Brittany Herron

• Provided services including copywriting, web content, blog writing, ghostwriting, SEO content, video and radio scriptwriting, eBooks, email marketing, brand voice development, advertising copy, print and digital marketing material, press releases, social media content, editing and proofreading, as well as content management and coordination.
• Worked with a broad range of clients across many different industries, including travel, lifestyle, education, corporate, health and wellness, fitness, digital marketing, real estate, and finance.

Newcastle Live is an entertainment, tourism, and lifestyle online publication.

• Handled numerous responsibilities across content creation, copywriting, marketing, advertising sales, and business management.
• Assisted in the development and growth of Newcastle Live, achieving a 200% growth in online community over the first two years.
• Produced creative content, including written (feature articles, interviews, reviews), and multimedia/video production.
• Developed multi-platform campaigns for entertainment, hospitality, and lifestyle clients.
• Managed outward promotional communication and marketing material.
• Experienced with CMS (WordPress), and content scheduling, sub-editing, and management.
• Assisted in social media management and digital strategy.
• Developed creative strategy and idea generation.

EAO provides entertainment for hotels, clubs, bars, cafés, restaurants, weddings, corporate functions, private celebrations, concerts, and festivals.

• Delivered high-level client liaison while managing and executing the marketing strategy, promotion and PR for local and international touring shows, as well as local hospitality and tourism clients.
• Provided corporate writing, including copywriting, media releases, advertising, and marketing materials.
• Managed digital communications and social media.
• Oversaw media planning and buying, developing multi-platform advertising campaigns.
• Liaised with local and national media to secure and coordinate talent interviews, promotions, and reviews, including writing press releases and artist biographies.
• Planned entertainment-based events for both in-house and external clients.
• Managed and scheduled the design studio, including creative direction.
• Coordinated and produced all internal and external promotional and marketing material, including print, digital, web, and social media.

The Brand Pool is a brand-focused creative agency under the guidance of award-winning managing director Lynn Poole.

• Assisted in the creative direction and development of online content, website copy, marketing and advertising material for both national and international clients.
• Clients: NSW Government campaigns, Vitamix US, Civic Theatre, and Destination Port Stephens.

• Awarded Faculty Commendation for Academic Achievement.
• Awarded Melinda Moore Memorial Award for Outstanding Contribution to the Communication Degree.