APAC Content Strategist

<ul><li>Supported the head of marketing and communications, APAC, across several key initiatives driven in the region, and support the Singapore business on marketing communications requirements.</li><li>Developed, implemented, and managed internal communications programs including a new regional intranet.</li><li>Created new communication and marketing programs in line with new organizational structure to drive business with distribution partners, brokers, agencies, and D2C.</li><li>Strategized, advised, and drove new regional initiatives on owned channels, including corporate social media platforms.</li><li>Ensured brand alignment and message consistency across communications with internal and external stakeholders and campaigns.&nbsp;</li></ul>

APAC Senior Marketing & Communications Manager

<ul><li>Joined as the first regional content manager in Western Union Digital as part of a global regionalization initiative that supports business transformation and digitalization. </li><li>Developed, established, and oversaw cross-functional regional product content strategy. This covers content for FE, web, and emails in accordance to business strategy and product expansion/optimization and delivery roadmap.</li><li>Managed APAC digital content and ensuring alignment with XFN teams, including global communications and content, partnership, GTM, brand, UI/UX, ASEO, marketing, product, engineering, legal and compliance, etc. </li><li>Co-led APAC blog content strategy with GTM team.</li><li>Led site migration/optimization programs with engineering and country teams.&nbsp;</li><li>Successfully built and led the first regional content team in Western Union, with record-proven workflows and processes that work within complicated XFN, agile teams. </li><li>Established various content and XFN processes and programs for expansion, migration, and optimization across APAC and scaled globally. </li><li>Achieved a successful product delivery and optimization of over 20 digital products in AU, NZ, HK, JP, KR, TH, MY, SG, Oceania, etc.&nbsp;</li></ul>

APAC Digital Content Strategy Manager & Team Lead

<p>Exness is an international, award-winning retail forex broker regulated by CySec and FCA, with offices in Cyprus, Malaysia, and London.&nbsp;</p><ul><li>Brought onboard to spearhead content strategy and management as well as all marketing communications. This spans from cross-channel marketing content development and copywriting to content A/B testing practices and taxonomy creation.</li><li>Managed all external and crisis communications strategy and content from start to end, including writing and development of press releases, emails, and website notices.&nbsp;&nbsp;</li><li>Oversaw social media content and briefing agency and editing and proofreading according to company’s guidelines.</li><li>Acted as key content manager in company’s branding exercise. Working closely with brand manager in the development of brand’s tone, voice, and style for both internal and external communications.&nbsp;</li><li>Established content taxonomy structure, company writing style guide, and brand style guide.</li><li>Served as editor and key content specialist in forex trading eBooks and its cross-channel marketing assets.</li><li>Managed and led all regional copywriters/content editors (MY, IN, ID, BN, TH, CN, MEA) to establish content development workflow as well as translation/localization procedures within first the three months of employment.</li><li>Led market research of the company’s industry-breaking Unlimited Leverage service. Worked as overall art director and copywriter of Unlimited Leverage launch campaign.</li><li>Functioned as lead crisis communications personnel in company’s DDoS crisis in March 2016.</li><li>Served as art director and copywriter/content manager of key partnership, brand, and product campaigns including DreamBig, a Red Bull Racing partnership campaign; FX1 Grand Prix, a Formula One themed global forex trading contest; WWF CSR communications; OneExness, a year-end branding campaign; LotBack Bonus, a new bonus product; Tri-Nations Challenge, a regional trading contest campaign; and more.</li><li>Established the company’s leads nurturing email marketing program and workflow, including content strategy and development.&nbsp;</li></ul>

Global Content Editor

UX writing and building of content strategy for SG site as well as for the rest of the APAC region.

International Money Transfers from Singapore | Western Union

Grace Ng

Wellness piece published in lifestyle magazine.

EQ_PUB201403_WELLNESS_Nuts.pdf

Art directed and created a content strategy for DreamBig, a Red Bull Racing partnership campaign.

DreamBig With Exness and Red Bull Racing – Igor Rudi

Edited and co-wrote forex e-book with our outside trader/analyst. Produced as part of a lead generation campaign which I led.

Ebook: 10 ways to improve your trading strategy

Home and design piece published in lifestyle magazine.

Think Modular

Travel piece featuring Doubletree Hilton's property in Bangkok.

Doubling your trip's worth in Bangkok

Speak of getaways and the usual suspects such as Koh Samui and Bali will pop up. This summer, do away with those cliche destinations and jump right into the well-balanced world of idyllic beaches and

Malapascua Island - The home away from home | Exquisite

Choosing your next bread

Whats on Sentosa - Facebook Shout Out - R4.jpg

Online travel publication which I built with the founder of the company.

TripZilla Magazine

EQ_PUB201401_WELLNESS_EyesCataract.pdf

English (British)

Grace Ng is a digital professional with 12 years of experience in brand communications and content strategy across various industries, including financial services, government sector, oil and gas, commodities, and travel. She was APAC Digital Content Strategy Manager at Western Union, where she developed and established a cross-functional regional product content strategy. At AIG, she worked as APAC Senior Marketing and Communications Manager responsible for implementing and managing new communication and marketing programs, as well as strategizing and driving regional initiatives on owned channels.

Grace Ng

Employment Highlights

Education Highlights

Portfolio

International Money Transfers from Singapore | Western Union

EQ_PUB201403_WELLNESS_Nuts.pdf

DreamBig With Exness and Red Bull Racing – Igor Rudi

Ebook: 10 ways to improve your trading strategy

Think Modular

Doubling your trip's worth in Bangkok

International Money Transfers from Singapore | Western Union

EQ_PUB201403_WELLNESS_Nuts.pdf

DreamBig With Exness and Red Bull Racing – Igor Rudi

Ebook: 10 ways to improve your trading strategy

Think Modular

Doubling your trip's worth in Bangkok