Greg Lewsza
Digital Marketer

Greg Lewsza

Digital marketing specialist at Ingersoll Rand.
Work with Greg Work with a Digital Marketer

About

Greg Lewsza is a seasoned full-stack marketing consultant with over five years of experience across different digital marketing aspects, including SEM performance and campaigns, marketing strategy, web analytics, social media advertising, content marketing, SEO audit, marketing automation, email marketing, and branding. He is a digital marketing specialist at Ingersoll Rand and has worked for software houses and small-medium businesses like NaviParking and 'merce.

Employment

5 roles
Jun 2019 - Present 6 years 11 months
Full-stack Marketing Consultant
Independent

Greg has supported several software houses and small-medium businesses.


As a marketing consultant for NaviParking:

  • Managed digital campaigns and copywriting.

As a marketing consultant for 'merce (i-systems):

  • Coordinated marketing projects, including sales offer, new blog, and TCO calculator.
  • Supported lead generation and analytics.
Mar 2020 - Present 6 years 2 months
Digital Marketing Specialist
Ingersoll Rand
  • Acted as a senior marketing communications manager, working on various marketing fields.
  • Provided digital marketing initiatives, including SEM performance and campaigns, marketing strategy, web analytics, social media advertising, content marketing, SEO audit, marketing automation, email marketing, and branding.
Aug 2016 - Feb 2020 3 years 6 months
Marketing Director
RedmineUP

RedmineUP provides robust online project management software with additional modules, including CRM, helpdesk, billings and more, hosted in the cloud.

  • Developed and implemented the company/products marketing strategy.
  • Created and executed go-to-market and lead-generation strategy for SaaS product.
  • Oversaw marketing and sales, from managing website, SEM campaigns, publications, running demos, webinars, and expanding partner network.
  • Increased organic traffic by 32% YOY, 130% ROI for SEM campaigns, total sales boost by 16% in 2018 YOY and by 28% in 2019 YOY.
Dec 2016 - Jun 2018 1 year 6 months
Executive Project Manager
optAd360

optAd360 helps publishers in the best monetization of their websites. 

  • Managed website optimization and monetization projects for different publishers.
  • Optimized publisher's revenue via the set of actions and monetization tools.
  • Coordinated tasks with the technical and analytical team.
  • Worked with Google AdExchange.
  • Reported to clients and Sales Director.
  • Acquired first clients from eastern markets, including Russian, Ukraine, and Kazakhstan.
  • Represented operations to the Russian market.
  • Managed business development and negotiations.
Mar 2016 - Aug 2016 5 months
Marketing Manager
Shopnetic

Shopnetic is an online network that provides users with beauty advice to assist them with shopping decisions.

  • Created and executed agile marketing strategy with a team of four.
  • Increased quality and quantity of leads by 20%.

Education

Sep 2007 - Jun 2012 4 years 9 months
Bachelor of Engineering, Electronics & Telecommunication
Technical University of Wroclaw