David Scatterday
Product Manager

David Scatterday

Former portfolio marketing director at AppNexus (acquired by AT&T).
Work with David Work with a Product Manager

About

David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.

Employment

6 roles
Sep 2018 - Present 7 years 8 months
Vice President, Marketing
Fuigo

Fuigo is a technology platform and shared studio workspace empowering today's top interior designers.

  • Built acquisition and growth strategy behind over $7 MM in Series A funding from institutional and private investors.
  • Managed multi-LOB monetization programs that consistently exceeded H1 2019 investor acquisition targets.
  • Developed corporate brand strategy, including brand identity development, brand positioning, and brand communications plan.
  • Built foundational excellence - human resourcing, technology, and processes - across core marketing functions including brand communications, marketing automation, and demand generation.
  • Planned and executed end-to-end marketing launches for marquee new product introductions (NPIs).
  • Built internal growth marketing function. Included experimentation and cross-functional execution program - hypothesis development, testing, measurement and optimization.
  • Developed partner marketing strategy including enterprise co-marketing and influencer marketing programs.
May 2018 - Present 8 years
Advisor, Technology Strategy
Capalino+Company

Capalino+Company is a full service government relations and consulting firm working at the city and state levels for clients in New York City.

  • Worked as a strategic advisor to CEO and COO on long-term and short-term technology strategy and investment decisions. Key engagement included end-to-end product strategy development for SaaS procurement solution.
  • Provided deliverables including market sizing (TAM, SAM), product competitiveness evaluation, product packaging and go-to-market framework with an emphasis on channel partner distribution and operationalization strategy.
Oct 2016 - Present 9 years 7 months
Chief Executive Officer
mpactly

 mpactly is a predictive analytics technology company. 

  • Owned product strategy, product management, business planning, commercial engagement, and fundraising.
  • Developed a predictive analytics SaaS platform from inception; conducted market sizing and forecasting, competitive analysis, business model design, persona development, customer experience research, product roadmap planning and prioritization, product requirements development, agile product development management. and iterative user testing.
  • Built and coordinated end-to-end development team, including UX engineer, and data-science specialized full stack engineers in Vietnam and Ukraine.
Jan 2018 - Sep 2018 8 months
Advisor, Marketing & Growth
Mend After

Mend After is an online platform dedicated to helping people rally around someone diagnosed with cancer. It’s like a wedding registry, but for cancer patients. 

  • Functioned as a strategic advisor to founder/CEO on building foundational excellence across core marketing and growth functions.
  • Developed growth marketing practice including customer analytics system and acquisition growth experimentation and optimization framework.
  • Built and executed highly strategic early stage e-commerce competencies, including CRM selection and implementation and SEO strategy and measurement framework.
Sep 2015 - Oct 2017 2 years 1 month
Director, Portfolio Marketing
AppNexus
  • Led marketing portfolio for $150MM business unit at high growth pre-IPO advertising technology unicorn sold to AT&T for $2B in 2018. Reported to Marketing SVP; role included extensive CEO and board engagement.
  • Managed product marketing, sales marketing, field marketing, thought leadership, and integrated marketing strategy for Advertiser Technology Group business unit.
  • Developed end-to-end product launch strategy including events, PR, and content and product marketing for high visibility over $1MM marquee product launch.
Feb 2012 - May 2014 2 years 3 months
Senior Product Marketing Manager
Sizmek (Acquired by Amazon)
  • Owned product marketing, led product strategy, and supported product management.
  • Managed feature-level visioning, detailed business requirements, and development prioritization for mobile and second screen product lines based on global and regional market conditions and needs.
  • Developed annual LOB product and marketing strategy and objectives; worked closely with global engineering and marketing/communications team to execute and measure.
  • Built product KPI dashboard for executive consumption and usage in quarterly earnings calls and other investor relations communications.

Education

Sep 2005 - Jun 2007 1 year 9 months
Master in Public Policy, Financial Markets, Business & Government Concentration
Kennedy School of Government, Harvard University
Sep 2002 - Jun 2004 1 year 9 months
Bachelor of Arts, History & Public Policy
University of California, Los Angeles