Jala Smith-Huys

Social Media Strategy

Jala Smith-Huys

Past clients include Toshiba, Vacasa, Intel & Reebok.

Jala Smith-Huys has over a decade of experience providing social media strategy, content strategy, and community management to brands of all sizes, including Toshiba, Vacasa, Intel, and Reebok. She has collaborated with agencies such as Swift Collective, Roundhouse Agency, Mambo Media, Tenfour, and HereNow Creative. Her background and experience also include creative direction, graphic design, and PR.

Social Media StrategyCampaign DevelopmentContent StrategyCommunity ManagementPaid Social Media MarketingSocial Media AuditsReputation ManagementSocial Media AnalyticsDigital CommunicationsBrand DevelopmentPaid MediaGraphic DesignAdvertising

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Employment Highlights

Social Media Strategist

Independent

October 2008 - Present (17 years 6 months)

Creative Director

New Seasons Market

November 1999 - October 2008 (8 years 11 months)

Portfolio

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Social Media Strategist

Independent

October 2008 - Present (17 years 6 months)

  • Provided social media strategy services, including corporate social media strategy, digital communication initiatives, platform strategies and policies, campaign development and implementation, influencer identification and outreach, brand building, content strategy, brand advocacy programs, paid media (i.e. Facebook ads), community management and training, reputation audit and analysis, internal social media policy, social media crisis communication, metrics and analytics, and social platform audit, selection and set-up.
  • Collaborated with agencies such as Swift Collective, Roundhouse Agency, Mambo Media, Tenfour, and HereNow Creative.
  • Clients and projects: KIND Snacks, Toshiba, Vacasa, Banfield Pet Hospital, Umqua Bank, Intel, Reebok, Whole Foods, Intuit, Dreyer's/Nestlé/Outshine, Evolution Fresh/Starbucks, Staples, Behmor, Tillamook Cheese, Traditional Medicinals, DADO Labs, gDiapers, Manduka, Vitamin T/Aquent, Union Wine Company, Fishpeople, Dave's Killer Bread, Will Leather Goods, Kruger's Farm, Living Big Travel, Clark & Mayfield, Green Zebra Grocery, PSU Center for Executive and Professional Education, Vernier, Engie Wind, Norwich University, and Washington State Chiropractic Association.

Creative Director

New Seasons Market

November 1999 - October 2008 (8 years 11 months)

  • Came together with a team of twelve to open the first New Seasons Market in 2000 and eight locations thereafter.
  • Developed and managed corporate brand, style guides, retail visual design solutions, ad campaigns and collateral (across all media platforms) that supported the company’s overall marketing and communications goals.
  • Managed yearlong creative strategies and budgets based on the needs of the business.
  • Led a creative team who collaborated with all departments and stores to produce timely, effective, and targeted marketing collateral and campaigns including print advertising, in-store POS, POP, and environmental signage programs, photography, internal communication documents, external promotional pieces, branded products, web and online graphics, and private label.
  • Sourced vendors and managed contractor projects ensuring brand consistency and timely delivery on budget.
  • Made co-workers happy by consistently delivering multiple projects in a spontaneous, deadline-centric, and aggressively growing retail company.