David Scatterday

Capalino+Company is a full service government relations and consulting firm working at the city and state levels for clients in New York City.

• Worked as a strategic advisor to CEO and COO on long-term and short-term technology strategy and investment decisions. Key engagement included end-to-end product strategy development for SaaS procurement solution.
• Provided deliverables including market sizing (TAM, SAM), product competitiveness evaluation, product packaging and go-to-market framework with an emphasis on channel partner distribution and operationalization strategy.

Fuigo is a technology platform and shared studio workspace empowering today's top interior designers.

• Built acquisition and growth strategy behind over $7 MM in Series A funding from institutional and private investors.
• Managed multi-LOB monetization programs that consistently exceeded H1 2019 investor acquisition targets.
• Developed corporate brand strategy, including brand identity development, brand positioning, and brand communications plan.
• Built foundational excellence - human resourcing, technology, and processes - across core marketing functions including brand communications, marketing automation, and demand generation.
• Planned and executed end-to-end marketing launches for marquee new product introductions (NPIs).
• Built internal growth marketing function. Included experimentation and cross-functional execution program - hypothesis development, testing, measurement and optimization.
• Developed partner marketing strategy including enterprise co-marketing and influencer marketing programs.

Mend After is an online platform dedicated to helping people rally around someone diagnosed with cancer. It’s like a wedding registry, but for cancer patients. 

• Functioned as a strategic advisor to founder/CEO on building foundational excellence across core marketing and growth functions.
• Developed growth marketing practice including customer analytics system and acquisition growth experimentation and optimization framework.
• Built and executed highly strategic early stage e-commerce competencies, including CRM selection and implementation and SEO strategy and measurement framework.

• Led marketing portfolio for $150MM business unit at high growth pre-IPO advertising technology unicorn sold to AT&T for $2B in 2018. Reported to Marketing SVP; role included extensive CEO and board engagement.
• Managed product marketing, sales marketing, field marketing, thought leadership, and integrated marketing strategy for Advertiser Technology Group business unit.
• Developed end-to-end product launch strategy including events, PR, and content and product marketing for high visibility over $1MM marquee product launch.

• Owned product marketing, led product strategy, and supported product management.
• Managed feature-level visioning, detailed business requirements, and development prioritization for mobile and second screen product lines based on global and regional market conditions and needs.
• Developed annual LOB product and marketing strategy and objectives; worked closely with global engineering and marketing/communications team to execute and measure.
• Built product KPI dashboard for executive consumption and usage in quarterly earnings calls and other investor relations communications.