Christopher Polzar

4meglam curates and creates beauty brands for consumers living in Southeast Asia through trusted influencers.

• Managed all of the company’s performance and offline marketing activities in Thailand and Singapore with a focus on free and paid social media as well as influencer marketing.
• Designed, built, and maintained the company’s online presence in Thailand and Singapore, managing content and asset creation, pricing and inventory as well as analytics end-to-end.
• Developed and presented company pitch and vision at VC firms, including Sequoia Capital and Y combinator.
• Managed a team of three FTE (1 level).

• Introduced reporting for mobile app data to understand in-app customer behavior, working with data science, tracking, and business intelligence teams to define requirements and KPIs.
• Directed onsite and campaign teams through the company’s largest re-platforming exercise to date, building new content and campaign management tools with product team and rolling out across six countries. 
• Centralized design operations in Singapore, recruiting design team and establishing processes.
• Managed a team of 25 FTE (3 levels).

• Managed the budget, providing quarterly business reviews with European top management.
• Headed European deals program with a focus on automation, (mobile) user experience improvements and analysis of the program’s long-term impact; established and grew deals program in Southern Europe.
• Redesigned European social strategy and grow social advertising team; continuously improved channel performance against KPIs; expanded operations to new social networks and scale through automation.
• Managed a team of up to 10 FTE (2 levels).

• Managed budget, providing quarterly business reviews with European top management.
• Established social advertising as an online marketing channel across Europe; conducted experiments on social networks to define the strategy for generation of revenue and high-value actions; built social ads team.
• Defined editorial strategy for social media networks across Europe together with local social editors; identified key metrics and implemented standard reporting; enhanced rapport with customer service units.
• Managed a team of six FTE (2 levels).

• Launched and scaled German deals program to contribute to revenue growth and new customer acquisition via means of daily deals and deal events such as Cyber Monday. 
• Set up standard processes and reporting; continually improved performance against key metrics; market events across all marketing channels, and directly managed SEO, email, and affiliate channels.
• Conducted usability tests to optimize marketing communication and (mobile) user experience; took European lead for the planning of technical road map. 
• Worked with an interdisciplinary team across online marketing, development, customer service, logistics, retail, and PR units to realize large deal events.