Susanna Scherer

About

Susanna Scherer is a creative director with experience conceptualizing and producing digital content for clients across various industries, including FMCG, automotive, and CRM software. At Avature, she created explanatory content for the company's products and generated new clients through creative campaigns. She also strategized, directed, and developed content for brands like KitKat, Lion, Smarties, and Wagner Pizza. As a former art director at Havas, Susanna has experience producing cinemagraphs, videos, animations, and montages for social media channels. His past clients also include Michelin and Amazon Prime Video.

Employment

4 roles

Nov 2020 - Present 5 years 6 months

Art Director

Tier 11

Tier 11 specializes in building, managing, and optimizing large-scale Facebook ad and Instagram ad campaigns for the e-commerce and information marketing industries.

Managed the overall visual aspects of advertising and media campaigns.
Designed cohesive, brand-specific initiatives that appeal to the target demographic.
Led the entire campaign development process, from establishing objectives until the project is completed and presented to clients.

Nov 2019 - Nov 2020 1 year

Creative Strategist

Avature

Acted as a mediator between the creative team and clients in order to create explanatory content for Avature's products to sustain a positive customer experience.
Worked closely with the sales team to generate new clients in the EMEA region through creative campaigns.
Ensured content production is on time, deadlines and KPIs are set and met.

Apr 2019 - Sep 2019 5 months

Art Director

Nestlé

Strategized and conceptualized digital content for international channels of various Nestlé brands such as KitKat, Lion, Smarties, and Wagner Pizza.
Developed concept and created digital content calendars in consultation with the client.

Apr 2017 - May 2019 2 years 1 month

Junior Art Director

Havas Media Group

Created and produced visuals (cinemagraphs, videos, photos, animated visuals, and 360-degree photos) for client's digital channels such as Facebook, Instagram, Twitter, LinkedIn, etc.
Worked closely with the content strategy and account managers to create and develop creative concepts for clients, including Michelin and Amazon Prime Video.
Supported the new business team by creating mock-ups, TV ad scribbles, and producing videos for pitches.
Worked on the whole production process for client's video content, including creating storyboards, filming on set, editing, choosing music, and color grading.