Marissa Minichello
Growth Marketer

Marissa Minichello

Past clients include Honda, Charlotte Russe, and Barbie.
Work with Marissa Work with a Growth Marketer

About

Marissa Minichello has experience helping businesses advertise on digital channels, specializing in direct response and new customer acquisition across YouTube, Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn. She has expertise in strategy, media budget planning, media buying, creative best practices, and data analysis. As a former account executive for a marketing agency in Chicago, she has managed brands in multiple verticals, including Honda, Charlotte Russe, Barbie, and Health-Ade. At Yelp, she also has developed and executed successful advertising campaigns for various clients.

Employment

4 roles
Apr 2017 - Jan 2019 1 year 9 months
Account Director
Strike Social

Strike Social is a company that uses artificial intelligence for online advertising and paid social campaigns through a software as a service (SaaS) model.

  • Developed a media strategy for direct response, awareness, and full-funnel client goals.
  • Managed $15 million in media spend for Nordstrom’s Trunk Club.
  • Directed a global team in Chicago, Krakow, and Manila to execute media projects.
  • Trained new team members on digital strategy, social channels, and company processes.
Apr 2016 - Feb 2017 10 months
Account Executive
Strike Social

Strike Social is a company that uses artificial intelligence for online advertising and paid social campaigns through a software as a service (SaaS) model.

  • Oversaw an average of $4 million in media spend per month.
  • Managed brands across multiple verticals, including Honda, Charlotte Russe, Barbie, and Health-Ade.
  • Provided innovative recommendations to increase brand retention and spend.
Nov 2015 - Mar 2016 4 months
Account Strategist
Strike Social

Strike Social is a company that uses artificial intelligence for online advertising and paid social campaigns through a software as a service (SaaS) model.

  • Managed YouTube, Facebook, and Instagram media buys.
  • Executed campaign analysis to guide media recommendations.
  • Created strategy plans for YouTube, Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn.
Jun 2014 - Oct 2015 1 year 4 months
Account Executive
Yelp Inc.
  • Averaged $27,000 in booked revenue quarterly.
  • Utilized Salesforce daily to generate prospective advertising clients.
  • Executed best sales practices to provide clients with successful advertising campaigns.

Education

Aug 2010 - May 2014 3 years 9 months
Bachelor of Science, Marketing
Indiana University

Portfolio

1 item