Emphasis: Marketing and Communications.

<ul><li>Managed email marketing campaigns, website copywriting, e-books, guest blogs and social media channels across multiple platforms for entrepreneurs, small businesses, and startups all around the globe.</li><li>Defined clients' marketing needs and created a customized strategy for delivering content that ranks (and drives quality traffic). This includes SEO technical audits, keyword optimization insights, SEO content production, social media management, and minor web dev projects.</li><li>Clients: Fashion Nova, AutoAnything, and Organifi.</li></ul>

SEO Content Strategist

Neil Patel focuses on creating innovative, adaptive and data-driven digital marketing plans.&nbsp;It has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world.&nbsp;<ul><li>Managed SEO strategy for up to ten clients (over $1 million in annual business).</li><li>Led content planning and consulting for clients sites with over 1 million monthly visitors.</li><li>Executed competitor analyses, content calendar, and keyword research.</li><li>Hired, trained, and managed a team of three in-house direct reports and up to seven remote writers.</li><li>Created internship program and established a relationship with a nearby university.</li></ul>

Senior Content Marketing Manager

Siege Media is a content marketing agency specializing in SEO, helping great brands scale with SEO-focused content marketing.<ul><li>Researched, pitched, and wrote SEO-driven blog content, garnering page 1 rankings.</li><li>Organized and managed in-house photo shoots for lifestyle brands.</li><li>Created original infographics and collaborated with influencers to publish them.</li><li>Conducted manual backlinks outreach, with a monthly goal of at least 20 organic backlinks.</li></ul>

Content Marketing Specialist

The Future CMO Club is an exclusive membership and development organization for experienced marketers.&nbsp;<ul><li>Managed new website project, maintaining 10,000 monthly visitors on existing membership site.</li><li>Planned, researched, and wrote articles for C-suite professionals from top global brands.</li><li>Hired and managed a team of remote copywriters, creating calendars and deadlines.</li><li>Collaborated with the web development, social media, email marketing, and lead nurturing teams to create a seamless customer experiences driven by metrics and A/B testing.</li></ul>

Content Strategy & Development Manager

<ul><li>Helped clients articulate their brand value and set themselves apart via website branding, content planning, copywriting, social media management, PR tactics, and consulting.</li><li>Wrote ebooks, sales funnels, press releases, blog posts, marketing plans, and sales scripts.</li><li>Managed social media platforms via Hootsuite, using analytics to guide planning.</li><li>Ghostwrote articles for executives of top brands like Pepsi, The Home Depot, and Princess Cruises.</li></ul>

Writer & Social Media Manager

Created an ebook product guide for a client in the wellness industry. Wrote the content, provided formatting instructions, and included SEO best practices.

A Complete Guide to Glowing Skin

Averi Melcher

Developed the landing page and website copy for a client in the orthodontic industry. Worked off of a sitemap, client brief, and wireframes. Title tags, meta descriptions, CTAs, buttons, formatting instructions, and SEO best practices are included in this website project.

BeClear Orthodontics

Created the category page for a website in the auto parts industry. Wrote on-page SEO content such as product descriptions and product category pages.

AutoAnything

Worked with brands in the travel and outdoor sports industries to promote adventure travel and inspire people to get outside. Offerings include sponsored blogs, stories, photography, and Instagram posts.

Instagram & Photography

Produced an SEO blog for the fitness industry. Keyword research was done for the client and currently ranking #1 for "collagen protein vs whey", while also employing interlinking to boost rankings for product pages.

Collagen Protein vs. Whey Protein: Which is Better?

Wrote a regional/country guide for a tour operator that offers guided treks around the world. The goal is to provide all the information someone needs to prepare for a safe, enjoyable trip.

Online Guide: Travel Industry

English (American)

Averi Melcher is a writer and content strategist with experience providing content for companies such as Fashion Nova, AutoAnything, and Organifi. She has worked as a senior content marketing manager at Neil Patel Digital, managing SEO strategy and leading content planning and consulting for various clients. As a writer, she has ghostwritten articles for executives of top brands like Pepsi, The Home Depot, and Princess Cruises. Her work has appeared on ABC, Amazon, KETV Newswatch 7, San Diego Reader, The Grind TV, UrbDezine, San Diego Free Press, Inner Picture Stories (International), Outsite (International), and La Paz Collective (International).

Averi Melcher

Employment Highlights

Education Highlights

Portfolio

A Complete Guide to Glowing Skin

BeClear Orthodontics

AutoAnything

Instagram & Photography

Collagen Protein vs. Whey Protein: Which is Better?

Online Guide: Travel Industry

A Complete Guide to Glowing Skin

BeClear Orthodontics

AutoAnything

Instagram & Photography

Collagen Protein vs. Whey Protein: Which is Better?

Online Guide: Travel Industry