Cynthia Gelper
Content Strategist

Cynthia Gelper

Worked with Humana & Ascension Health.
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About

Cynthia Gelper is a UX content strategist and content designer with experience working with clients spanning verticals from healthcare, education, financial, and B2B to media. She has collaborated with agencies and consultancies such as Digitas, Burrell Communications, Rightpoint, Accenture, and Razorfish. Her past clients include HCSC (Blue Cross Blue Shield), The Ruby Company, Between Friends, The Association for Supply Chain Management, LGE, Allstate Insurance, UCLA Extension, Ascension Health, Emerson, JennAir, Humana, Chicago Tribune, Xfinity, California State University, American Medical Association, Toronto Transit Commission, Walgreens, US Foods, and Tuesday’s Child.

Employment

2 roles
Aug 2021 - Present 4 years 9 months
Senior Strategist
MRM
  • Gathered data to develop well-informed and effective strategic plans.
  • Created integrated and cost-effective digital strategies.
  • Conducted competitive audits, user research, and usability studies to provide intuitive, relevant content.
  • Worked with multiple clients from various industries.
Feb 2013 - Present 13 years 3 months
Content Strategist
Independent
  • Spearheaded content strategy for UX across a number of platforms and verticals in fast-paced, agile, mostly agency environments, delivering clear, usable, relevant messaging that achieves business goals. Clients have spanned verticals from healthcare, education, financial, and B2B to media.
  • Collaborated with cross-functional teams to deliver the right content to the right audience via the right channel.
  • Conducted competitive audits, user research, and usability studies to provide intuitive, relevant content.
  • Developed content roadmaps, messaging hierarchies, and other strategic documentation.
  • Created clear, effective, and relevant content. 
  • Worked with agencies and consultancies such as  One Design Company, Productive Edge, Slack and Company, IA Collaborative, Manifest, Critical Mass, Digitas, Burrell Communications, Rightpoint, Accenture, and Razorfish.
  • Clients:  HCSC (Blue Cross Blue Shield), The Ruby Company, Between Friends, The Association for Supply Chain Management, LGE, Allstate Insurance, UCLA Extension, Ascension Health, Emerson, JennAir, Humana, Chicago Tribune, Xfinity, California State University, American Medical Association, Toronto Transit Commission, Walgreens, US Foods, and Tuesday’s Child.

Portfolio

9 items