Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Digital Marketer
Kathy Wilson
Expert in content creation, digital strategy, CMS & SEO.
Kathy Wilson is a digital marketer with expertise in digital strategy, content creation, SEO (on and off-page optimization), CMS, and data management. At Tourism Media, she has managed a team of Australian and international writers and crafted premium travel content for global companies like Expedia, Wotif, Travelocity, and HomeAway. Her past clients also include Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.
Kathy is Available for Projects
Work with KathyEmployment Highlights
Project Lead, Digital Content Creation, CMS & SEO Specialist, Digital Strategist & Strategic Marketing Director
Tourism Media
July 2012 - Present (11 years 10 months)
Writer & Strategist
Independent
May 2015 - December 2017 (2 years 8 months)
Marketing Manager
Children of the Revolution
January 2010 - June 2012 (2 years 6 months)
Copywriter & DIgital Marketing Consultant
Independent
February 2007 - March 2008 (1 year 2 months)
Education Highlights
Bachelor of Business Communication, Marketing
Queensland University of Technology
February 1989 - November 1993 (4 years 10 months)
Portfolio
Expedia.com
New York Vacation Packages 2020
YouTube
St. Petersburg Vacation Travel Guide
Expedia.com
New York Vacation Packages 2020
YouTube
St. Petersburg Vacation Travel Guide
Resume
Project Lead, Digital Content Creation, CMS & SEO Specialist, Digital Strategist & Strategic Marketing Director
Tourism Media
July 2012 - Present (11 years 10 months)
Tourism Media produces and delivers travel content for global travel companies.
- Functioned as the project lead on a world-first content generation system that can generate over 440,000 pages of premium copy that is SEO optimized and unique.
- Managed the Tourism Media's digital strategy and worked extensively on content creation at Tourismmedia.com.au.
- Wrote the scripts for Tourism Media’s in-depth travel videos and travel articles which are designed to capture the magic of some of the world’s great destinations.
- Involved in content creation for Expedia as well as digital distribution.
- Worked closely with senior Expedia executives; hired and trained a team of 22 to analyze and deliver this project on time and on budget.
- Produced content for non-English 22 points of sale, including French, Spanish, Mexican, Italian, Japanese, Thai, Brazilian (with Chinese and Vietnamese following within a month).
Writer & Strategist
Independent
May 2015 - December 2017 (2 years 8 months)
- Managed a website Elite Reputations to fill a need (executive women who don’t know how to apply for jobs in the new job market) and to explore automation and outsourcing.
- Oversaw all elements of marketing including blog outreach, SEM, SEO strategic deals, and PR.
- Featured on national blogs such as Flying Solo and Problogger as well as several profitable niche blogs.
Marketing Manager
Children of the Revolution
January 2010 - June 2012 (2 years 6 months)
- Built an engaged online community including an email database of 6,000 committed customers, 600 facebook fans, and 170 (and growing) Twitter followers.
- Established and implemented a 24-month marketing plan that increased company turnover by 30%.
- Managed 19 staff members.
Copywriter & DIgital Marketing Consultant
Independent
February 2007 - March 2008 (1 year 2 months)
- Developed and managed online marketing campaigns, SEO, webcopy, and social networking marketing.
- Clients: Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.
Education
Bachelor of Business Communication, Marketing
Queensland University of Technology
February 1989 - November 1993 (4 years 10 months)
Minors in Public Relations and Journalism. Coursework included communication theory, entrepreneurship, statistics, and psychology.