Jennifer Valdes
Social Media Marketing Expert

Jennifer Valdes

Worked with businesses in both B2B & B2C sectors.
Work with Jennifer Work with a Social Media Marketing Expert

About

Jennifer Valdes is a digital marketing and business professional with a holistic approach to the emerging digital age. She has extensive brand and project management experience across B2B and B2C, both on a national and global scale. With her strong expertise in developing marketing strategies and campaign plans, including the use of social media, search engine marketing, and email marketing, Jennifer has worked for various small and big businesses such as Veganz and Berliner Berg.

Employment

2 roles
Aug 2016 - Present 9 years 9 months
Marketing Manager
Independent
  • Offered digital marketing services for international clients, delivering high-quality value with an end to end solution in online and social media marketing.
  • Developed online marketing strategies and campaign plans, including the use of social media, search engine marketing (Google Adwords), and email marketing.
  • Utilized Google Analytics and other web analytical services to refine and develop digital marketing strategies.
  • Analyzed customer research, current market conditions, and competitor information
  • Assisted in marketing budget development and preparation.
  • Developed communications including website, internet, SEO, SEM, and social media platforms.
  • Managed websites and online shops, ongoing maintenance, and improved SEO performance.
  • Worked closely with web developers and graphic designers to ensure client’s websites have a high degree of functionality.
  • Provided feedback on any areas for improvement of the business in terms of service delivery, client relationship management, and efficiency.
Feb 2016 - Aug 2016 6 months
Public Relations Intern
Veganz

Veganz is a premium vegan wholesaler with its own chain of grocery stores, exclusively distributing plant-based products across Europe and North America.

  • Executed overall company brand strategy across all aspects of the PR and external communications, and supporting the marketing function.
  • Developed content and editorial for distribution across digital and social media channels.
  • Prepared and disseminated media releases, articles and contributions to external publications to generate positive media coverage.
  • Maintained strong and effective relationships with all media, agencies, and influencers.
  • Analyzed and monitored performance to improve reach, engagement, interaction, and conversion continuously.
  • Crafted strategies and designed campaigns to help improve brand awareness and credibility.

Education

Oct 2011 - Oct 2016 5 years
Bachelor of Arts, Communication & Media Science
University of Leipzig
Jun 2014 - Aug 2015 1 year 2 months
Public Relations Program, Public Relations
University of São Paulo

Portfolio

1 item