Damian Robinson
Content Strategist

Damian Robinson

Former digital content specialist at Lenovo.
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About

Damian is a certified digital marketing professional, as recognized by the Digital Marketing Institute. A copywriter, content marketer, and digital strategist, he has over 15 years of experience in the worlds of advertising and digital marketing. For the past 7 years, he has created engaging, effective promotional campaigns, landing pages, and online content for Lenovo. Prior to this, he worked for the likes of BWA, Saatchi & Saatchi, and Ogilvy & Mather on key accounts, including Adidas, AIA, IBM, Lexus, Singapore Airlines, and Standard Chartered. He's also a life-long Liverpool fan.

Employment

4 roles
Oct 2020 - Present 5 years 7 months
Content Marketer, Strategist, & Copywriter
Independent
  • Creating engaging, customer-focused marketing content, including blog posts, articles, and newsletters.
  • Liaising with marketing teams on SEO, social media, and other commercial initiatives to build partnerships and achieve sales growth.
Sep 2013 - Sep 2020 7 years
Digital Content Specialist
Lenovo
  • Created campaigns, landing pages, and product content for lenovo.com for customers to make more informed purchase decisions. 
  • Collaborated with global teams to ensure consistent messaging and promote industry best practices.
  • Helped to attract 30% more visitors to the Lenovo online store and an extra 19.1 million product page views (FY19/20, YoY).
  • Revamped the About Lenovo page, boosting page views from 132,000 in FY18/19 to 2.8 million in FY19/20.
Jun 2010 - Aug 2013 3 years 2 months
Senior Copywriter
RedWorks/Ogilvy & Mather
  • Executed responsive IBM worldwide demand generation campaigns, while collaborating with the New York team to ensure everything was delivered on time and within budget.
  • Produced IBM worldwide demand generation campaigns, covering a smarter planet, smarter cities, and smarter consumers. 
  • Crafted B2B emails and other marketing collaterals for IBM’s Smarter Planet and Smarter City campaigns, helping to generate US$3 billion and double-digit growth in 2010 alone.
Jan 2006 - Jul 2009 3 years 6 months
Copywriter
TBWA
  • Worked as a copywriter on a number of key accounts, including Standard Chartered, AIA, and Singapore Airlines, raising brand awareness through various media, including newspaper, radio, and in-store, -branch, and -flight materials.
  • Encouraged Singaporeans to run 42.195km and helped to create the menu for the world’s first-ever A380 flight.

Education

Apr 2002 - Mar 2003 11 months
High Diploma, Informations Systems
TMC Academy

Portfolio

16 items