Luke Smith

Simply Converting is a media agency specializing in direct response and customer acquisition for online entrepreneurs and small businesses.

• Helped online entrepreneurs get more leads, sales, time, and freedom by setting up custom, marketing funnels that are proven to convert.
• Provided Google AdWords services.

Phorge is a specialized Australian dental marketing agency.

• Managed and implemented successful paid search campaigns, demonstrated revenue goals, efficiency, and volume.
• Audited search and display efforts of potential clients and provide insight as to how ROI can be increased.
• Managed creative campaigns to improve ad performance and quality CTRs.
• Crafted landing pages and lead-gen forms for content to distribute through relevant paid programs.

Omnicom Media Group Programmatic maintains Omnicom Media Group’s programmatic capabilities, expertise, and culture across all markets and client engagements.

• Developed programmatic media buying for display, video, mobile, social, and emerging channels. 
• Conducted audience segmentation.
• Developed on-demand audience and media analytics, including custom insights.
• Provided programmatic strategy consulting.

Resolution Media Australia is a performance digital marketing agency.

• Worked with SEM executives and SEM managers to provide execution and reporting on PPC campaigns.
• Maintained strong client, partner, and internal agency relationships across specified accounts.
• Built solid relationships with the clients.
• Created PPC, display, and video accounts for upcoming campaigns.
• Pulled data for weekly, monthly, and end of campaign reports, to create insights for the clients.
• Conducted extensive keyword research for SEM builds.
• Optimized and looked for innovative ways to improve the performance of accounts, including exact match negatives and the implementation of scripts.
• Prepared budget forecasts and monitored account spend.
• Responded to any ad-hoc requests from the client.
• Tracked campaign achievements and results and ensured clients had been notified and updated on time.
• Delivered sound search strategies that align with the client's goals and objectives.

Qantas Credit Union is one of Australia’s largest credit unions with over 95,000 members.

• Managed following up of insurance due report.
• Assigned new deals and variations to the appropriate loans officer or personal banker.
• Managed emails coming into lending operations and ensured they are actioned or assigned as required.
• Responded to customers within specific time frames.
• Administered and approved loan redraw requests against loan facilities.
• Filed/scanned all lending-related documents in an efficient, timely manner.
• Provided accurate information to customers regarding products and services.
• Arranged the closure of accounts.
• Ensured Green ID processes are followed accurately and ensured full compliance with ID requirements. 

Achieved Distinctions in the following University subjects: 

• Integrating Business Perspectives
• Economics for Business
• Accounting for Business Decisions A
• Business Statistics
• Fundamentals of Business Finance
• Marketing Foundations
• Accounting for Business Decisions B
• Economics for Business 2
• Corporate Financial Analysis (Capstone)
• Commercial Bank Management
• Business Ethics and Sustainability