Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Content Strategist
Damian Robinson
Former digital content specialist at Lenovo.
Damian is a certified digital marketing professional, as recognized by the Digital Marketing Institute. A copywriter, content marketer, and digital strategist, he has over 15 years of experience in the worlds of advertising and digital marketing. For the past 7 years, he has created engaging, effective promotional campaigns, landing pages, and online content for Lenovo. Prior to this, he worked for the likes of BWA, Saatchi & Saatchi, and Ogilvy & Mather on key accounts, including Adidas, AIA, IBM, Lexus, Singapore Airlines, and Standard Chartered. He's also a life-long Liverpool fan.
Damian is Available for Projects
Work with DamianEmployment Highlights
Content Marketer, Strategist, & Copywriter
Independent
October 2020 - Present (3 years 7 months)
Digital Content Specialist
Lenovo
September 2013 - September 2020 (7 years 1 month)
Senior Copywriter
RedWorks/Ogilvy & Mather
June 2010 - August 2013 (3 years 3 months)
Copywriter
TBWA
January 2006 - July 2009 (3 years 7 months)
Education Highlights
High Diploma, Informations Systems
TMC Academy
April 2002 - March 2003 (1 year)
Portfolio
In a Smarter City, Problems Are Shared — and Averted
Smarter Technology for a Smarter Planet
www.lenovo.com
Lenovo Official US Site | About the Company | Lenovo US
Legion Tower
ThinkPad X1
Smart Display
In a Smarter City, Problems Are Shared — and Averted
Smarter Technology for a Smarter Planet
www.lenovo.com
Lenovo Official US Site | About the Company | Lenovo US
Legion Tower
ThinkPad X1
Smart Display
Resume
Content Marketer, Strategist, & Copywriter
Independent
October 2020 - Present (3 years 7 months)
- Creating engaging, customer-focused marketing content, including blog posts, articles, and newsletters.
- Liaising with marketing teams on SEO, social media, and other commercial initiatives to build partnerships and achieve sales growth.
Digital Content Specialist
Lenovo
September 2013 - September 2020 (7 years 1 month)
- Created campaigns, landing pages, and product content for lenovo.com for customers to make more informed purchase decisions.
- Collaborated with global teams to ensure consistent messaging and promote industry best practices.
- Helped to attract 30% more visitors to the Lenovo online store and an extra 19.1 million product page views (FY19/20, YoY).
- Revamped the About Lenovo page, boosting page views from 132,000 in FY18/19 to 2.8 million in FY19/20.
Senior Copywriter
RedWorks/Ogilvy & Mather
June 2010 - August 2013 (3 years 3 months)
- Executed responsive IBM worldwide demand generation campaigns, while collaborating with the New York team to ensure everything was delivered on time and within budget.
- Produced IBM worldwide demand generation campaigns, covering a smarter planet, smarter cities, and smarter consumers.
- Crafted B2B emails and other marketing collaterals for IBM’s Smarter Planet and Smarter City campaigns, helping to generate US$3 billion and double-digit growth in 2010 alone.
Copywriter
TBWA
January 2006 - July 2009 (3 years 7 months)
- Worked as a copywriter on a number of key accounts, including Standard Chartered, AIA, and Singapore Airlines, raising brand awareness through various media, including newspaper, radio, and in-store, -branch, and -flight materials.
- Encouraged Singaporeans to run 42.195km and helped to create the menu for the world’s first-ever A380 flight.
Education
High Diploma, Informations Systems
TMC Academy
April 2002 - March 2003 (1 year)
Distinction