<ul><li>Provided creative, brand, content strategy and copy leadership for site and mobile content, product UX, content marketing and advertising of technology, consumer Internet, startup and nonprofit firms.</li><li>Defined brand voice for new digital children’s game and executed creative copy across content platforms.</li><li>Helped redefine brand voice and messaging of major audience insights product, implementing across site content, technical guides, content marketing and product UX.</li><li>Drove brand strategy development, UX and advertising for growing fin-tech firm.</li><li>Led web and video scriptwriting for Navdy, a product that gives drivers hands-free access to digital technology and navigation behind the wheel.</li><li>Acted as a principal brand strategist and writer for PwC and Google partnership, focused on bringing enterprises into the cloud.</li><li>Led brand and content strategy and UX writing for Schwab Intelligent Portfolios, launching Charles Schwab into the rapidly growing robo-investing space.</li><li>Other clients: Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, Prosper, Frog Design, and Character.</li></ul>

Senior Writer & Content Strategist

<ul><li>Provided content strategy and copy leadership for product teams, partnerships and creative marketing initiatives.</li><li>Collaborated with documentary filmmaker and wrote script for video celebrating Uber’s 100th city launch, viewed by millions of people worldwide.</li><li>Created company’s first high-profile print ad in SF publication, drove over 500 signups for Uber in one week.</li><li>Led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express; cross-platform marketing yielded rapid customer adoption.</li></ul>

Senior Writer, User Experience & Brand

<p>Pearl.com provides internet information services, operating a website for connecting people who have questions to professionals in different fields, such as doctors, lawyers, and computer technicians.</p><ul><li>Acted as chief liaison between product, engineering, marketing and customer service teams in an Agile environment.</li><li>Helped evolve UX across desktop and mobile, raising Net Promoter Score from single digits to over 30.</li><li>Used UX copy/design experimentation to increase landing page conversions by 60%.</li></ul>

Senior User Experience & Marketing Writer

<p>Presidio Graduate School (PGS) is an independent graduate school offering MBA, MPA, and Dual MBA/MPA degree programs in sustainable solutions, along with certificate programs for professional development.</p><ul><li>Led the first brand development efforts in the history of the school.</li><li>Conducted wide-ranging PR efforts, resulting in coverage from major Bay Area news outlets and online media, plus partnerships with The Unreasonable Institute, Starting Bloc, and The Baum Foundation.</li><li>Managed student direct marketing program, with a 30% increase in admissions leads.</li><li>Created mobile-friendly online magazine, community blog and video series to further recruitment goals.</li><li>Helped drive a 100% increase in content sharing and followers across LinkedIn, Facebook, and Twitter.</li></ul>

Communications Director

<ul><li>Acted as lead writer and content strategist for web-based project aimed at helping millennials direct their careers towards social and environmental sustainability.</li><li>Conducted interviews with key executives working across diverse social impact roles and industries; ran all video shoots.</li></ul>

Consulting Senior Writer & Content Strategist

Helped integrate a major financial partner into Uber.

Uber-Amex User Mocks

Stephen Boni

Created graphics and shareable Facebook post for Pearl.com.

Don't Keep Me Waiting

Wrote a video and audio script for an Uber TV advertisement.

Uber TV Ad

Worked closely with a small team of brand strategists to identify the right audience for expansion, write the new brand strategy, and gain client buy-in for an extreme outdoor apparel company.

Triple Aught Design

Helped evolve UX across desktop and mobile for a consultancy, raising Net Promoter Score from single digits to over 30. Used UX copy/design experimentation to increase landing page conversions by 60%.

Pearl.com

Unified products thematically, increased brand awareness, and drove real leads to sales force for Google’s enterprise division.

Google Enterprise Search

Worked with a popular digital kids game design firm to create their App Store description, microsite, and social media copy. This drove a lot of buzz and app downloads for the company.

Toca Mystery House

Helped hone a boutique nonprofit consulting firm's brand identity; served as lead writer and content strategist on its new website.

Ekouté

Portfolio Website

English (British)

Stephen Boni has over 15 years as a professional writer and content strategist, working in leading ad and design agencies, tech startups, and nonprofits. He specializes in creative marketing, web content, content marketing, video scriptwriting, content, creative and brand strategy. At Uber, he led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express. His clients also include Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, among others.

Stephen Boni

Employment Highlights

Education Highlights

Portfolio

Uber-Amex User Mocks

Don't Keep Me Waiting

Uber TV Ad

Triple Aught Design

Pearl.com

Google Enterprise Search

Uber-Amex User Mocks

Don't Keep Me Waiting

Uber TV Ad

Triple Aught Design

Pearl.com

Google Enterprise Search