Brittany Herron
Copywriter

Brittany Herron

Past clients include NSW Government and Vitamix US.
Work with Brittany Work with a Copywriter

About

Brittany Herron is a copywriter and creative storyteller with a background in PR and marketing. With almost a decade of experience in copywriting, web content, blog writing, corporate writing, content marketing, and content management, she provides clients with well-crafted content such as SEO content, advertising copy, social media content, video and radio scripts, press releases, eBooks, and educational courses. She has worked with a broad range of clients across many different industries, including travel, lifestyle, education, corporate, health and wellness, fitness, digital marketing, real estate, and finance. Her past clients include NSW Government campaigns, Vitamix US, Civic Theatre, and Destination Port Stephens.

Employment

4 roles
Jan 2015 - Present 11 years 4 months
Writer, Editor & Content Management
Independent
  • Provided services including copywriting, web content, blog writing, ghostwriting, SEO content, video and radio scriptwriting, eBooks, email marketing, brand voice development, advertising copy, print and digital marketing material, press releases, social media content, editing and proofreading, as well as content management and coordination.
  • Worked with a broad range of clients across many different industries, including travel, lifestyle, education, corporate, health and wellness, fitness, digital marketing, real estate, and finance.
Jan 2014 - Dec 2016 2 years 11 months
Content Creator, PR & Advertising
Newcastle Live

Newcastle Live is an entertainment, tourism, and lifestyle online publication.

  • Handled numerous responsibilities across content creation, copywriting, marketing, advertising sales, and business management.
  • Assisted in the development and growth of Newcastle Live, achieving a 200% growth in online community over the first two years.
  • Produced creative content, including written (feature articles, interviews, reviews), and multimedia/video production.
  • Developed multi-platform campaigns for entertainment, hospitality, and lifestyle clients.
  • Managed outward promotional communication and marketing material.
  • Experienced with CMS (WordPress), and content scheduling, sub-editing, and management.
  • Assisted in social media management and digital strategy.
  • Developed creative strategy and idea generation.
Jan 2013 - Dec 2016 3 years 11 months
PR & Marketing Specialist
EAO Entertainment

EAO provides entertainment for hotels, clubs, bars, cafés, restaurants, weddings, corporate functions, private celebrations, concerts, and festivals.

  • Delivered high-level client liaison while managing and executing the marketing strategy, promotion and PR for local and international touring shows, as well as local hospitality and tourism clients.
  • Provided corporate writing, including copywriting, media releases, advertising, and marketing materials.
  • Managed digital communications and social media.
  • Oversaw media planning and buying, developing multi-platform advertising campaigns.
  • Liaised with local and national media to secure and coordinate talent interviews, promotions, and reviews, including writing press releases and artist biographies.
  • Planned entertainment-based events for both in-house and external clients.
  • Managed and scheduled the design studio, including creative direction.
  • Coordinated and produced all internal and external promotional and marketing material, including print, digital, web, and social media.
Jan 2015 - Dec 2016 1 year 11 months
Copywriter
The Brand Pool

The Brand Pool is a brand-focused creative agency under the guidance of award-winning managing director Lynn Poole.

  • Assisted in the creative direction and development of online content, website copy, marketing and advertising material for both national and international clients.
  • Clients: NSW Government campaigns, Vitamix US, Civic Theatre, and Destination Port Stephens.

Education

Jan 2008 - Dec 2010 2 years 11 months
Bachelor of Communication, PR, Journalism & Media Production
University of Newcastle

Portfolio

7 items