Rebecca Jan

• Provided advisory support on digital and product strategy.
• Performed critical analysis and feasibility assessment of start-up pitches.
• Conducted forensic analysis of video and photographic imagery.
• Redeveloped the e-commerce store on a new platform.
• Performed UAT of clients' websites and recommendations pack.

• Audited data and managed defects in JIRA.
• Created automated tests on transformed data.
• Supervised the Extract, Transform and Load (ETL) remediation data using DataStage.
• Developed calculations for remediation tasks.
• Developed a dynamic reporting tool within Tableau.
• Performed technical documentation of the auditing process.

• Provided advisory support on the organization's analytics and data strategy.
• Conducted customer value and sentiment analysis.
• Supervised data warehousing – Extract, Transform, and Load (ETL); and modeling in Google Cloud Platform (GCP).
• Supervised the development of tools for stakeholders using Tableau.
• Created a dynamic model for planning and space optimization.
• Used classification algorithms for segmentation and anomaly detection.

• Developed algorithms for customer analytics.
• Conducted analysis of datasets to prove/disprove hypotheses and identify trends.
• Supervised data management – cleansing, enrichment, manipulating, and analysis.
• Performed User Acceptance Testing (UAT) of SAP Business Object reports, and report generation through SAP/SAP Business Objects.
• Created data visualization of insights using Tableau.

• Supervised the Content Management System (CMS) and Electronic Direct Marketing (EDM) management via HubSpot.
• Oversaw data management – cleansing, enrichment, manipulating, and analysis.
• Reported for Finance, Marketing, and Sales using customer and transactional data.
• Performed Salesforce administration and architecture.

• Audited data and system processes.
• Developed Electronic Direct Marketing (EDM), Creative, Direct Marketing (DM), and Point of Sale (POS) assets with agencies
• Supervised Implementation of social/media monitoring platforms – Meltwater and Percolate.
• Oversaw LMS implementation, auditing, and support for APAC dealers.
• Performed marketing and campaign analytics.
• Reported on warehouse and dealership stock turnover using Cognos.
• Conducted UAT of software and global site updates – managed in JIRA.
• Managed websites and assets across three brands for Australia and New Zealand (ANZ) via Adobe Experience Manager (AEM).
• Conducted media and social analytics (Boolean queries via the Meltwater platform).

• Took note of consumer lifecycle and nurtured stream mapping based on touchpoint rules.
• Performed data cleansing, extraction, and Management within Customer Relationship Management (CRM) platform.
• Edited Subaru’s monthly e-Magazine Symmetry.
• Developed Electronic Direct Marketing (EDM)/Direct Marketing (DM) and deployed it through agencies and Marketo.
• Ensured compliance with privacy policies and managed the Privacy Officer inbox.
• Implemented Lead Management System (LMS) AutoGate and Marketo.
• Reported on lead data, campaign results, and Key Performance Indicator (KPI) tracking.

Awarded the Graduate Access Women in Engineering Grant.

Member of Melbourne University Racing (FSAE).

Founder of the Machine Learning Students Association.

Completed elective streams in Biomedical Science and Information Technology.