Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Stephen Boni

Content Strategist

Stephen Boni

Previously from Uber Technologies.

Stephen Boni has over 15 years as a professional writer and content strategist, working in leading ad and design agencies, tech startups, and nonprofits. He specializes in creative marketing, web content, content marketing, video scriptwriting, content, creative and brand strategy. At Uber, he led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express. His clients also include Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, among others.

Content Strategy
Content Writing
Creative Strategy
UX Writing
Web Content Creation
Content Marketing
Brand Strategy
Communications
Strategy Development
Video Scriptwriting
Copywriting
UX Copywriting
Stephen Boni

Stephen Boni

Previously from Uber Technologies.

Content Strategist

Stephen is Available for Projects

Work with Stephen

Employment Highlights

Senior Writer & Content Strategist

Independent

September 2014 - October 2020 (6 years 2 months)

Senior Writer, User Experience & Brand

Uber Technologies

April 2014 - September 2014 (6 months)

Senior User Experience & Marketing Writer

Pearl.com

January 2013 - March 2014 (1 year 3 months)

Communications Director

Presidio Graduate School

January 2012 - December 2013 (2 years)

Education Highlights

MA, Cinema-TV, Critical Studies

University of Southern California

September 1994 - February 1997 (2 years 6 months)

Portfolio

Uber-Amex User Mocks

Don't Keep Me Waiting

Uber TV Ad

Stephen Boni

Triple Aught Design

Stephen Boni

Pearl.com

Stephen Boni

Google Enterprise Search

Uber-Amex User Mocks

Don't Keep Me Waiting

Uber TV Ad

Stephen Boni

Triple Aught Design

Stephen Boni

Pearl.com

Stephen Boni

Google Enterprise Search

Resume

Senior Writer & Content Strategist

Independent

September 2014 - October 2020 (6 years 2 months)

  • Provided creative, brand, content strategy and copy leadership for site and mobile content, product UX, content marketing and advertising of technology, consumer Internet, startup and nonprofit firms.
  • Defined brand voice for new digital children’s game and executed creative copy across content platforms.
  • Helped redefine brand voice and messaging of major audience insights product, implementing across site content, technical guides, content marketing and product UX.
  • Drove brand strategy development, UX and advertising for growing fin-tech firm.
  • Led web and video scriptwriting for Navdy, a product that gives drivers hands-free access to digital technology and navigation behind the wheel.
  • Acted as a principal brand strategist and writer for PwC and Google partnership, focused on bringing enterprises into the cloud.
  • Led brand and content strategy and UX writing for Schwab Intelligent Portfolios, launching Charles Schwab into the rapidly growing robo-investing space.
  • Other clients: Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, Prosper, Frog Design, and Character.

Senior Writer, User Experience & Brand

Uber Technologies

April 2014 - September 2014 (6 months)

  • Provided content strategy and copy leadership for product teams, partnerships and creative marketing initiatives.
  • Collaborated with documentary filmmaker and wrote script for video celebrating Uber’s 100th city launch, viewed by millions of people worldwide.
  • Created company’s first high-profile print ad in SF publication, drove over 500 signups for Uber in one week.
  • Led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express; cross-platform marketing yielded rapid customer adoption.

Senior User Experience & Marketing Writer

Pearl.com

January 2013 - March 2014 (1 year 3 months)

Pearl.com provides internet information services, operating a website for connecting people who have questions to professionals in different fields, such as doctors, lawyers, and computer technicians.

  • Acted as chief liaison between product, engineering, marketing and customer service teams in an Agile environment.
  • Helped evolve UX across desktop and mobile, raising Net Promoter Score from single digits to over 30.
  • Used UX copy/design experimentation to increase landing page conversions by 60%.

Communications Director

Presidio Graduate School

January 2012 - December 2013 (2 years)

Presidio Graduate School (PGS) is an independent graduate school offering MBA, MPA, and Dual MBA/MPA degree programs in sustainable solutions, along with certificate programs for professional development.

  • Led the first brand development efforts in the history of the school.
  • Conducted wide-ranging PR efforts, resulting in coverage from major Bay Area news outlets and online media, plus partnerships with The Unreasonable Institute, Starting Bloc, and The Baum Foundation.
  • Managed student direct marketing program, with a 30% increase in admissions leads.
  • Created mobile-friendly online magazine, community blog and video series to further recruitment goals.
  • Helped drive a 100% increase in content sharing and followers across LinkedIn, Facebook, and Twitter.

Consulting Senior Writer & Content Strategist

Net Impact

January 2011 - December 2012 (2 years)

  • Acted as lead writer and content strategist for web-based project aimed at helping millennials direct their careers towards social and environmental sustainability.
  • Conducted interviews with key executives working across diverse social impact roles and industries; ran all video shoots.

Education

MA, Cinema-TV, Critical Studies

University of Southern California

September 1994 - February 1997 (2 years 6 months)