- Worked as the sole creative copywriter at this global IT company’s in-house creative agency, producing B2E and B2B marketing content.
- Wrote social media posts, account-based marketing campaigns, landing pages and employee recruitment and engagement initiatives.
Kasia Kaczmarek
About
Kasia Kaczmarek is a content producer and strategist with over 10 years' experience in digital, UX, and creative copywriting. She produces a range of content for various clients, including Australian businesses, as well as theater companies and performing artists. As a senior creative copywriter at Luxoft, she creates B2E and B2B marketing content such as paid and organic social media posts, conference materials, ABM campaigns, landing pages, and employee recruitment and engagement materials and initiatives. Kasia also worked for Medibank, AGL Energy, and Transurban.
Employment
- Worked with various clients, including Australian businesses, as well as theater companies and performing artists.
- Produced print, blog, web and social media content such as articles, press releases, social media posts and ads, EDM, funding grant applications, and other marketing collateral.
- Produced EDMs, customer communications, SMS, digital banners, creative campaigns, social media ads and health and wellbeing articles.
- Wrote digital and UX copy for Medibank member portals and apps, covering the entire user journey from welcome communications to in-app microcopy.
