Christopher Polzar
Performance Marketing Expert

Christopher Polzar

Previously from Lazada, Amazon, and Lufthansa.
Work with Christopher Work with a Performance Marketing Expert

About

Christopher Polzar is a senior executive with broad international experience and cross-functional expertise in aviation and e-commerce industries, having worked for global companies like Lazada, Amazon, and Lufthansa. He is skilled in building and growing business initiatives and teams with a focus on performance marketing. At Amazon, he has managed performance marketing channels, including paid and free social media, SEO, affiliate, email, influencer marketing, and PR. Christopher is also proficient in Google Analytics, Adobe Analytics, Facebook Business Manager, Qliksense, Magento, Shopify, Tradegecko, MailChimp with basic knowledge of HTML and SQL.

Employment

5 roles
Aug 2018 - Jul 2019 11 months
Chief Marketing Officer
4meglam Pte Ltd

4meglam curates and creates beauty brands for consumers living in Southeast Asia through trusted influencers.

  • Managed all of the company’s performance and offline marketing activities in Thailand and Singapore with a focus on free and paid social media as well as influencer marketing.
  • Designed, built, and maintained the company’s online presence in Thailand and Singapore, managing content and asset creation, pricing and inventory as well as analytics end-to-end.
  • Developed and presented company pitch and vision at VC firms, including Sequoia Capital and Y combinator.
  • Managed a team of three FTE (1 level).
Jul 2017 - Aug 2018 1 year 1 month
Senior Vice President, Mobile & Onsite Operations
Lazada Pte Ltd (Alibaba Group)
  • Introduced reporting for mobile app data to understand in-app customer behavior, working with data science, tracking, and business intelligence teams to define requirements and KPIs.
  • Directed onsite and campaign teams through the company’s largest re-platforming exercise to date, building new content and campaign management tools with product team and rolling out across six countries. 
  • Centralized design operations in Singapore, recruiting design team and establishing processes.
  • Managed a team of 25 FTE (3 levels).
Apr 2015 - Nov 2016 1 year 7 months
Head of Social & Deals EU
Amazon Deutschland Services GmbH
  • Managed the budget, providing quarterly business reviews with European top management.
  • Headed European deals program with a focus on automation, (mobile) user experience improvements and analysis of the program’s long-term impact; established and grew deals program in Southern Europe.
  • Redesigned European social strategy and grow social advertising team; continuously improved channel performance against KPIs; expanded operations to new social networks and scale through automation.
  • Managed a team of up to 10 FTE (2 levels).
Feb 2014 - Mar 2015 1 year 1 month
Head of Social Media EU
Amazon Deutschland Services GmbH
  • Managed budget, providing quarterly business reviews with European top management.
  • Established social advertising as an online marketing channel across Europe; conducted experiments on social networks to define the strategy for generation of revenue and high-value actions; built social ads team.
  • Defined editorial strategy for social media networks across Europe together with local social editors; identified key metrics and implemented standard reporting; enhanced rapport with customer service units.
  • Managed a team of six FTE (2 levels).
Jan 2012 - Jan 2014 2 years
Senior Marketing Manager, Deals
Amazon Deutschland Services GmbH
  • Launched and scaled German deals program to contribute to revenue growth and new customer acquisition via means of daily deals and deal events such as Cyber Monday. 
  • Set up standard processes and reporting; continually improved performance against key metrics; market events across all marketing channels, and directly managed SEO, email, and affiliate channels.
  • Conducted usability tests to optimize marketing communication and (mobile) user experience; took European lead for the planning of technical road map. 
  • Worked with an interdisciplinary team across online marketing, development, customer service, logistics, retail, and PR units to realize large deal events.

Education

Oct 2000 - Sep 2005 4 years 11 months
Diploma, Business
Gutenberg Universität Mainz/Goethe Universität Frankfurt

Portfolio

1 item