Landon Meyer

• Provided marketing automation strategy, execution, and consultation for multiple clients utilizing Marketo and Salesforce.
• Developed automation workflows and data models to integrate Marketo with other data sources and systems utilizing APIs and various plugins.
• Tracked campaigns, prepared analysis reports, and created campaign, content, and workflow recommendations.
• Clients: Joyent, NGINX, ZeroStack, and ZOZI (now known as Peek).

Wisetail is a social and collaborative learning management system (LMS) focused on powering great places to work through learning and development (L&D).

• Managed a team in production, execution, and analysis of demand generation and customer retention efforts through webinars, in-person events, emails, and other initiatives. Results included 142% growth in sales pipeline and 102% annual recurring revenue to over the previous year through omnichannel marketing campaigns.
• Collaborated with client experience and development teams to understand client needs and implement marketing resources/communications. Results included a 40% increase in Wisetail user adoption and vitality over the previous year.
• Created a refreshed lifecycle model in conjunction with lead scoring. Results included an increase in the marketing-qualified lead (MQL) to pipeline ratio by 20%. 
• Developed organizations brand. Continuously refining website and SEO efforts through WordPress. 

Elixiter serves B2B marketing managers who seek high impact project management, administrative, and campaign services for the revenue-generating Marketo platform. It was acquired by Perficient Digital in October 2018.

• Provided consultation and expertise for various Fortune 500 companies using the Marketo platform in conjunction with Salesforce.
• Implemented marketing automation best-practices, including advanced nurture streams, data cleanup campaigns, and A/B testing. 
• Converted Adobe Creative files into landing page and email templates, with the knowledge of HTML, CSS, and JavaScript.
• Oversaw project completion from the end-to end, delegating tasks, and setting timelines.

• Supported Oracle’s sales and field marketing teams across North America.
• Executed online marketing campaigns across multiple geographies using Eloqua marketing automation, Certain event management software, and Siebel CRM.