Tim Grenda
Content Strategist

Tim Grenda

Previously from iProspect and AIG.
Work with Tim Work with a Content Strategist

About

Tim Grenda is a digital marketing consultant, content strategist, SEO project manager, and content marketing professional with over 13 years working in-house and agency jobs. He has worked with clients across multiple industries, including legal, consumer technology, banking, insurance, and medical. At iProspect, Tim contributed strategy and managed the daily execution of award-winning global social media campaigns. As a web content specialist at AIG, he has experience writing blogs, articles, and website content and contributing to PPC and social media campaigns, e-newsletters, and other publications. Tim is also a journalist who has worked for The Press-Enterprise, Los Angeles Times, and West Community Newspapers.

Employment

6 roles
Jan 2018 - Present 8 years 4 months
Digital Marketing Strategist
Ignite Visibility

Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, email marketing, and CRO.

  • Oversaw campaign strategies and growth of digital marketing accounts across a range of industries.
  • Served as the client's primary point of contact and manage other team members to meet deadlines.
  • Produced and delivered weekly call agendas, monthly reports, and quarterly or annual reviews of client results and recommendations for improvement.
  • Conducted SEO keyword research and page assignments, conversion rate optimization, persona development and other strategies.
  • Worked closely with client stakeholders and internal teams to establish and achieve campaign goals.
  • Coordinated all campaign aspects, including paid search, PR, social media and email, and served as the client’s primary point of contact on accounts.
  • Managed up to ten accounts while meeting deadlines and goals.
Sep 2019 - Present 6 years 8 months
Digital Marketing Consultant
Independent
  • Delivered effective SEO and other digital marketing solutions to clients across a wide range of industries, including legal, consumer technology, banking, insurance, and medical.
  • Performed all SEO and digital marketing strategy and services, with a focus on ROI and driving real results.
  • Provided SEO, conversion-rate optimization, social media and email campaigns, newsletters, blogs and other content. 
Mar 2017 - Jan 2018 10 months
Senior Content Marketing Manager
Proficio

Proficio is a managed security service provider (MSSP) providing managed detection and response solutions, 24×7 security monitoring, and advanced data breach prevention services.

  • Managed content marketing and SEO for the cyber security services provider.
  • Oversaw strategy and content creation for the corporate website, social media channels, webinars, brochures, white papers, data sheets and trade show materials.
  • Led strategy and development of content to increase website visitor engagement and lead conversions.
  • Performed SEO optimization, maintenance and reporting using Google Analytics, SEMrush, Google Webmaster Tools (Search Console), Moz Open Site Explorer, and other platforms.
Apr 2016 - Mar 2017 11 months
Content Marketing Manager
Sullivan Solar Power

Sullivan Solar Power provides solar battery systems and solar panel installations in San Diego, Orange County, and Riverside, CA.

  • Managed content marketing and SEO for the leading Southern California solar power company.
  • Oversaw strategy and implementation of lead magnets to drive online conversions, administered social media, native and pay-per-click advertising campaigns to promote content, wrote landing page content and managed email campaigns to nurture warm leads.
  • Worked with renewable energy industry influencers to co-create content and amplify the brand message, produced brand journalism pieces for the company blog and managed strategy and daily operations of company social media channels.
  • Led strategy, measurement, analysis, and reporting on SEO efforts and managed other digital marketing tactics designed to boost online visits, conversions, and customer satisfaction.
Jan 2013 - Mar 2016 3 years 2 months
Authority Outreach Manager & Content Marketing Lead
iProspect
  • Led strategy and daily operations of an authority outreach program for the world's largest digital performance agency.
  • Managed a team of outreach associates and also served as a lead strategist on link building, influencer relations, content amplification, reputation management, lead generation, and other content marketing campaigns for leading brands.
  • Contributed strategy and was responsible for daily execution of award-winning global social media campaigns.
Mar 2011 - Jan 2013 1 year 10 months
Web Content Specialist
AIG
  • Managed content for the leader in direct-to-consumer term life insurance online.
  • Wrote blogs, articles and website content, contributed to aggressive pay-per-click and social media campaigns, e-newsletters, and other publications.
  • Administered high-level marketing efforts, including A/B testing of landing pages and search engine optimization efforts designed to boost organic traffic, click-to-lead rates, and conversions.