Jennifer Riggins
Technology Writer

Jennifer Riggins

Worked with Salesforce, The New Stack, & SmartBear Software.
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About

Jennifer Riggins is a tech writer and B2B marketer with expertise in building online brands through messaging and copywriting, content marketing, blogging, LinkedIn profile optimization, social media marketing, SEO, and backlink strategy. She has written on innovation, tech, IoT, APIs, testing and QA, tech ethics, and agile management for companies like The New Stack, YunoJuno Freelance Platform, SalesForce Europe, Redbooth, SmartBear Software, ProgrammableWeb, Social Media Today, All Business, Score.org, Geektime, Happy Melly, and Management 3.0. At CBS SmartPlanet, she has created articles about numerous Spanish startups, technologies, and innovation.

Employment

3 roles
Jan 2011 - Present 15 years 3 months
Tech Storyteller, Content Marketer, Writer & Podcast Host
Independent
  • Wrote on innovation, tech ethics, agility, accessibility, diversity and inclusion, testing, DevOps, happiness at work, API strategy, the Internet of Things, microservices and containers, and developer relations.
  • Built online brands through messaging and copywriting, content marketing, blogging, LinkedIn profile optimization, social media marketing, SEO, and backlink strategy.
  • Clients: The New Stack, YunoJuno Freelance Platform, SalesForce Europe, Redbooth, SmartBear Software, ProgrammableWeb, Social Media Today, All Business, Score.org, Geektime, Happy Melly, and Management 3.0.
Oct 2011 - Jul 2014 2 years 9 months
Correspondent & Writer
CBS Interactive
  • Developed Spanish entrepreneurship, following more than 100 interviews, covering innovation, business, entrepreneurs, government, technology, environment, energy, design, and startups in Spain.
  • Wrote a piece "Spain's one-woman porn revolution," which was chosen as the top feature on SmartPlanet for 2013. Still holds top search results on key terms "Entrepreneurship" and "Spain," particularly an article on "Why the Spanish aren't entrepreneurs" and follow-up "Why the Spanish can't be entrepreneurs."
Jan 2013 - Apr 2014 1 year 3 months
Content Manager & Community Manager
PandaDoc

PandaDoc is a document automation software as a service with built-in electronic signatures, workflow management, a document builder, and CPQ functionality.

  • Managed and developed all content, SEO, and content marketing strategy on both public websites, within the apps, blogs, social media marketing, email marketing, and external press and PR for two sales business software such as Quote Roller business proposal software and PandaDoc electronic signature app.
  • Coordinated messaging and content strategy across marketing, development, R&D, and sales, located in three countries, with both on-site and remote team members.
  • Oversaw the search process for and training of freelance writers.
  • Managed SaaS affiliate, referral, and VARs programs that doubled monthly since inception, as well as led to dozens of quality backlinks and client testimonials, nurtured brand ambassadors.
  • Researched, compiled, and created case studies for top client sectors, including marketing, IT, construction, manufacturing, and design.
  • Coordinated with integration and other external SaaS partners to develop co-branding, co-marketing, and cross-marketing campaigns.
  • Developed content for, promoted, and hosted thought leadership webinars on sales and small business content marketing.
  • Managed building and marketing document template library that gave increased website traffic 50%, week over week, essentially from organic search.
  • Advised sales, customer success, and customer support team processes.

Education

Jan 2002 - Dec 2005 3 years 11 months
Bachelor of Arts, Political Science
William Paterson University of New Jersey

Portfolio

15 items