<ul><li>Spearheaded content strategy for UX across a number of platforms and verticals in fast-paced, agile, mostly agency environments, delivering clear, usable, relevant messaging that achieves business goals. Clients have spanned verticals from healthcare, education, financial, and B2B to media.</li><li>Collaborated with cross-functional teams to deliver the right content to the right audience via the right channel.</li><li>Conducted competitive audits, user research, and usability studies to provide intuitive, relevant content.</li><li>Developed content roadmaps, messaging hierarchies, and other strategic documentation.</li><li>Created clear, effective, and relevant content.&nbsp;</li><li>Worked with agencies and consultancies such as &nbsp;One Design Company, Productive Edge, Slack and Company, IA Collaborative, Manifest, Critical Mass, Digitas, Burrell Communications, Rightpoint, Accenture, and Razorfish.</li><li>Clients: &nbsp;HCSC (Blue Cross Blue Shield), The Ruby Company, Between Friends, The Association for Supply Chain Management, LGE, Allstate Insurance, UCLA Extension, Ascension Health, Emerson, JennAir, Humana, Chicago Tribune, Xfinity, California State University, American Medical Association, Toronto Transit Commission, Walgreens, US Foods, and Tuesday’s Child.</li></ul>

Content Strategist

<ul><li>Gathered data to develop well-informed and effective strategic plans.</li><li>Created integrated and cost-effective digital strategies.</li><li>Conducted competitive audits, user research, and usability studies to provide intuitive, relevant content.</li><li><span style="color: rgb(64, 71, 79);">Worked with multiple clients from various industries.</span></li></ul>

Senior Strategist

Worked on university extension program content redesign, collaborating closely with the UX team. Conducted a thorough, comprehensive audit of existing content and recommended revisions and new content based on research and testing. Created site map, content guide for developers, and content matrix to guide the client in adding content to the new site.

UCLA Extension Program

Cynthia Gelper

Wrote solicitation brochures sent to University of Chicago alumni to help raise funds for university programs.

Direct Mail

Developed emails and web pages promoting TransUnion's interactive credit monitoring.

Promotional Email

Created interactive email newsletters for TransUnion.

Email Newsletters

Volunteered on a creative team to overhaul a website for Chicago nonprofit Tuesday's Child. Served as content strategist and copywriter.

Content Strategy - Tuesday's Child

Led content strategy for the Chicago Tribune's incorporation of local content into neighborhood information on their ForSaleByOwner.com website. Cynthia also wrote the content.

Content Strategy for Chicago Tribune's ForSaleByOwner.com

Worked with a project team for a Humana wellness incentive program repurpose content to meet changing business objectives and member demographics.

Content Strategy for Humana

Helped the experience design team redesign web content for Emerson and conduct a preliminary competitive assessment of content for Jenn-Air.

Content Strategy for DigitasLBi

Created and managed a blog focusing on content strategy and content marketing.

Content Strategy Answers

English (British)

Cynthia Gelper is a UX content strategist and content designer with experience working with clients spanning verticals from healthcare, education, financial, and B2B to media. She has collaborated with agencies and consultancies such as Digitas, Burrell Communications, Rightpoint, Accenture, and Razorfish. Her past clients include HCSC (Blue Cross Blue Shield), The Ruby Company, Between Friends, The Association for Supply Chain Management, LGE, Allstate Insurance, UCLA Extension, Ascension Health, Emerson, JennAir, Humana, Chicago Tribune, Xfinity, California State University, American Medical Association, Toronto Transit Commission, Walgreens, US Foods, and Tuesday’s Child.

Cynthia Gelper

Employment Highlights

Portfolio

UCLA Extension Program

Direct Mail

Promotional Email

Email Newsletters

Content Strategy - Tuesday's Child

Content Strategy for Chicago Tribune's ForSaleByOwner.com

UCLA Extension Program

Direct Mail

Promotional Email

Email Newsletters

Content Strategy - Tuesday's Child

Content Strategy for Chicago Tribune's ForSaleByOwner.com