William Ruzvidzo
Social Media Marketing Expert

William Ruzvidzo

Worked with Johnson & Johnson and Visa.
Work with William Work with a Social Media Marketing Expert

About

William Ruzvidzo is a social media and content marketing professional with hands-on experience working with leading global brands, including Mazda, Grand Marnier, RBC, Tim Hortons, Johnson & Johnson, and the United States Federal Government. He specializes in developing content and implement social media strategies that drive marketing goals, business growth, and community engagement. As a social media marketer, William has eight years' experience creating and executing organic and paid social media campaigns and strategies for Canadian and American brands. As a content marketer, he writes content and prepares editorial calendars for websites, blogs, social media, and newsletters across various industries such as lifestyle, tourism, wellness, and nonprofit.

Employment

4 roles
Sep 2016 - Present 9 years 8 months
Social Media & Content Marketing Specialist
Independent
  • Provided services social media and email marketing, copywriting, and brand development to mid to small businesses.
  • Developed content and implement social media strategies that drive marketing goals, business growth, and community engagement. 
Aug 2015 - Jul 2016 11 months
Social Content Specialist
GMR Marketing
  • Developed web and social media content for Visa, the Royal Bank of Canada, and Wrigley focused on increasing brand awareness, engagement, and lead generation.
  • Supported the business development team with copywriting and research for pitches and presentations.
  • Used analytics to track and monitor campaign and content performance against defined KPIs and present learnings and recommendations to clients.
  • Prepared social media budget recommendations to help support and promote content and campaigns.
Jun 2014 - Aug 2015 1 year 2 months
Community Manager
JWT Canada
  • Developed content calendars and executed social campaigns for several JWT clients, including Walmart, Tim Hortons, Mazda, and the United States Federal Government’s tourism program in Canada.
  • Managed brand social media accounts and created, engaged and grew thriving online communities.
  • Prepared weekly and monthly reports based on analysis of social media metrics and competitor performance to help shape strategic planning and content creation.
  • Monitored trending topics, conversations, pop culture, and interests of target audience across social media, adjusting content and messaging accordingly.  
Jan 2012 - Jun 2014 2 years 5 months
Social Media Strategist
88 Creative

88 Creative is a Toronto-based creative communications agency specializing in digital marketing, public relations, and design. 

  • Developed social media and blog content strategies for leading Canadian condo developers and also managed content on the company blog and monthly email newsletter.
  • Managed the work of community managers to ensure brand consistency for clients across all social media channels.
  • Tracked, monitored, and analysed all social media activities using various analytical tools and presented research reports to clients to ensure alignment with goals.

Education

Jun 2016 - Jul 2016 1 month
Intro to Web Development, -
Lighthouse Labs, Toronto
Sep 2006 - Jun 2011 4 years 9 months
BA, Communication
Simon Fraser University, Vancouver, BC

Portfolio

7 items