Tarandip Kaur
Content Strategist

Tarandip Kaur

Content specialist and contributor at Shopee & Forbes.
Work with Tarandip Work with a Content Strategist

About

Tarandip Kaur is a content writer and strategist with six years of solid experience in editorial writing, B2B writing and social media content. As a content specialist at Shopee, she manages the organic search traffic for its e-commerce and regional blogs across Singapore, Thailand, Taiwan, Indonesia, Vietnam and the Philippines through well-written and well-optimized content. Some publishers and clients Tarandip has written for include Forbes, South China Morning Post, Cleo, SingaporeBrides, SilverKris, Meltwater, IMDA, Mount Elizabeth Hospitals and Lifelong Learning Institute.

Employment

3 roles
Feb 2018 - Present 8 years 3 months
Content Specialist & Assistant Manager for Regional Brand & Growth Marketing
Shopee
  • Managed the organic search traffic growth for Shopee e-commerce and regional blogs across Singapore, Thailand, Taiwan, Indonesia, Vietnam and the Philippines through well-written and well-optimized content.
  • Strategized and planned content for various Shopee platforms.
  • Managed a team of writers and vetted their content to ensure SEO requirements are met.
  • Designed and managed projects with cross-functional teams for link building.
  • Planned and managed regional content projects.
Sep 2016 - Jan 2018 1 year 4 months
Content Editor
Hashmeta

Hashmeta is a full-service digital and social media agency headquartered in Singapore specializing in internet marketing, social media marketing, inbound marketing, content marketing and conversion rate optimization.

  • Planned, wrote, edited and oversaw social media accounts.
  • Crafted creative campaigns based on clients requirements and needs.
  • Strategized, planned and produced content calendars with engaging copywriting, ideas and proposals for compelling content and campaigns.
  • Reviewed, assessed and edited copy and articles to ensure editorial guidelines and quality are met.
  • Researched a broad range of topics and subject matters to craft content for individual clients.
  • Commissioned content to freelancers and interns as well as oversaw their content production.
  • Planned and executed creative digital campaigns across different platforms.
  • Clients: IMDA, Takashimaya Department Store, Raffles City Singapore, Junction 8, Kaplan, Lifelong Learning Institute, Mount Elizabeth Hospitals and Temasek Foundation Cares.
Aug 2014 - Mar 2016 1 year 7 months
Writer & Junior Editor
Marie France Asia

Marie France Asia is a beauty, fashion, health, travel, design and food magazine that caters to all women across Southeast Asia.

  • Oversaw the entire editorial strategy that involves content planning, production and sub-editing to ensure the magazine continues with a steady stream of quality content. 
  • Wrote articles across various beats daily and defined and executed editorial lineups.
  • Commissioned content to contributors and freelancers.
  • Managed and worked with a team of creative interns and freelancers.
  • Planned and organized all events for the magazine.
  • Managed and developed social media content and strategy with the internal team.

Education

Jan 2010 - Jan 2014 4 years
BA (Hons), Linguistics & Multilingual Studies
Nanyang Technological University

Portfolio

13 items