<ul><li>Created efficient and creative B2B communications strategies, plans, and deliverables to help clients achieve their corporate and sales objectives.</li><li>Developed Your New Normal digital strategy to raise the founder's profile resulting in a feature on the Queen’s Commonwealth Trust’s website.</li><li>Increased Channel 3 Consulting LinkedIn page monthly impressions from 512 to over 8,000 in three months.</li><li>Outlined, researched, and wrote thought-leadership byline articles for IESO Digital Health. Produced multiple videos for YouTube with some obtaining more than 30,000 views.</li><li>Grew a TikTok account from 100 to 10,000 followers in 30 days, with several videos going viral and one obtaining 4.7M views.</li><li>Founded Claire Imaginarium, a lifestyle website, working as an influencer with brands including Hotels.com and Beautify and creating content for their campaigns.&nbsp;</li></ul>

Corporate & Digital Communications Manager

<p>The Difference Collective (TDC) is a communications and content agency for the healthcare communications sector.</p><ul><li>Supported the delivery of PR activities for TDC's client, Santen, at the European Society of Cataract and Refractive Surgeons (ESCRS) congress and the XIV International Congress of the Middle East and Africa Council of Ophthalmology (MEACO).</li><li>Launched Santen's CSR Sustainability initiative in EMEA.</li><li>Developed and delivered TDC sales pitch and collaterals.</li><li>Researched and wrote thought-leadership articles for TDC's website.&nbsp;</li></ul>

Digital Communications Consultant

<ul><li>Promoted to senior communications partner within two years. Oversaw the B2B communications strategies and activities for the UK, Ireland, and France and managed several FTEs.</li><li>Created the 'Meet Cerner UK' digital campaign, focusing on Cerner UK employees’ stories.</li><li>Performed crisis communications strategy and planning during the NHS WannaCry ransomware attack and in relation to the National Programme for IT.</li><li>Led on European communication and social media activities for Cerner’s global events.</li><li>Launched the new UK website early July 2017 and new France website in October 2017.</li><li>Managed FTEs based in the UK and France, and helped them grow into their roles.&nbsp;</li></ul>

Senior Communications Partner, UK, Ireland & France

<ul><li>Offered the communications manager role at Cerner. Created and implemented the external and internal communications strategy for Cerner UK, and handled the day-to-day management of key social media channels and press enquiries.</li><li>Increased positive media coverage by 53% within 14 months.</li><li>Worked as part of Cerner's Siemens Health Services acquisition communications team.</li><li>Led on internal communication activities to increase employees’ engagement in Europe with best companies.</li><li>Launched Cerner UK blog in May 2015, created and curated SEO-friendly content.</li><li>Increased @CernerUK's number of followers by 100% within 12 months.&nbsp;</li></ul>

UK Communications Manager

<ul><li>Oversaw the delivery of multiple projects at specific clients' sites, working to ensure we delivered on time and on budget.</li><li>Raised major issues to the executive level and coordinated resolutions and due dates.</li><li>Managed client events, prepared agendas and support materials, secured rooms and overall facilitation.</li><li>Created financial reports and dashboards for executives to improve resources management and increase revenues.</li><li>Clients: Oxford University Hospital and Wirral Teaching Hospital NHS Trust.&nbsp;</li></ul>

Project Manager

<ul><li>Joined Cerner as a young graduate in a consultant role where she was in charge of client relationships and project managed the delivery technology solutions in the UK and France.</li><li>Provided end-user support and training to surgeons, nursing staff, administration and IT staff.</li><li>Worked as part of the internal newsletter editorial team sent to all the UK associates.</li><li>Clients: Imperial College Healthcare NHS Trust and CHU of Tours.&nbsp;</li></ul>

Consultant

Helped optimize and grow both Channel 3 Consulting's LinkedIn and Twitter accounts. Claire also created training materials for their sales team, so they could learn to leverage both Twitter and LinkedIn to create valuable connections, inform their client base, and generate sales leads. 

Results: @Channel3group monthly impressions went from 991 in February to 7460 in June, which equals to a 652% increase. Their monthly profile visits went from 1 in February to 890. Channel 3 Consulting LinkedIn page monthly impressions went from 512 in February to 8844 in May, which equals to a 1.6k% increase. Their engagement rate started at 3.91% in February and raised to 7.67% in May, which is significantly above the LinkedIn average engagement rate of 0.54%.

LinkedIn - Creation and Curation of Digital Content to Increase Sales Leads

Claire Delplancq

Worked for Santen EMEA which needed communications support to announce their expansion into the Middle East at an international congress. 

