Guia Galvez

Guia has written articles and content for publications and worked with various brands.

As a writer for CNN Philippines:

• Contributed articles for their lifestyle section.
• Worked with companies such as San Miguel Corp for their promotional materials with CNN as well as lifestyle features. 

As a writer for /Escape Philippines:

• Worked on branded materials and feature interviews for /Escape. These include brands such as Ray-Ban and Benefit cosmetics for sponsored content.
• Wrote features on Jullian Cullas, the Philippines’ top androgynous model, up and coming producer/musician Poor Ta$te, and actor Marco Gumabao.

• Worked with companies in varying capacities as a content writer, social media strategist/planner, and UX design reviewer.
• Provided strategic planning for social media platforms and websites. 

The British School Manila (BSM) is a co-educational British international school in Manila, Philippines.

• Acted as the marketing manager from 2017-2018 during the interim of hiring.
• Focused on strengthening the branding and improving the online digital footprint.
• Handled all the marketing deliverables for the many internal and external events of the school.
• Oversaw the marketing and PR budget of the organization, and all communication and coordination with the outsourced PR agency and web development agency.
• Consolidated all of the branding materials of the organization to ensure full adhesion by the whole school.
• Spearheaded the focus on recruitment marketing and visibility in job boards to present the school as an employer.
• Led the creation of the company’s new website as part of the content strategy marketing endeavours. Managed marketing campaigns, which entails work with public relations agencies and photography campaigns used for the school’s promotions. 

Meg magazine was a fashion, beauty, and lifestyle magazine for Filipina women.

• Handled the lifestyle sections, including feature stories and branded articles.
• Interviewed Maine Mendoza of AlDub fame and wrote the cover story on her for Meg Magazine’s November 2015 issue.
• Interviewed pop singer Julie Anne San Jose for the cover story of the magazine’s March 2015 issue.
• Entrusted with sponsored deliverables for clients or brands paying the magazine for advertising, including the Meg’s partnership with Cream Silk and TV network, GMA.

The British School Manila (BSM) is a co-educational British international school in Manila, Philippines.

• Handled the online presence of the company; was able to more than double the number of the Twitter followers, increased the overall online engagement of parents, students and connections with esteemed British organizations (The British Embassy, The British Council, International Baccalaureate, and more.).
• Launched the public Facebook page of the school to give the school a verified platform. This has led to a spike of 2,842% reach, 121% post engagement, and overall more positive associations with BSM and positive link building.
• Managed and supervised all press releases with concentration to online publication. This has led to more positive backlinking and link building for the school.

Meg magazine was a fashion, beauty, and lifestyle magazine for Filipina women.

• Led the lifestyle sections, profiling advocates and social entrepreneurs and a focus on career advice to target the marketing of new graduates and young professionals. 
• Wrote branded and sponsored content for international company LG, and various lifestyle and fashion brands.
• Interviewed and featured with international artists/celebrities such as The 1975, Tegan and Sara, Carly Rae Jepsen, Sean O’Pry, Kimbra, Angus, and Julia Stone.

• Handled the managerial role of the learning for development function.
• Took the lead in coordinating with LÓreal regional counterparts and organized a management development program.
• Served as the administrator for the company’s intranet, the internal website, and served as the point person for L’Oreal’s global-wide marketing competition, Brandstorm 2013.

• Consistent Dean’s Lister.
• Honorable Mention, October 2012 AY 2012-2013.