Ryan Boots

• Managed enterprise-level search engine optimization efforts.
• Provided SEO audits to individual product lines gauging quality of current organic optimization and inbound traffic, along with recommendations for improvement.
• Provided ongoing SEO training to internal writing team and public relations staff.
• Configured and monitored SEMrush for rank tracking, keyword research, and competitive research.
• Created dashboards in Google Data Studio to pull in and visualize data from SEMrush, Google Analytics, and Google Search Console for individual product lines.
• Managed Google Ads and Bing Ads campaigns for a range of product lines.
• Worked with internal IT team to address technical SEO issues.
• Assisted heavily with the launch of redesigned corporate site, which saw a lift of 25% or more in monthly organic search traffic.

• Provided strategic business and digital marketing analysis to technology teams on specific business challenges faced by clients in a range of industries, including consumer packaged goods, finance, and insurance.
• Developed strategy framework for mobile initiatives.
• Coordinated vertical input and refined presentations in support of strategic initiatives.
• Took internal-facing role in Focus Account Program within Transforming Client Relationships (aligned to insurance vertical).
• Provided a range of efforts in support of strategic initiatives, including research, analysis, and internal networking.
• Supported 2015 account planning efforts, coordinated training sessions for account teams, and helped accounts prepare for monthly cadence meetings with executive sponsors.

On-Target! is a full-service digital marketing agency based in Houston, TX that specializes in helping residential and commercial real estate, manufacturing, B2B, B2C, and energy-related companies.

• Managed AdWords campaigns for a roster of B2B and B2C clients. Total spend among all clients in excess of $50,000 (individual accounts ranged from $5,000 to $30,000).
• Handled multivariate testing of landing pages and ongoing testing of ad copy.
• Achieved 10% increase in click-through rates, CPC reduction by 30% or more, and 40% improvement in conversion rates.

MasterWorks is an HP authorized distributor.

• Managed all digital marketing activities, including SEO, PPC, social media, and third-party web channel sales.
• Worked on the company’s online brand development, including pricing and P&L management.
• Managed development of company’s first e-commerce site and developed strategy for new channel marketing initiative.
• Led digital marketing team, including two assistants and equipment testing specialist, in major initiative to drive sales on Amazon and Newegg. Generated combined sales in excess of $30,000 monthly.
• Helped new e-commerce site achieve 300% increase in organic traffic within six months of site launch.