Meegan Waugh
Content Strategist

Meegan Waugh

Former digital content producer at La Trobe University, Melbourne.
Work with Meegan Work with a Content Strategist

About

Meegan Waugh is a professional copywriter and content specialist with experience working with a range of clients across industries, including education, government, fashion, retail, recruitment, and law. She has written and edited content for print publications, websites, social media, bids and tenders, and marketing collateral. Her past clients include Charles Sturt University, Department of Health and Human Services, and Swinburne University.

Employment

6 roles
Jan 2012 - Present 14 years 4 months
Copywriter & Content Specialist
Independent

 As a copywriter, Meegan has worked with a range of clients across industries, including education, government, fashion, retail, recruitment, and law. Her work involves writing and editing content for print publications, websites, social media, bids and tenders, and marketing collateral.


As a content specialist for Charles Sturt University:

  • Worked with CSU’s web team on a large intranet content refresh. Work involved reviewing complex content, eliminating outdated or irrelevant content, and rewriting in plain English.

As a content specialist for Department of Health and Human Services:

  • Worked with DHHS’ social media team to generate content for various channels across Facebook, Twitter, Instagram, and LinkedIn.
  • Supported the rollout of the 2019 influenza campaign.

As a content specialist for Swinburne University:

  • Worked with Swinburne’s marketing and recruitment team to rewrite 50 student profiles for the 2019 Swinburne 50 publication, adhering to tone of voice requirements. 
Jun 2018 - Jun 2019 1 year
Senior Advancement Communications Officer
University of Melbourne
  • Acted as the editor of Chiron magazine 2019.
  • Wrote speeches for senior faculty figures (including the Dean of the Faculty of Medicine, Dentistry and Health Sciences), preparing donor support brochures, cases for support, web copy, and alumni profiles.
  • Developed compelling cases for support and proposals which contributed to over $6 million in philanthropic investment for a range of research projects. 
  • Managed the Faculty of Medicine, Dentistry and Health Sciences Advancement website, coordinated EDM communications, and prepared social media posts.
  • Prepared clear and persuasive donor proposals in plain English, based on complex health projects.
  • Worked with a range of senior stakeholders and academics across the university. 
  • Supervised and directed the work of the communications and events officer.
Apr 2018 - Jun 2018 2 months
Digital Content Specialist
Telstra
  • Supported a large refresh of the human resources staff information database to comply with style guide and provide clear, easy-to-follow user instructions.
  • Provided internal communications support to various teams within human resources, including developing intranet sites and supporting change management campaigns.
Nov 2015 - Apr 2018 2 years 5 months
Digital Content Producer
La Trobe University
  • Wrote content for the La Trobe websites, home page, blogs, social media channels, eDM, and print publications. Edited content produced by other teams in the university to make sure editorial guidelines are adhered to. 
  • Acted as project manager for major projects including the Undergraduate Guide, International Prospectus, and eDM nurture campaigns.
  • Supervised a pool of freelancers and contractors, allocating work within the content marketing team and and supervising content team members.
  • Planned, executed, and measured digital campaigns, including eDM nurture programs, student offer-to-census campaigns, and cold lead activation campaigns.
  • Managed weekly changeover of homepage content, reviewing and updating website content, updating course information and building new pages.
  • Developed and managed relationships with internal stakeholders including colleges, student recruitment teams, design team and other departments, and external stakeholders including agencies.
  • Worked within the brand guidelines and editorial style guide to ensure content is consistent with the University’s mission to ‘be the difference’.
  • Worked as part of a small sub-team tasked with refreshing the project management process within the content marketing team. Ran post-project reviews to constantly improve the team’s approach to projects and prevent issues from being repeated.
  • Led an analytics project evaluating the performance of La Trobe’s social media channels, website home page and blogs; gathering data, analyzing, and making recommendations. Worked with the content marketing manager to develop a framework for the ongoing regular evaluation of content.
  • Acted as the main point of contact for La Trobe’s digital agency and worked closely with them to optimize organic rankings and improve web content.
Jun 2017 - Feb 2018 8 months
Copywriter
Swinburne University of Technology
  • Drafted eDM content for student communications campaigns in accordance with editorial style guidelines, preparing nurture content including blog articles.
  • Provided editorial support to other team members and proofreading communications before sending.
  • Reviewed and edited psychology articles for consumption by a non-scientific audience.
Jun 2015 - Nov 2015 5 months
Communications Officer
Monash University - Melbourne Centre for Nanofabrication
  • Wrote content for the MCN website, quarterly newsletter and event programs.
  • Oversaw general communications, including managing the MCN website, coordinating EDM communications, and implementing social media strategy.
  • Translated complex information using highly scientific briefs to create engaging case studies for consumption by a non-scientific audience, both on the MCN website and in the ANFF 2015 Case Book.
  • Managed and authored the ANFF 2015 Case Book project, a compilation of case studies highlighting the groundbreaking research that took place at ANFF nodes across the country during 2015.
  • Developed and managed relationships with internal stakeholders including process engineers, managing director and admin staff; external stakeholders including facility users, students, MCN Collaboration Committee and funding bodies; and suppliers such as graphic designers, web developers, merchandise companies and event venues.
  • Worked with funding bodies and MCN managing director to implement brand guidelines and ensure MCN funding bodies and affiliated organizations receive the correct brand acknowledgements.

Education

Feb 2007 - Nov 2012 5 years 9 months
Bachelor of Fine Arts, Creative & Professional Writing
Queensland University of Technology

Portfolio

2 items