Achieved Distinctions in the following University subjects:&nbsp;<ul><li>Integrating Business Perspectives</li><li>Economics for Business</li><li>Accounting for Business Decisions A</li><li>Business Statistics</li><li>Fundamentals of Business Finance</li><li>Marketing Foundations</li><li>Accounting for Business Decisions B</li><li>Economics for Business 2</li><li>Corporate Financial Analysis (Capstone)</li><li>Commercial Bank Management</li><li>Business Ethics and Sustainability</li></ul>

Simply Converting is a media agency specializing in direct response and customer acquisition for online entrepreneurs and small businesses.<ul><li>Helped online entrepreneurs get more leads, sales, time, and freedom by setting up custom, marketing funnels that are proven to convert.</li><li>Provided Google AdWords services.</li></ul>

Paid Media Consultant

Phorge is a specialized Australian dental marketing agency.<ul><li>Managed and implemented successful paid search campaigns, demonstrated revenue goals, efficiency, and volume.</li><li>Audited search and display efforts of potential clients and provide insight as to how ROI can be increased.</li><li>Managed creative campaigns to improve ad performance and quality CTRs.</li><li>Crafted landing pages and lead-gen forms for content to distribute through relevant paid programs.</li></ul>

Paid Media Manager

Omnicom Media Group Programmatic maintains Omnicom Media Group’s programmatic capabilities, expertise, and culture across all markets and client engagements.<ul><li>Developed programmatic media buying for display, video, mobile, social, and emerging channels.&nbsp;</li><li>Conducted audience segmentation.</li><li>Developed on-demand audience and media analytics, including custom insights.</li><li>Provided programmatic strategy consulting.</li></ul>

Digital Trader

Resolution Media Australia is a performance digital marketing agency.<ul><li>Worked with SEM executives and SEM managers to provide execution and reporting on PPC campaigns.</li><li>Maintained strong client, partner, and internal agency relationships across specified accounts.</li><li>Built solid relationships with the clients. </li><li>Created PPC, display, and video accounts for upcoming campaigns.</li><li>Pulled data for weekly, monthly, and end of campaign reports, to create insights for the clients.</li><li>Conducted extensive keyword research for SEM builds.</li><li>Optimized and looked for innovative ways to improve the performance of accounts, including exact match negatives and the implementation of scripts.</li><li>Prepared budget forecasts and monitored account spend.</li><li>Responded to any ad-hoc requests from the client.</li><li>Tracked campaign achievements and results and ensured clients had been notified and updated on time.</li><li>Delivered sound search strategies that align with the client's goals and objectives.</li></ul>

SEM Executive

Qantas Credit Union is one of Australia’s largest credit unions with over 95,000 members.<ul><li>Managed following up of insurance due report.</li><li>Assigned new deals and variations to the appropriate loans officer or personal banker.</li><li>Managed emails coming into lending operations and ensured they are actioned or assigned as required. </li><li>Responded to customers within specific time frames.</li><li>Administered and approved loan redraw requests against loan facilities.</li><li>Filed/scanned all lending-related documents in an efficient, timely manner.</li><li>Provided accurate information to customers regarding products and services.</li><li>Arranged the closure of accounts.</li><li>Ensured Green ID processes are followed accurately and ensured full compliance with ID requirements.&nbsp;</li></ul>

Lending Support Officer

Helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel.

Simply Converting

Luke Smith

Created a guide to learn the ten most profitable products to promote in the Clickbank marketplace. Shared what makes an affiliate product worthy of promotion.

Top 10 Clickbank Products to Promote Right Now

Developed a worksheet to use in better understanding of ideal prospects.

Customer Avatar Worksheet

Identified seven key mistakes Facebook marketers make. Shared some ways to avoid these mistakes to drive results fast.

7 Facebook Ad Mistakes and How You Can Avoid Them

Shared a detailed view on Adwords account management. Discussed how to identify and build upon strong performance, and how to boost the ROI of accounts using optimization techniques around extensions, negative keywords, bid adjustments, etc.

The Ultimate Google Adwords Optimization Guide

Created a guide on how to structure account, conduct keywords research, and create ads that drive results. Discussed ad specifications, correct account structures, keyword match types and more.

Google Adwords Beginners Guide

English (British)

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years,  running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Luke Smith

Employment Highlights

Education Highlights

Portfolio

Simply Converting

Top 10 Clickbank Products to Promote Right Now

Customer Avatar Worksheet

7 Facebook Ad Mistakes and How You Can Avoid Them

The Ultimate Google Adwords Optimization Guide

Google Adwords Beginners Guide

Simply Converting

Top 10 Clickbank Products to Promote Right Now

Customer Avatar Worksheet

7 Facebook Ad Mistakes and How You Can Avoid Them

The Ultimate Google Adwords Optimization Guide

Google Adwords Beginners Guide