Researching, writing and editing long-form articles for CPD accreditation. Subject areas include credit regulation, financial advice regulation, and corporate governance.
About
Emily Saint-Smith is a content manager with eight years of experience working with multiple clients to build brand voice, content marketing schedules and publishing schedules. She has expertise in finance content specializing in personal finance, life insurance and investments. As a former senior journalist for the financial services magazine Riskinfo, she regularly took on editing tasks for both short-form and long-form articles. Emily also conducted interviews with key figures in the financial sector and reported on industry events.
Employment
- Worked with multiple clients to build brand voice, content marketing schedules and publishing schedules.
- Helped small businesses to implement blogs, content marketing, and other client communication strategies.
- Provided services include ghostwriting, content writing and publication, marketing strategy development, and social media management.
- Created finance content specializing in personal finance and investments.
- Wrote about various finance topics, including crypto exchanges, earned wage access, remittance, property technology, the gig economy, insurance, and fintech.
- Developed finance content for platforms such as websites, email marketing, and blogs.
Riskinfo is a news and information service delivering focus and support to financial services professionals.
- Researched and wrote both online news articles and long-form feature stories for magazine.
- Conducted interviews with key figures in financial sector.
- Reported on industry events.
- Provided editorial input to both online news and magazine.
- Managed the promotion of association's e-learning portal, working closely with the education team.
- Handled tasks including development and implementation of digital campaigns for specific courses, preparation and delivery of weekly e-newsletters, development of unique brand and design elements to support offer.
- Acted as marketing team project representative on website redesign program, implementing new platform for promotion of events across all education channels.
BT Financial Group (BTFG) is the wealth management division of the Westpac Group, helping Australians from all backgrounds manage, grow, and protect their money.
- Worked in a team of four, across four brands (BT, Westpac, St George, and Bank SA), to deliver marketing support for the sale of bancassurance and retail insurance products within the bank and advice distribution channels.
- Developed the marketing strategy for the BT and Westpac retail insurance offer.
- Worked in a team of 6 to deliver integrated marketing campaigns to support the sale of ING's retail insurance offer (OneCare).
