Jim Ostler

• Worked on digital strategy and activation, specializing in the programmatic advertising space.
• Managed, developed, and implemented strategies in programmatic and biddable media
• Led digital growth initiatives around video, display, native, OTT/CTV, audio, and DOOH for agencies and clients across verticals.
• Clients: McDonald’s, Land Rover, Whirlpool, Corona, and Teach for America.

Accelerated Digital Media is a Chicago-based digital marketing company offering services in Google Ads and paid social media marketing for high-growth companies.

• Oversaw all digital activation, driving best practices, platform expertise, automation, and delivery across all screens and devices for agency’s VC-backed e-commerce clients. 
• Implemented and achieved strict performance marketing growth goals that unlocked 50-90% budget increases MoM in 2021.
• Led client education and strategic storytelling on evolving media landscape, ad tech trends, and audience behavior. 
• Connected business objectives with innovative media solutions in order to drive incremental revenue for DTC clients.

• Presided over Digitas and OMG digital activation teams that grew 2x 2017-18 and nearly 3x 2018-19, respectively. 
• Provided day-to-day leadership of digital teams of over 10 people and average budgets of $2mm monthly in media spend. 
• Played a key role in shaping agency practices on DSP usage, audience strategy, data and analytics management, and inventory curation. 
• Led DSP administration and relationships, providing feedback and managing communications. 
• Served as digital lead for new business pitches that brought in over $300mm of incremental revenue during tenure.

• Planned, built, and managed campaigns for over thirty major B2B and B2C advertisers in more than two dozen countries. 
• Trained and managed team members, internal stakeholders, and key clients on campaign management and trading best practices.