Rosalind Simpson

About

Rosalind Simpson is a digital marketing manager with both design and marketing background. She has over four years of experience working as a digital marketer on conferences, expos, as well as online events. Working for various companies such as GDR Group, FinTech Connect, and Shared Services and Outsourcing Network (SSON), she has been successful in developing a broad view of the digital marketing process and implementing new methods that have shaped their day-to-day business activities. Rosalind is also an expert in creating marketing plans and utilizing digital marketing channels and tools, including Google Analytics, social media platforms, SEO, and targeted emails.

Employment

5 roles

Feb 2019 - Present 7 years 3 months

Digital & Marketing Coordinator

GDR Group

GDR Group provides digital marketing services for small to medium businesses in Sydney, Melbourne, Brisbane, and all other areas of Australia.

Managed all digital marketing activities and campaigns for GDR Group (marketing agency), LBH Promotions (print and distribution company), Daizy Gedeon (brand of GDR's CEO), and APS Advisory Group (financial service).
Managed Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+ platforms. Increased the social media community and followers.
Executed on and off page SEO tasks to support online strategy, and that of clients.
Reviewed and optimized social media accounts and websites – identified marketing trends and highlighted key opportunities for innovation, and incorporated these in the 2019 marketing strategy.
Wrote and created monthly content plans and scheduled these through Buffer for each brand/social platform.
Designed banners and graphics for marketing campaigns and content plans.
Utilized Google Analytics and social media insights to review and report on the weekly performance of websites and platforms.
Implemented paid search marketing and paid social media campaigns.
Developed and monitored email campaigns, as well as coordinated digital marketing automation and CRM.
Wrote copy for various online and offline channels and different audiences – this includes blog posts, press releases, social media updates, and advertising copy.
Analyzed questionnaires and other forms of client feedback, using these to help promote the business.
Tripled the number of leads generated during any GDR Easter campaign (over 300 in 1 month). Increased GDR’s Twitter following from 997 to over 9,680.

Sep 2018 - Dec 2018 3 months

Online Marketing Manager & Event Support

Shared Services & Outsourcing Network (IQPC UK)

The Shared Services and Outsourcing Network (SSON) is an online news source for global business services executives and business leaders who leverage technology and best practices to improve operational efficiency.

Managed the SSON portal and SSON event support activities.
Managed SSON's online presence as well as onsite at events, CRM, digital events, client webinars, sponsored campaigns.
Created marketing plans and utilized digital marketing channels and tools including social media platforms, SEO and targeted emails to grow membership numbers, EQs, Spex leads, and engagement with existing members.
Increased SSOW APAC Digital 2018 registrations by 50% YoY.

Jan 2018 - Sep 2018 8 months

Online Marketing Manager

SSON Analytics (IQPC UK)

SSON Analytics is the global data analytics center of the Shared Services and Outsourcing Network (SSON), the world's largest community of shared services, outsourcing, and transformation professionals.

Owned the strategic planning process and executed all marketing activity for the SSON Analytics portal.
Managed paid subscriber accounts, membership acquisition activities, marketing at events, customer service, CRM, social media platforms, email communications, VAW production schedule, content marketing, SEO, PPC campaigns, copywriting, and graphic design.
Increased free subscriber numbers by 43% since January 2018.
Increased referral traffic from the SSON portal to the SSON Analytics website by 114% between Q2 and Q3 2018.

Jul 2017 - Dec 2017 5 months

Assistant Marketing Manager

FinTech Connect (IQPC UK)

FinTech Connect is an event which large teams from major banks, insurers, capital market firms, and investors attend to assess and make informed buying decisions on the latest innovations that are changing the face of the sector. It is a division of IQPC.

Created and grew the digital footprint for FinTech Connect and its events for almost three years, while managing both FinTech Connect's online portal www.fintechconnect.com and event website www.fintechconnectlive.com.
Built on brand awareness each year, implemented all digital strategies across social media platforms, created email communications, managed an online content plan, designed collateral, and supported the head of marketing – resulting in online portal and event attendee registrations, content downloads and Spex leads, a constant growth in website traffic and social media follows.
Increased FinTech Connect Live 2017 registration numbers by 140% and the number of event attendees by 79% YoY.

Mar 2015 - Jul 2017 2 years 4 months

Digital Marketing Executive

FinTech Connect (IQPC UK)

Assisted in the strategic development of marketing communications and campaigns for FinTech Connect conferences and expos, using all aspects of digital marketing – print, email (Outlook and MailChimp), remarketing (AdRoll and AdWords), PR, PPC advertising (Twitter, LinkedIn, Facebook).
Managed social media schedules via Hootsuite, proofing documents, and content.
Performed researching and on-boarding media partners, while building relationships, organizing all deliverables and allocating partner activity to a marketing schedule.
Liaised with external design teams to brief and chase event material, making sure each brief is met and remaining on brand.
Worked solely across nine websites (WordPress and ASP), populated new event websites, and updated content daily.