Bishal Shrestha
Digital Marketer

Bishal Shrestha

Former head of digital marketing at PFEC Global.
Work with Bishal Work with a Digital Marketer

About

Bishal Shrestha is a digital marketing specialist and business analyst with over four years of professional experience in the digital marketing industry. He specializes in SEO, PPC, marketing automation, CMS, analytics, social media, as well as web design and PR. At PFEC Global, he managed and implemented various organic and paid acquisition channels, including content creation, PPC campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis. His skills also include software such as Google Search Console, SEMrush, Ahrefs, Moz, Google Ads, Facebook Ads, Hubspot, InfusionSoft, MailChimp, Google Analytics, Hootsuite, WordPress, Magento, and many others.

Employment

6 roles
Nov 2019 - Apr 2020 5 months
Head of Digital Marketing
PFEC Global

PFEC Global, formerly known as Prime Foreign Education Consultant is an education and migration consultant agency, providing support to clients throughout their education and migration journey.

  • Communicated regularly with key stakeholders on marketing activity.
  • Developed new channels of distribution to increase revenue.
  • Experimented with a variety of organic and paid acquisition channels, including content creation, content curation, PPC campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Identified trends and insights, and optimized spend and performance based on the insights.
  • Collaborated with internal teams to create landing pages and optimize the user experience.
  • Evaluated end-to-end customer experience across multiple channels and customer touchpoints.
  • Measured and reported performance of marketing campaigns, gain insight and assess against goals.
Mar 2019 - Nov 2019 8 months
Digital Marketing Specialist
Seacret Direct Australia

Seacret provides is a skincare company that offers a range of integrated products, including toners and cleansing milks, facial washes, body lotions, nail-care products and mud shampoos.

  • Streamlined social media marketing strategy for the company.
  • Prepared and analyzed reports for data gathered through Google and Facebook Analytics. 
  • Liaised with the global team for social media plans and assets.
  • Explored social media trends for the industry and regulated social media content plan.
  • Assisted the graphics team to make relevant assets for promotion.
  • Managed PPC campaigns through Facebook and Instagram. 
Aug 2018 - Feb 2019 6 months
Digital Marketing Manager
Xugar

Xugar is a digital marketing agency specializing in SEO, social media marketing, e-commerce, and web design.

  • Supervised multiple client accounts across various industries, including retail, beauty and cosmetics, fashion, real estate, professional services, and more.
  • Oversaw SEO, PPC, and social media team and set up the KPIs.
  • Strategized, created, and ran social campaigns and produced exceptional ROI for clients.
  • Devised strategies and worked on high-level SEO, PPC, and social media marketing strategies for various clients, aimed to deliver results.
  • Managed multiple social media campaigns at a given time.
  • Prepared complex reports for clients using a mixture of internally created and industry-standard tools.
  • Performed campaign audits, competitor benchmarking and marketing analysis.
  • Formulated outreach programs and content creation with the SEO team.
  • Restructured guidelines for website department to develop user-friendly and conversion-oriented websites.
  • Collaborated with clients to automate customized performance campaigns.
  • Improved campaigns by capturing and analyzing appropriate data/metrics, generating insights and then implementing actions. 
Aug 2017 - Aug 2018 1 year
SEO Manager
Xugar

Xugar is a digital marketing agency specializing in SEO, social media marketing, e-commerce, and web design.

  • Analyzed and implemented SEO strategies, execution and performance for clients and company.
  • Carried out daily on-page and off-page SEO activities to deliver results and achieve team KPIs.
  • Reviewed technical SEO for clients and suggested fixes.
  • Trained new interns and subordinates within departments.
  • Coordinated with digital marketing manager, alongside social media and PPC team, in devising digital marketing strategies for clients and company. 
Jun 2016 - Apr 2017 10 months
Marketing Manager
KIEC

KIEC is an educational consultancy in Nepal that serves students intending to study abroad and assists individuals for migration purpose. 

  • Coordinated with clients and liaised with external stakeholders.
  • Improved social media presence and increased brand awareness.
  • Built ever-green lead generation funnels.
  • Improved and maintained company website and hosting.
  • Designed creative and infographic for both website and marketing. 
Sep 2016 - Feb 2017 5 months
SEO Consultant
Infozub

Infozub is an SEO and digital services company India, offering services in SEO outsourcing, social media optimization, page speed optimization, and complete web management.

  • Performed SEO and SEM (PPC) activities for clients across various industries.
  • Reviewed technical SEO on the website and provided recommendations and fixes.

Education

Jun 2012 - Apr 2020 7 years 10 months
Bachelor of Engineering, Computer Science & Engineering
Anna University
Jul 2012 - Apr 2016 3 years 9 months
Master of IT, IT Strategy & Management
Deakin University