Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Content Strategist
Sarah Spence
Past clients include LendLease, Datto, British Airways & Hilton International.
Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.
Sarah Spence
Past clients include LendLease, Datto, British Airways & Hilton International.
Content Strategist
Sarah is Available for Projects
Work with SarahEmployment Highlights
Content Strategist & SEO Copywriter
Independent
July 2015 - Present (7 years 1 month)
Senior Manager, Loyalty & Marketing Innovation
Citibank
September 2013 - June 2015 (1 year 10 months)
Manager, Loyalty & Marketing Innovation
Citibank
September 2012 - August 2013 (1 year)
Copywriter
Citibank
August 2011 - September 2012 (1 year 2 months)
Education Highlights
Master's Degree, Applied Linguistics
University of New England
September 2009 - June 2013 (3 years 10 months)
Bachelor of Arts, Communications, Advertising & PR
University of Technology, Sydney
September 2003 - June 2007 (3 years 10 months)
Portfolio
Converging Tomorrow Today
Business High Speed Internet Provider
www.qudosbank.com.au
Repayment Tips to Make the Most of Your Mortgage
www.kingstreetbrisbane.com
LendLease
Sheridan Australia
Luxury Retreat Towel Collection
Red Rooster Franchising
Franchising in Australia: How Do Franchises Work?
Content Copywriting
41% Increase in Organic Traffic
Converging Tomorrow Today
Business High Speed Internet Provider
www.qudosbank.com.au
Repayment Tips to Make the Most of Your Mortgage
www.kingstreetbrisbane.com
LendLease
Sheridan Australia
Luxury Retreat Towel Collection
Red Rooster Franchising
Franchising in Australia: How Do Franchises Work?
Content Copywriting
41% Increase in Organic Traffic
Resume
Content Strategist & SEO Copywriter
Independent
July 2015 - Present (7 years 1 month)
- Developed content strategy, content creation, and SEO-focused copy for brands and businesses who want to engage and excite their customers.
- Clients: Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, CoreForm, MovedByDesign, Nexba, Fern Financial, FTI Group, Comvergence, Costa Group's Sun World Grapes, Sheridan, and Barnardos NZ Early Learning.
Senior Manager, Loyalty & Marketing Innovation
Citibank
September 2013 - June 2015 (1 year 10 months)
- Developed and delivered the loyalty marketing strategy for Citi Australia, specifically centered around the Citibank Dining Program. Multichannel campaign development and execution, content creation and publishing, budget management and website development were a few areas that the role encompassed.
- Managed a small team to deliver against the strategy in the fast-paced environment and was tasked with creating innovative solutions and campaigns, beyond the realms of mainstream marketing.
- Developed campaigns including Citibank Dining Program Food Truck (experiential, PR, online, social, print and press), Katy Perry pre-sale customer benefit (online, SMS, PR, social), CitiVIP area at Night Noodle Markets (experiential, online, social, print, press, outdoor, PR), and postcode tailored communications to customers (DM) where a digital print mapping solution was implemented to show customers where their nearest partner restaurant was.
Manager, Loyalty & Marketing Innovation
Citibank
September 2012 - August 2013 (1 year)
- Implemented the Citibank loyalty marketing strategy, centered on the Citibank Dining Program.
- Developed campaigns including The Citibank Pop-up Bar during Vivid Sydney 2013 (experiential, online, social, press, print, PR, outdoor, DM), ongoing unique integrations of the Dining Program within key sponsorships of the NSW Wine Festival, Tourism Australia 'Best Jobs' and Good Food & Wine Show events, multiple campaigns talking to customers in a tailored way depending on their engagement with the Dining Program restaurants in recent months.
Copywriter
Citibank
August 2011 - September 2012 (1 year 2 months)
- Provided content creation, copywriting, editing, and proofreading on all bank communications.
- Managed communication update projects across all departments. Channels included DM, eDMs, online, social media, print, outdoor, scripts, SMS, and letters.
- Acted as written and verbal communications consultant available to all departments for advice and recommendations on their communications.
Copywriter & Marketing Consultant
Independent
December 2007 - September 2012 (4 years 10 months)
- Provided services in copywriting, content creation, editing, and proofreading for a wide variety of clients across three countries. Speciality was assuming the voice of each brand to provide seamless copy to engage customers, rather than simply talking at them.
- Clients: British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology.
Education
Master's Degree, Applied Linguistics
University of New England
September 2009 - June 2013 (3 years 10 months)
Bachelor of Arts, Communications, Advertising & PR
University of Technology, Sydney
September 2003 - June 2007 (3 years 10 months)