designed artworks for five large scale island-wide campaigns such as expo sale, store openings, and product launches.
Produced digital content for the company website and social media platforms such as Facebook and Instagram for 10,000 followers.
Created weekly product press advertisements spanning 15 product categories.
Coordinated electronic transmissions of press ads to media agencies.
Responded quickly to competitors’ strategies and industry trends.

Apr 2015 - Jun 2015 2 months

Graphic Designer

Independent