Sarah Spence

About

Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.

Employment

5 roles

Jul 2015 - Present 10 years 10 months

Content Strategist & SEO Copywriter

Independent

Developed content strategy, content creation, and SEO-focused copy for brands and businesses who want to engage and excite their customers.
Clients: Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, CoreForm, MovedByDesign, Nexba, Fern Financial, FTI Group, Comvergence, Costa Group's Sun World Grapes, Sheridan, and Barnardos NZ Early Learning.

Sep 2013 - Jun 2015 1 year 9 months

Senior Manager, Loyalty & Marketing Innovation

Citibank

Developed and delivered the loyalty marketing strategy for Citi Australia, specifically centered around the Citibank Dining Program. Multichannel campaign development and execution, content creation and publishing, budget management and website development were a few areas that the role encompassed.
Managed a small team to deliver against the strategy in the fast-paced environment and was tasked with creating innovative solutions and campaigns, beyond the realms of mainstream marketing.
Developed campaigns including Citibank Dining Program Food Truck (experiential, PR, online, social, print and press), Katy Perry pre-sale customer benefit (online, SMS, PR, social), CitiVIP area at Night Noodle Markets (experiential, online, social, print, press, outdoor, PR), and postcode tailored communications to customers (DM) where a digital print mapping solution was implemented to show customers where their nearest partner restaurant was.

Sep 2012 - Aug 2013 11 months

Manager, Loyalty & Marketing Innovation

Citibank

Implemented the Citibank loyalty marketing strategy, centered on the Citibank Dining Program.
Developed campaigns including The Citibank Pop-up Bar during Vivid Sydney 2013 (experiential, online, social, press, print, PR, outdoor, DM), ongoing unique integrations of the Dining Program within key sponsorships of the NSW Wine Festival, Tourism Australia 'Best Jobs' and Good Food & Wine Show events, multiple campaigns talking to customers in a tailored way depending on their engagement with the Dining Program restaurants in recent months.

Aug 2011 - Sep 2012 1 year 1 month

Copywriter

Citibank

Provided content creation, copywriting, editing, and proofreading on all bank communications.
Managed communication update projects across all departments. Channels included DM, eDMs, online, social media, print, outdoor, scripts, SMS, and letters.
Acted as written and verbal communications consultant available to all departments for advice and recommendations on their communications.

Dec 2007 - Sep 2012 4 years 9 months

Copywriter & Marketing Consultant

Independent

Provided services in copywriting, content creation, editing, and proofreading for a wide variety of clients across three countries. Speciality was assuming the voice of each brand to provide seamless copy to engage customers, rather than simply talking at them.
Clients: British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology.