Becca Muir

ExchangeWire provides global data and insight on marketing technology, advertising technology and programmatic advertising.

• Conceptualized, built, and launched ExchangeWire Research globally.
• Achieved £120,000 revenue (£35,000 loss) for year one; £190,000 revenue (£31,000 profit) for year two; and £242,000 revenue (£62,000 profit) for year three.
• Secured significant, global media coverage for ExchangeWire Research findings. Titles include The Drum, eMarketer, Digiday, Campaign, M&M Global, Ad Tech Daily, WARC, AdZine (Germany),Marketing Boerse (Germany), One to One (Germany);, Programmatic Italia (Italy), PuroMarketing (Spain), Business In Bajio (Mexico), Campaign Asia, and Marketing Interactive (Asia).
• Conceptualized, built, and launched The Wires awards (UK), with £153,000 revenue (£102,000 profit) for the first year.
• Sold annual global packages across ExchangeWire’s product portfolio (ATS Event Sponsorship, Sponsored Content, Research and Awards) to key clients.
• Oversaw the global editorial team ensuring first-class content was published daily, as the head of content.

• Led the team responsible for delivery of product marketing and PR across EMEA.
• Managed delivery of content against budget, balancing work across internal resources and third party suppliers.
• Defined content strategy and delivered world-class thought leadership. 
• Oversaw production of all product marketing materials including sales materials, white papers, case studies and PR covering both Quantcast products and partnership offerings.
• Defined content strategy across multiple digital and print formats and ensured delivery against plan and budget.
• Acted as speaker on behalf of Quantcast at key industry events, partner events and Quantcast hosted events covering a wide range of topics including social media, programmatic display and multichannel marketing.
• Partnered with client teams and clients to ensure delivery of Quantcast technology in tandem with wider media and analytics technology solutions.

• Oversaw the creation and publication of products marketing materials; researched and authored white papers and opinion pieces; partnered with clients to publish joint case studies of success stories; and spoke industry events such as AdTech, Internet World, SMX, and Figaro Digital. 
• Oversaw all product marketing activities for Marin in EMEA, including pricing, value proposition, positioning, messaging, product launch planning (including relaunch) and customer feedback.
• Researched and authored Facebook Best Practices White paper, which, from website downloads alone, has generated over 3,000 leads with an average opportunity value of $32,000.
• Managed the strategic delivery of Marin vision to C-level decision makers.
• Pioneered win-loss analysis methodology incorporating interviews with decision makers and a feedback process for sales and sales enablement teams.

• Owned pre-sales technical solution provision for seven sales managers; continual development of Marin’s consultative sales process; provided sales training and support for new features and functions; participated in public speaking engagements. 
• Partnered with many facets of the organization, including sales, marketing, professional and client services, and product to ensure sales objectives are met.
• Defined the strategy and execution of global sales methodology.
• Directed cross-functional company resources required to support prospects needs based on potential revenue and strategic impact, notable client wins include MoneySupermarket, Trivago, Vistaprint, Ladbrookes, Hotels.com, and AMEX.
• Generated record numbers of sales leads through audience engagement during both individual and cohosted speaking sessions at industry tradeshows, including Online Marketing Show.