Jim Ostler
Programmatic Advertising

Jim Ostler

Worked with McDonald’s, Land Rover, Whirlpool, & Corona.
Work with Jim Work with a Programmatic Advertising

About

With over 12 years of digital marketing experience, Jim Ostler possesses a diverse background in digital strategy and activation, specializing in the programmatic advertising space. He has extensive experience leading, developing, and implementing strategies in programmatic and biddable media, and has led digital growth initiatives around video, display, native, OTT/CTV, audio, and DOOH for agencies and clients across verticals. His past clients include McDonald’s, Land Rover, Whirlpool, Corona, and Teach for America.

Employment

4 roles
Sep 2021 - Present 4 years 7 months
Digital Marketer
Independent
  • Worked on digital strategy and activation, specializing in the programmatic advertising space.
  • Managed, developed, and implemented strategies in programmatic and biddable media
  • Led digital growth initiatives around video, display, native, OTT/CTV, audio, and DOOH for agencies and clients across verticals.
  • Clients: McDonald’s, Land Rover, Whirlpool, Corona, and Teach for America.
Apr 2021 - Sep 2021 5 months
Director, Programmatic & Analytics
Accelerated Digital Media

Accelerated Digital Media is a Chicago-based digital marketing company offering services in Google Ads and paid social media marketing for high-growth companies.

  • Oversaw all digital activation, driving best practices, platform expertise, automation, and delivery across all screens and devices for agency’s VC-backed e-commerce clients. 
  • Implemented and achieved strict performance marketing growth goals that unlocked 50-90% budget increases MoM in 2021.
  • Led client education and strategic storytelling on evolving media landscape, ad tech trends, and audience behavior. 
  • Connected business objectives with innovative media solutions in order to drive incremental revenue for DTC clients.
Oct 2018 - Apr 2021 2 years 6 months
Associate Director, Programmatic
Omnicom Media Group
  • Presided over Digitas and OMG digital activation teams that grew 2x 2017-18 and nearly 3x 2018-19, respectively. 
  • Provided day-to-day leadership of digital teams of over 10 people and average budgets of $2mm monthly in media spend. 
  • Played a key role in shaping agency practices on DSP usage, audience strategy, data and analytics management, and inventory curation. 
  • Led DSP administration and relationships, providing feedback and managing communications. 
  • Served as digital lead for new business pitches that brought in over $300mm of incremental revenue during tenure.
May 2014 - May 2017 3 years
Senior Bid Manager, Bid Manager, & Bid Analyst
R/GA
  • Planned, built, and managed campaigns for over thirty major B2B and B2C advertisers in more than two dozen countries. 
  • Trained and managed team members, internal stakeholders, and key clients on campaign management and trading best practices.

Education

Sep 2005 - Jun 2009 3 years 9 months
Bachelors in Journalism, -
University of Missouri-Columbia

Portfolio

1 item