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Rebecca Benison

Content Marketing Expert

Rebecca Benison

Former content marketing specialist at Sprinklr.

Rebecca Benison is a content marketing expert with over nine years of experience spanning editorial development, social media management, brand strategy, and project management. At Sprinklr, she worked as a content marketing consultant who developed case studies, blogs, social media posts, emails, ads, and website content. She also has written newsletter articles, social media and e-commerce product listings, blog posts, and corporate communications for various clients such as Adelphi University, Glamour Cache, The HOTH, Rumi Consulting, Nurse Blake, and BMW of Freeport.

Content Marketing
Content Strategy
Content Writing
Content Editing
Editorial Management
Social Media Management
Brand Strategy
Copywriting
Social Media Strategy
Content Development
SEO Content
Blog Writing
Newsletters
White Papers
Case Studies
Social Media Posts
Corporate Communications
Landing Pages
Web Content Creation
Project Management
Rebecca Benison

Rebecca Benison

Former content marketing specialist at Sprinklr.

Content Marketing Expert

Hire Rebecca

Rebecca is Available for Projects

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Employment Highlights

Content Marketing Specialist

Independent

March 2011 - Present (13 years 2 months)

Content Marketing Manager

Prevu

October 2019 - March 2020 (6 months)

Content Marketing Specialist

JeffreyM Consulting

July 2018 - July 2019 (1 year 1 month)

Digital Strategy Project Manager

Thomas Publishing

April 2013 - April 2018 (5 years 1 month)

Education Highlights

BA, Journalism

Adelphi University

September 2007 - June 2011 (3 years 10 months)

Portfolio

The World' s Most Influential CMOs

Sprinklr

Managing a Social Media Crisis in 1-2-3

Sprinklr

Creating a More Social Experience: Lessons from #SMWNYC

Sprinklr

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

Sprinklr

Fix It, Don't Complain: Lessons From the Most Influential CMOs

Sprinklr

A Good Influence: CMOs Driving Awareness for Issues That Matter

The World' s Most Influential CMOs

Sprinklr

Managing a Social Media Crisis in 1-2-3

Sprinklr

Creating a More Social Experience: Lessons from #SMWNYC

Sprinklr

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

Sprinklr

Fix It, Don't Complain: Lessons From the Most Influential CMOs

Sprinklr

A Good Influence: CMOs Driving Awareness for Issues That Matter

Resume

Content Marketing Specialist

Independent

March 2011 - Present (13 years 2 months)

  • Produced newsletter articles, social media and e-commerce product listings, blog posts, and corporate communications for various clients.
  • Wrote and edited on a wide range of topics, including science and technology, manufacturing, sustainability, global affairs, and more.
  • Clients: Adelphi University, Glamour Cache, The HOTH, Rumi Consulting, Nurse Blake, and BMW of Freeport.

Content Marketing Manager

Prevu

October 2019 - March 2020 (6 months)

Prevu is a modern, tech-enabled brokerage designed to make the home buying process simpler and more affordable.

  • Provided social media management and community building, increasing Twitter impressions by more than 450% within first two months.
  • Researched, wrote, and edited in-house blog content.
  • Managed editorial calendar.
  • Optimized content for SEO through backlinking and keyword strategy.
  • Coordinated with external publications to create and edit guest posts and sponsored content, resulting in approximately 25 new account signups on average per post.

Content Marketing Specialist

JeffreyM Consulting

July 2018 - July 2019 (1 year 1 month)

  • Served as onsite content marketing consultant at Sprinklr.
  • Developed case studies, blogs, social media posts, emails, ads, and website content.
  • Interviewed key leadership at Fortune 500 companies and government organizations to showcase success stories.
  • Implemented #SprinklrChat, a recurring Twitter Chat hosted by Sprinklr to engage community managers.
  • Managed editorial calendar.

Digital Strategy Project Manager

Thomas Publishing

April 2013 - April 2018 (5 years 1 month)

Thomas Publishing is an industrial trade and information print publisher that offers a range of services to its clients.

  • Managed social media and blog efforts for over 25 industrial customers.
  • Led monthly strategy calls and educational webinars with customers.
  • Managed a team of freelancers to coordinate content creation.
  • Built an organic following of over 2,500 for ThomasNet RPM's branded social media accounts.
  • Conducted A/B testing for paid social media advertising campaigns.
  • Provided copywriting and editing of eBooks, emails, landing pages, blogs, and other lead generation collateral.
  • Represented Thomas at industry events and trade shows.

Editor, Media Relations

PR.com

March 2011 - April 2012 (1 year 2 months)

PR.com is a website where people can promote their businesses with a directory of businesses, products and services, a press release distribution, and more.

  • Copyedited and fact-checked press releases.
  • Built an organic following of over 1,500 for PR.com on Twitter.
  • Provided guest blog writing and pitching.
  • Researched and pitched new distribution points.
  • Maintained CRM database of media points.
  • Resolved client account issues through phone and email support.

Education

BA, Journalism

Adelphi University

September 2007 - June 2011 (3 years 10 months)

Graduated Magna cum Laude.