<ul><li>Provided marketing automation strategy, execution, and consultation for multiple clients utilizing Marketo and Salesforce. </li><li>Developed automation workflows and data models to integrate Marketo with other data sources and systems utilizing APIs and various plugins. </li><li>Tracked campaigns, prepared analysis reports, and created campaign, content, and workflow recommendations. </li><li>Clients: Joyent, NGINX, ZeroStack, and ZOZI (now known as Peek).</li></ul>

Marketing Automation Consultant

<p>Wisetail is a social and collaborative learning management system (LMS) focused on powering great places to work through learning and development (L&amp;D).</p><ul><li>Managed a team in production, execution, and analysis of demand generation and customer retention efforts through webinars, in-person events, emails, and other initiatives. Results included 142% growth in sales pipeline and 102% annual recurring revenue to over the previous year through omnichannel marketing campaigns.</li><li>Collaborated with client experience and development teams to understand client needs and implement marketing resources/communications. Results included a 40% increase in Wisetail user adoption and vitality over the previous year.</li><li>Created a refreshed lifecycle model in conjunction with lead scoring. Results included an increase in the marketing-qualified lead (MQL) to pipeline ratio by 20%.&nbsp;</li><li>Developed organizations brand. Continuously refining website and SEO efforts through WordPress.&nbsp;</li></ul>

Marketing Manager & Marketing Automation Architect

<p>Elixiter serves B2B marketing managers who seek high impact project management, administrative, and campaign services for the revenue-generating Marketo platform. It was acquired by Perficient Digital in October 2018.</p><ul><li>Provided consultation and expertise for various Fortune 500 companies using the Marketo platform in conjunction with Salesforce.</li><li>Implemented marketing automation best-practices, including advanced nurture streams, data cleanup campaigns, and A/B testing.&nbsp;</li><li>Converted Adobe Creative files into landing page and email templates, with the knowledge of HTML, CSS, and JavaScript.</li><li>Oversaw project completion from the end-to end, delegating tasks, and setting timelines.</li></ul>

Marketo Consultant

<ul><li>Supported Oracle’s sales and field marketing teams across North America.</li><li>Executed online marketing campaigns across multiple geographies using Eloqua marketing automation, Certain event management software, and Siebel CRM.</li></ul>

Marketing Analyst

Landon Meyer

Background

English (British)

Landon Meyer is a marketing automation expert and email specialist with expertise in Marketo and Salesforce integration. He previously worked as a Marketo consultant for Elixiter, where he created and executed marketing automation strategy for various Fortune 500 companies, utilizing the Marketo platform in conjunction with Salesforce. His marketing automation experience also includes Hubspot and Eloqua, having worked in various marketing and automation roles for Oracle, Egnyte, and Wisetail.

Landon Meyer

Employment Highlights

Education Highlights

Portfolio

Landon Meyer

Background

Landon Meyer

Background