Susanna Scherer

Tier 11 specializes in building, managing, and optimizing large-scale Facebook ad and Instagram ad campaigns for the e-commerce and information marketing industries.

• Managed the overall visual aspects of advertising and media campaigns.
• Designed cohesive, brand-specific initiatives that appeal to the target demographic.
• Led the entire campaign development process, from establishing objectives until the project is completed and presented to clients.

• Acted as a mediator between the creative team and clients in order to create explanatory content for Avature's products to sustain a positive customer experience.
• Worked closely with the sales team to generate new clients in the EMEA region through creative campaigns.
• Ensured content production is on time, deadlines and KPIs are set and met.

• Strategized and conceptualized digital content for international channels of various Nestlé brands such as KitKat, Lion, Smarties, and Wagner Pizza.
• Developed concept and created digital content calendars in consultation with the client.

• Created and produced visuals (cinemagraphs, videos, photos, animated visuals, and 360-degree photos) for client's digital channels such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Worked closely with the content strategy and account managers to create and develop creative concepts for clients, including Michelin and Amazon Prime Video.
• Supported the new business team by creating mock-ups, TV ad scribbles, and producing videos for pitches.
• Worked on the whole production process for client's video content, including creating storyboards, filming on set, editing, choosing music, and color grading.