Jennifer Valdes

• Offered digital marketing services for international clients, delivering high-quality value with an end to end solution in online and social media marketing.
• Developed online marketing strategies and campaign plans, including the use of social media, search engine marketing (Google Adwords), and email marketing.
• Utilized Google Analytics and other web analytical services to refine and develop digital marketing strategies.
• Analyzed customer research, current market conditions, and competitor information
• Assisted in marketing budget development and preparation.
• Developed communications including website, internet, SEO, SEM, and social media platforms.
• Managed websites and online shops, ongoing maintenance, and improved SEO performance.
• Worked closely with web developers and graphic designers to ensure client’s websites have a high degree of functionality.
• Provided feedback on any areas for improvement of the business in terms of service delivery, client relationship management, and efficiency.

Veganz is a premium vegan wholesaler with its own chain of grocery stores, exclusively distributing plant-based products across Europe and North America.

• Executed overall company brand strategy across all aspects of the PR and external communications, and supporting the marketing function.
• Developed content and editorial for distribution across digital and social media channels.
• Prepared and disseminated media releases, articles and contributions to external publications to generate positive media coverage.
• Maintained strong and effective relationships with all media, agencies, and influencers.
• Analyzed and monitored performance to improve reach, engagement, interaction, and conversion continuously.
• Crafted strategies and designed campaigns to help improve brand awareness and credibility.