Kathy Wilson

About

Kathy Wilson is a digital marketer with expertise in digital strategy, content creation, SEO (on and off-page optimization), CMS, and data management. At Tourism Media, she has managed a team of Australian and international writers and crafted premium travel content for global companies like Expedia, Wotif, Travelocity, and HomeAway. Her past clients also include Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.

Employment

4 roles

Jul 2012 - Present 13 years 10 months

Project Lead, Digital Content Creation, CMS & SEO Specialist, Digital Strategist & Strategic Marketing Director

Tourism Media

Tourism Media produces and delivers travel content for global travel companies.

Functioned as the project lead on a world-first content generation system that can generate over 440,000 pages of premium copy that is SEO optimized and unique.
Managed the Tourism Media's digital strategy and worked extensively on content creation at Tourismmedia.com.au.
Wrote the scripts for Tourism Media’s in-depth travel videos and travel articles which are designed to capture the magic of some of the world’s great destinations.
Involved in content creation for Expedia as well as digital distribution.
Worked closely with senior Expedia executives; hired and trained a team of 22 to analyze and deliver this project on time and on budget.
Produced content for non-English 22 points of sale, including French, Spanish, Mexican, Italian, Japanese, Thai, Brazilian (with Chinese and Vietnamese following within a month).

May 2015 - Dec 2017 2 years 7 months

Writer & Strategist

Independent

Managed a website Elite Reputations to fill a need (executive women who don’t know how to apply for jobs in the new job market) and to explore automation and outsourcing.
Oversaw all elements of marketing including blog outreach, SEM, SEO strategic deals, and PR.
Featured on national blogs such as Flying Solo and Problogger as well as several profitable niche blogs.

Jan 2010 - Jun 2012 2 years 5 months

Marketing Manager

Children of the Revolution

Built an engaged online community including an email database of 6,000 committed customers, 600 facebook fans, and 170 (and growing) Twitter followers.
Established and implemented a 24-month marketing plan that increased company turnover by 30%.
Managed 19 staff members.

Feb 2007 - Mar 2008 1 year 1 month

Copywriter & DIgital Marketing Consultant

Independent

Developed and managed online marketing campaigns, SEO, webcopy, and social networking marketing.
Clients: Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.