Landon Meyer
Marketo Expert

Landon Meyer

Marketing automation & email specialist previously from Oracle.
Work with Landon Work with a Marketo Expert

About

Landon Meyer is a marketing automation expert and email specialist with expertise in Marketo and Salesforce integration. He previously worked as a Marketo consultant for Elixiter, where he created and executed marketing automation strategy for various Fortune 500 companies, utilizing the Marketo platform in conjunction with Salesforce. His marketing automation experience also includes Hubspot and Eloqua, having worked in various marketing and automation roles for Oracle, Egnyte, and Wisetail.

Employment

4 roles
Jun 2017 - Present 8 years 11 months
Marketing Automation Consultant
Independent
  • Provided marketing automation strategy, execution, and consultation for multiple clients utilizing Marketo and Salesforce.
  • Developed automation workflows and data models to integrate Marketo with other data sources and systems utilizing APIs and various plugins.
  • Tracked campaigns, prepared analysis reports, and created campaign, content, and workflow recommendations.
  • Clients: Joyent, NGINX, ZeroStack, and ZOZI (now known as Peek).
Nov 2017 - Jan 2020 2 years 2 months
Marketing Manager & Marketing Automation Architect
Wisetail

Wisetail is a social and collaborative learning management system (LMS) focused on powering great places to work through learning and development (L&D).

  • Managed a team in production, execution, and analysis of demand generation and customer retention efforts through webinars, in-person events, emails, and other initiatives. Results included 142% growth in sales pipeline and 102% annual recurring revenue to over the previous year through omnichannel marketing campaigns.
  • Collaborated with client experience and development teams to understand client needs and implement marketing resources/communications. Results included a 40% increase in Wisetail user adoption and vitality over the previous year.
  • Created a refreshed lifecycle model in conjunction with lead scoring. Results included an increase in the marketing-qualified lead (MQL) to pipeline ratio by 20%. 
  • Developed organizations brand. Continuously refining website and SEO efforts through WordPress. 
Oct 2015 - May 2017 1 year 7 months
Marketo Consultant
Elixiter

Elixiter serves B2B marketing managers who seek high impact project management, administrative, and campaign services for the revenue-generating Marketo platform. It was acquired by Perficient Digital in October 2018.

  • Provided consultation and expertise for various Fortune 500 companies using the Marketo platform in conjunction with Salesforce.
  • Implemented marketing automation best-practices, including advanced nurture streams, data cleanup campaigns, and A/B testing. 
  • Converted Adobe Creative files into landing page and email templates, with the knowledge of HTML, CSS, and JavaScript.
  • Oversaw project completion from the end-to end, delegating tasks, and setting timelines.
Jul 2015 - Oct 2015 3 months
Marketing Analyst
Oracle
  • Supported Oracle’s sales and field marketing teams across North America.
  • Executed online marketing campaigns across multiple geographies using Eloqua marketing automation, Certain event management software, and Siebel CRM.

Education

Aug 2009 - May 2014 4 years 9 months
Bachelor of Science, Marketing
Montana State University

Portfolio

2 items