<ul><li>Produced newsletter articles, social media and e-commerce product listings, blog posts, and corporate communications for various clients.</li><li>Wrote and edited on a wide range of topics, including science and technology, manufacturing, sustainability, global affairs, and more.</li><li>Clients: Adelphi University, Glamour Cache, The HOTH, Rumi Consulting, Nurse Blake, and BMW of Freeport.</li></ul>

Content Marketing Specialist

Prevu is a modern, tech-enabled brokerage designed to make the home buying process simpler and more affordable.<ul><li>Provided social media management and community building, increasing Twitter impressions by more than 450% within first two months.</li><li>Researched, wrote, and edited in-house blog content.</li><li>Managed editorial calendar.</li><li>Optimized content for SEO through backlinking and keyword strategy.</li><li>Coordinated with external publications to create and edit guest posts and sponsored content, resulting in approximately 25 new account signups on average per post.</li></ul>

Content Marketing Manager

<ul><li>Served as onsite content marketing consultant at Sprinklr.</li><li>Developed case studies, blogs, social media posts, emails, ads, and website content.</li><li>Interviewed key leadership at Fortune 500 companies and government organizations to showcase success stories.</li><li>Implemented #SprinklrChat, a recurring Twitter Chat hosted by Sprinklr to engage community managers.</li><li>Managed editorial calendar.</li></ul>

Thomas Publishing is an industrial trade and information print publisher that offers a range of services to its clients.<ul><li>Managed social media and blog efforts for over 25 industrial customers.</li><li>Led monthly strategy calls and educational webinars with customers.</li><li>Managed a team of freelancers to coordinate content creation.</li><li>Built an organic following of over 2,500 for ThomasNet RPM's branded social media accounts.</li><li>Conducted A/B testing for paid social media advertising campaigns.</li><li>Provided copywriting and editing of eBooks, emails, landing pages, blogs, and other lead generation collateral.</li><li>Represented Thomas at industry events and trade shows.</li></ul>

Digital Strategy Project Manager

PR.com is a website where people can promote their businesses with a directory of businesses, products and services, a press release distribution, and more.<ul><li>Copyedited and fact-checked press releases.</li><li>Built an organic following of over 1,500 for PR.com on Twitter.</li><li>Provided guest blog writing and pitching.</li><li>Researched and pitched new distribution points.</li><li>Maintained CRM database of media points.</li><li>Resolved client account issues through phone and email support.</li></ul>

Editor, Media Relations

Created a report on the world's most influential CMOs for Sprinklr, in partnership with Forbes and LinkedIn.

The World' s Most Influential CMOs

Rebecca Benison

Produced a blog post for Sprinklr on how social media practitioners approach crises.

Managing a Social Media Crisis in 1-2-3

Wrote a recap of some of the lessons learned at Social Media Week NYC 2019.

Creating a More Social Experience: Lessons from #SMWNYC

Developed a case study for Sprinklr on how the 155-year-old global chemical company stays relevant in a rapidly changing world.

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

Created an article on how most influential CMOs manage problems for their brands.

Fix It, Don't Complain: Lessons From the Most Influential CMOs

Wrote a blog post for Sprinklr on how top CMOs use their influence to raise awareness about important issues like gender equality, sustainability, and diversity.

A Good Influence: CMOs Driving Awareness for Issues That Matter

Co-hosted a webinar with Engineering.com that went deeper into the details of who you should be targeting and how to do so. Here, we've highlighted the top four tips discussed in the webinar.

4 Keys to Creating Content That Converts

English (British)

Rebecca Benison is a content marketing expert with over nine years of experience spanning editorial development, social
media management, brand strategy, and project management. At Sprinklr, she worked as a content marketing consultant who developed case studies, blogs, social media posts, emails, ads, and website content. She also has written newsletter articles, social media and e-commerce product listings, blog posts, and corporate communications for various clients such as Adelphi University, Glamour Cache, The HOTH, Rumi Consulting, Nurse Blake, and BMW of Freeport.

Rebecca Benison

Employment Highlights

Education Highlights

Portfolio

The World' s Most Influential CMOs

Managing a Social Media Crisis in 1-2-3

Creating a More Social Experience: Lessons from #SMWNYC

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

Fix It, Don't Complain: Lessons From the Most Influential CMOs

A Good Influence: CMOs Driving Awareness for Issues That Matter

The World' s Most Influential CMOs

Managing a Social Media Crisis in 1-2-3

Creating a More Social Experience: Lessons from #SMWNYC

Bringing a 155-Year-Old Chemicals & Advanced Materials Company Into the Digital Space

Fix It, Don't Complain: Lessons From the Most Influential CMOs

A Good Influence: CMOs Driving Awareness for Issues That Matter