<ul><li>Developed content strategy, content creation, and SEO-focused copy for brands and businesses who want to engage and excite their customers.</li><li>Clients: Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, CoreForm, MovedByDesign, Nexba, Fern Financial, FTI Group, Comvergence, Costa Group's Sun World Grapes, Sheridan, and Barnardos NZ Early Learning.</li></ul>

Content Strategist & SEO Copywriter

<ul><li>Developed and delivered the loyalty marketing strategy for Citi Australia, specifically centered around the Citibank Dining Program. Multichannel campaign development and execution, content creation and publishing, budget management and website development were a few areas that the role encompassed. </li><li>Managed a small team to deliver against the strategy in the fast-paced environment and was tasked with creating innovative solutions and campaigns, beyond the realms of mainstream marketing.</li><li>Developed campaigns including Citibank Dining Program Food Truck (experiential, PR, online, social, print and press), Katy Perry pre-sale customer benefit (online, SMS, PR, social), CitiVIP area at Night Noodle Markets (experiential, online, social, print, press, outdoor, PR), and postcode tailored communications to customers (DM) where a digital print mapping solution was implemented to show customers where their nearest partner restaurant was.</li></ul>

Senior Manager, Loyalty & Marketing Innovation

<ul><li>Implemented the Citibank loyalty marketing strategy, centered on the Citibank Dining Program.</li><li>Developed campaigns including The Citibank Pop-up Bar during Vivid Sydney 2013 (experiential, online, social, press, print, PR, outdoor, DM), ongoing unique integrations of the Dining Program within key sponsorships of the NSW Wine Festival, Tourism Australia 'Best Jobs' and Good Food &amp; Wine Show events, multiple campaigns talking to customers in a tailored way depending on their engagement with the Dining Program restaurants in recent months.</li></ul>

Manager, Loyalty & Marketing Innovation

<ul><li>Provided services in copywriting, content creation, editing, and proofreading for a wide variety of clients across three countries. Speciality was assuming the voice of each brand to provide seamless copy to engage customers, rather than simply talking at them.</li><li>Clients: British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology.</li></ul>

Copywriter & Marketing Consultant

<ul><li>Provided content creation, copywriting, editing, and proofreading on all bank communications.</li><li>Managed communication update projects across all departments. Channels included DM, eDMs, online, social media, print, outdoor, scripts, SMS, and letters.</li><li>Acted as written and verbal communications consultant available to all departments for advice and recommendations on their communications.</li></ul>

Copywriter

Defined Comvergence's Q1 content strategy and then produced the content assets such as newsletters, SEO blog articles, and case studies, before starting on a coordinated distribution plan.

Business High Speed Internet Provider

Sarah Spence

Wrote bi-monthly blog articles for Qudos Bank on a wide variety of financial topics.

Repayment Tips to Make the Most of Your Mortgage

Created SEO-focused website and newsletter content for a multinational construction, property, and infrastructure company in Australia.

LendLease

Helped Sheridan form their product description strategy and tone, and then transformed more than 100 legacy product descriptions to reflect the new strategy.

Luxury Retreat Towel Collection

Developed SEO content strategy, web content, and blog articles for brands like Red Rooster.

Franchising in Australia: How Do Franchises Work?

Executed a calendar of content for Nexba that delivered impressive results. This included SEO content strategy and 22 optimized blog articles.

41% Increase in Organic Traffic

Created and optimized copy for a 27-page website of Octet, a large fintech company.

27-Page Fintech Website Delivered in 3 Months

English (British)

Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.

Sarah Spence

Employment Highlights

Education Highlights

Portfolio

Business High Speed Internet Provider

Repayment Tips to Make the Most of Your Mortgage

LendLease

Luxury Retreat Towel Collection

Franchising in Australia: How Do Franchises Work?

41% Increase in Organic Traffic

Business High Speed Internet Provider

Repayment Tips to Make the Most of Your Mortgage

LendLease

Luxury Retreat Towel Collection

Franchising in Australia: How Do Franchises Work?

41% Increase in Organic Traffic