Grace Ng

• Supported the head of marketing and communications, APAC, across several key initiatives driven in the region, and support the Singapore business on marketing communications requirements.
• Developed, implemented, and managed internal communications programs including a new regional intranet.
• Created new communication and marketing programs in line with new organizational structure to drive business with distribution partners, brokers, agencies, and D2C.
• Strategized, advised, and drove new regional initiatives on owned channels, including corporate social media platforms.
• Ensured brand alignment and message consistency across communications with internal and external stakeholders and campaigns. 

• Joined as the first regional content manager in Western Union Digital as part of a global regionalization initiative that supports business transformation and digitalization.
• Developed, established, and oversaw cross-functional regional product content strategy. This covers content for FE, web, and emails in accordance to business strategy and product expansion/optimization and delivery roadmap.
• Managed APAC digital content and ensuring alignment with XFN teams, including global communications and content, partnership, GTM, brand, UI/UX, ASEO, marketing, product, engineering, legal and compliance, etc.
• Co-led APAC blog content strategy with GTM team.
• Led site migration/optimization programs with engineering and country teams. 
• Successfully built and led the first regional content team in Western Union, with record-proven workflows and processes that work within complicated XFN, agile teams.
• Established various content and XFN processes and programs for expansion, migration, and optimization across APAC and scaled globally.
• Achieved a successful product delivery and optimization of over 20 digital products in AU, NZ, HK, JP, KR, TH, MY, SG, Oceania, etc. 

Exness is an international, award-winning retail forex broker regulated by CySec and FCA, with offices in Cyprus, Malaysia, and London. 

• Brought onboard to spearhead content strategy and management as well as all marketing communications. This spans from cross-channel marketing content development and copywriting to content A/B testing practices and taxonomy creation.
• Managed all external and crisis communications strategy and content from start to end, including writing and development of press releases, emails, and website notices.  
• Oversaw social media content and briefing agency and editing and proofreading according to company’s guidelines.
• Acted as key content manager in company’s branding exercise. Working closely with brand manager in the development of brand’s tone, voice, and style for both internal and external communications. 
• Established content taxonomy structure, company writing style guide, and brand style guide.
• Served as editor and key content specialist in forex trading eBooks and its cross-channel marketing assets.
• Managed and led all regional copywriters/content editors (MY, IN, ID, BN, TH, CN, MEA) to establish content development workflow as well as translation/localization procedures within first the three months of employment.
• Led market research of the company’s industry-breaking Unlimited Leverage service. Worked as overall art director and copywriter of Unlimited Leverage launch campaign.
• Functioned as lead crisis communications personnel in company’s DDoS crisis in March 2016.
• Served as art director and copywriter/content manager of key partnership, brand, and product campaigns including DreamBig, a Red Bull Racing partnership campaign; FX1 Grand Prix, a Formula One themed global forex trading contest; WWF CSR communications; OneExness, a year-end branding campaign; LotBack Bonus, a new bonus product; Tri-Nations Challenge, a regional trading contest campaign; and more.
• Established the company’s leads nurturing email marketing program and workflow, including content strategy and development.