<ul><li>Worked with clients in B2B and B2C verticals. </li><li>Provided services including search engine optimization, PPC management, social media consulting, content development, and marketing automation.</li></ul>

Digital Strategist

<ul><li>Managed enterprise-level search engine optimization efforts.</li><li>Provided SEO audits to individual product lines gauging quality of current organic optimization and inbound traffic, along with recommendations for improvement.</li><li>Provided ongoing SEO training to internal writing team and public relations staff.</li><li>Configured and monitored SEMrush for rank tracking, keyword research, and competitive research.</li><li>Created dashboards in Google Data Studio to pull in and visualize data from SEMrush, Google Analytics, and Google Search Console for individual product lines.</li><li>Managed Google Ads and Bing Ads campaigns for a range of product lines.</li><li>Worked with internal IT team to address technical SEO issues.</li><li>Assisted heavily with the launch of redesigned corporate site, which saw a lift of 25% or more in monthly organic search traffic.</li></ul>

SEO Specialist

<ul><li>Provided strategic business and digital marketing analysis to technology teams on specific business challenges faced by clients in a range of industries, including consumer packaged goods, finance, and insurance. </li><li>Developed strategy framework for mobile initiatives.</li><li>Coordinated vertical input and refined presentations in support of strategic initiatives.</li><li>Took internal-facing role in Focus Account Program within Transforming Client Relationships (aligned to insurance vertical). </li><li>Provided a range of efforts in support of strategic initiatives, including research, analysis, and internal networking. </li><li>Supported 2015 account planning efforts, coordinated training sessions for account teams, and helped accounts prepare for monthly cadence meetings with executive sponsors.</li></ul>

Digital Strategist & Management Consultant

<p>On-Target! is a full-service digital marketing agency based in Houston, TX that specializes in helping residential and commercial real estate, manufacturing, B2B, B2C, and energy-related companies.</p><ul><li>Managed AdWords campaigns for a roster of B2B and B2C clients. Total spend among all clients in excess of $50,000 (individual accounts ranged from $5,000 to $30,000).</li><li>Handled multivariate testing of landing pages and ongoing testing of ad copy. </li><li>Achieved 10% increase in click-through rates, CPC reduction by 30% or more, and 40% improvement in conversion rates.</li></ul>

Digital Advertising Strategist

<p>MasterWorks is an HP authorized distributor.</p><ul><li>Managed all digital marketing activities, including SEO, PPC, social media, and third-party web channel sales. </li><li>Worked on the company’s online brand development, including pricing and P&amp;L management. </li><li>Managed development of company’s first e-commerce site and developed strategy for new channel marketing initiative.</li><li>Led digital marketing team, including two assistants and equipment testing specialist, in major initiative to drive sales on Amazon and Newegg. Generated combined sales in excess of $30,000 monthly. </li><li>Helped new e-commerce site achieve 300% increase in organic traffic within six months of site launch.</li></ul>

Internet Marketing Manager

Ryan Boots

English (British)

Ryan Boots is a digital strategist with over a decade of experience working for a range of B2B and B2C clients. His expertise includes search engine optimization, PPC management, social media consulting, content development, and marketing automation setup and management. At Cognizant, he helped develop marketing strategies for B2B portal redevelopment, researched cloud-based and self-hosted social media platforms, and performed digital marketing audits for companies in the financial sector. Ryan also worked as a digital marketing specialist at Schlumberger.

Ryan Boots

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