Claire helped develop the keynote presentation given by the vice president corporate strategy and development, the head of the Alpine and Middle East region, and the managing director of the Central Region EMEA. She wrote and pitched the press release, and she oversaw the logistic of the different sessions Santen was leading (invites, promotional gifts, slides, photographer, etc.).

Results: Santen obtained coverage in industry publications. They also received the ‘MEACO Excellence Award’ presented by the Head of the Jordanian Ophthalmological Society.

PR Activities to Support an Expansion Into a New Market (Middle East)

Developed a platform to create and share creative content. Claire developed an extensive editorial content schedule, produced all written, photographic, infographic, and video content. She also packaged, optimized, and shared all content across multiple social media platforms.

Results: The platform has grown significantly since its launch in 2016 and it has allowed her to work with brands like Hotels.com and Domu Brand and create content for their campaigns. Some of the videos she has produced also obtained over 30,000 views on Youtube and 100,000 views on TikTok. She grew a Pinterest account which has over 268,000 monthly unique visitors.

She was also given the chance to feature on BuzzFeed, Bored Panda, and various influencers platforms, such as Grow and Glow.

Creation of Digital and SEO-optimized Content for Brands

Created content for byline articles on behalf of IESO Digital's director of partnerships and Chief Clinical Officer. Claire outlined, researched, and wrote three thought-leadership byline articles. It was my first time writing about CBT so she had to learn everything there was to know about it in a matter of days.

Results: The articles were published in key industry digital publications, including Digital Health. As a result, they were also eventually quoted in articles from the Guardian and The Independent.

Thought-leadership Articles Written on Behalf of Executives

Worked alongside the B2B clients' leadership and a team of senior Cerner executives, to establish that neither the Cerner system nor the client's system was affected by WannaCry Ransomware. They then developed a statement and shared it with the media.

Results: News coverage highlighted that although some of Cerner’s clients had been affected by the attack, Cerner’s electronic patient and had not been compromised. Coverage included: The Evening Standard, Digital Health, Cybersecurity Insiders, National Health Executive.

Crisis Communications - WannaCry Ransomware

Showcased Cerner's clients’ achievements and position them as a tech and innovation leader. She organized interviews with both Cerner and NHS Trusts leaders and worked with the Trusts Communications offices and journalists to identify spokespeople and organize onsite media visits.

Results: All interviews resulted in multiple articles and only positive coverage in a leading publication which previously had a negative opinion of Cerner.

PR Profiling - Industry Publications

Worked with Meera Elbay, the founder of Your New Normal, to help her raise awareness about her not-for-profit organization and address grief concerns among millennials by developing social media strategy. 

Project: Meera and Claire discussed her organization’s ambition and reviewed her short and medium-term objectives. Claire walked her through the different social media platforms she could consider, shared best practices, and introduced her to useful tools she could use to manage her accounts and build an engaged digital community of young adults who suffer bereavement.

Results: Your New Normal has grown significantly over the past 18 months. It has now more than 3000 followers on Instagram (April 2020), and Meera has also launched a podcast and a newsletter. Meera is also one of the young changemakers featuring on the Queen’s Commonwealth Trust’s website. “I enlisted Claire earlier this year in her capacity as a freelance consultant. She provided me with an introductory course to Twitter and Instagram, in order to help me grow the reach of a social enterprise I had recently launched. I found Claire to be extremely engaging, professional, and a wealth of knowledge. She explained the concepts in-depth to me and at the right level for a novice like me and she made herself readily available for any follow-up questions. We have grown considerably over the last few months, much of which is down to her advice and guidance.” – Meera Elbay, founder of Your New Normal

Development of a Social Media Strategy to Support PR

English (British)

Claire Delplancq is an expert at crafting key messages out to external and internal audiences via multiple channels. She has over a decade of experience as a communications professional working for B2B technology companies, agencies, and startups across EMEA. Throughout her career, she has been in charge of media relations, campaign management, digital content creation, website development, and social media across a range of industries. At Cerner, she worked as a senior communications partner responsible for communications strategies and activities for the UK, Ireland, and France.

Claire Delplancq

Employment Highlights

Education Highlights

Portfolio

LinkedIn - Creation and Curation of Digital Content to Increase Sales Leads

PR Activities to Support an Expansion Into a New Market (Middle East)

Creation of Digital and SEO-optimized Content for Brands

Thought-leadership Articles Written on Behalf of Executives

Crisis Communications - WannaCry Ransomware

PR Profiling - Industry Publications

LinkedIn - Creation and Curation of Digital Content to Increase Sales Leads

PR Activities to Support an Expansion Into a New Market (Middle East)

Creation of Digital and SEO-optimized Content for Brands

Thought-leadership Articles Written on Behalf of Executives

Crisis Communications - WannaCry Ransomware

PR Profiling - Industry Publications