Claire Delplancq

About

Claire Delplancq is an expert at crafting key messages out to external and internal audiences via multiple channels. She has over a decade of experience as a communications professional working for B2B technology companies, agencies, and startups across EMEA. Throughout her career, she has been in charge of media relations, campaign management, digital content creation, website development, and social media across a range of industries. At Cerner, she worked as a senior communications partner responsible for communications strategies and activities for the UK, Ireland, and France.

Employment

6 roles

Jul 2019 - Present 6 years 10 months

Digital Communications Consultant

The Difference Collective

The Difference Collective (TDC) is a communications and content agency for the healthcare communications sector.

Supported the delivery of PR activities for TDC's client, Santen, at the European Society of Cataract and Refractive Surgeons (ESCRS) congress and the XIV International Congress of the Middle East and Africa Council of Ophthalmology (MEACO).
Launched Santen's CSR Sustainability initiative in EMEA.
Developed and delivered TDC sales pitch and collaterals.
Researched and wrote thought-leadership articles for TDC's website.

May 2018 - Present 8 years

Corporate & Digital Communications Manager

Independent

Created efficient and creative B2B communications strategies, plans, and deliverables to help clients achieve their corporate and sales objectives.
Developed Your New Normal digital strategy to raise the founder's profile resulting in a feature on the Queen’s Commonwealth Trust’s website.
Increased Channel 3 Consulting LinkedIn page monthly impressions from 512 to over 8,000 in three months.
Outlined, researched, and wrote thought-leadership byline articles for IESO Digital Health. Produced multiple videos for YouTube with some obtaining more than 30,000 views.
Grew a TikTok account from 100 to 10,000 followers in 30 days, with several videos going viral and one obtaining 4.7M views.
Founded Claire Imaginarium, a lifestyle website, working as an influencer with brands including Hotels.com and Beautify and creating content for their campaigns.

Jan 2017 - Jan 2018 1 year

Senior Communications Partner, UK, Ireland & France

Cerner

Promoted to senior communications partner within two years. Oversaw the B2B communications strategies and activities for the UK, Ireland, and France and managed several FTEs.
Created the 'Meet Cerner UK' digital campaign, focusing on Cerner UK employees’ stories.
Performed crisis communications strategy and planning during the NHS WannaCry ransomware attack and in relation to the National Programme for IT.
Led on European communication and social media activities for Cerner’s global events.
Launched the new UK website early July 2017 and new France website in October 2017.
Managed FTEs based in the UK and France, and helped them grow into their roles.

Jun 2014 - Dec 2016 2 years 6 months

UK Communications Manager

Cerner

Offered the communications manager role at Cerner. Created and implemented the external and internal communications strategy for Cerner UK, and handled the day-to-day management of key social media channels and press enquiries.
Increased positive media coverage by 53% within 14 months.
Worked as part of Cerner's Siemens Health Services acquisition communications team.
Led on internal communication activities to increase employees’ engagement in Europe with best companies.
Launched Cerner UK blog in May 2015, created and curated SEO-friendly content.
Increased @CernerUK's number of followers by 100% within 12 months.

May 2013 - Jun 2014 1 year 1 month

Project Manager

Cerner

Oversaw the delivery of multiple projects at specific clients' sites, working to ensure we delivered on time and on budget.
Raised major issues to the executive level and coordinated resolutions and due dates.
Managed client events, prepared agendas and support materials, secured rooms and overall facilitation.
Created financial reports and dashboards for executives to improve resources management and increase revenues.
Clients: Oxford University Hospital and Wirral Teaching Hospital NHS Trust.

Jan 2011 - May 2013 2 years 4 months

Consultant

Cerner

Joined Cerner as a young graduate in a consultant role where she was in charge of client relationships and project managed the delivery technology solutions in the UK and France.
Provided end-user support and training to surgeons, nursing staff, administration and IT staff.
Worked as part of the internal newsletter editorial team sent to all the UK associates.
Clients: Imperial College Healthcare NHS Trust and CHU of Tours.