Kathy Wilson

Tourism Media produces and delivers travel content for global travel companies.

• Functioned as the project lead on a world-first content generation system that can generate over 440,000 pages of premium copy that is SEO optimized and unique.
• Managed the Tourism Media's digital strategy and worked extensively on content creation at Tourismmedia.com.au.
• Wrote the scripts for Tourism Media’s in-depth travel videos and travel articles which are designed to capture the magic of some of the world’s great destinations.
• Involved in content creation for Expedia as well as digital distribution.
• Worked closely with senior Expedia executives; hired and trained a team of 22 to analyze and deliver this project on time and on budget. 
• Produced content for non-English 22 points of sale, including French, Spanish, Mexican, Italian, Japanese, Thai, Brazilian (with Chinese and Vietnamese following within a month).

• Managed a website Elite Reputations to fill a need (executive women who don’t know how to apply for jobs in the new job market) and to explore automation and outsourcing.
• Oversaw all elements of marketing including blog outreach, SEM, SEO strategic deals, and PR.
• Featured on national blogs such as Flying Solo and Problogger as well as several profitable niche blogs.

• Built an engaged online community including an email database of 6,000 committed customers, 600 facebook fans, and 170 (and growing) Twitter followers.
• Established and implemented a 24-month marketing plan that increased company turnover by 30%.
• Managed 19 staff members.

• Developed and managed online marketing campaigns, SEO, webcopy, and social networking marketing.
• Clients: Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.

Minors in Public Relations and Journalism. Coursework included communication theory, entrepreneurship, statistics, and psychology.