Averi Melcher

Content Strategist

Averi Melcher

Former content marketing manager at Neil Patel Digital.

Averi Melcher is a writer and content strategist with experience providing content for companies such as Fashion Nova, AutoAnything, and Organifi. She has worked as a senior content marketing manager at Neil Patel Digital, managing SEO strategy and leading content planning and consulting for various clients. As a writer, she has ghostwritten articles for executives of top brands like Pepsi, The Home Depot, and Princess Cruises. Her work has appeared on ABC, Amazon, KETV Newswatch 7, San Diego Reader, The Grind TV, UrbDezine, San Diego Free Press, Inner Picture Stories (International), Outsite (International), and La Paz Collective (International).

Content StrategyContent WritingSEO CopywritingCopywritingSEO ContentSEO StrategySEO Keyword ResearchContent PlanningOn-Page OptimizationProduct DescriptionsBlog WritingContent CalendarSEO BacklinkingContent MarketingContent CreationSocial Media Content CreationContent ResearchSocial Media ManagementBrandingWeb Development

Averi isAvailablefor Projects

Work with Averi

Employment Highlights

SEO Content Strategist

Independent

January 2015 - Present (11 years 3 months)

Senior Content Marketing Manager

Neil Patel Digital

December 2017 - April 2019 (1 year 4 months)

Content Marketing Specialist

Siege Media

August 2017 - December 2017 (4 months)

Content Strategy & Development Manager

The CMO Club & The Future CMO Club

June 2016 - August 2017 (1 year 2 months)

Writer & Social Media Manager

Independent

August 2012 - July 2015 (2 years 11 months)

Education Highlights

Bachelor of Arts, French

University of Nebraska-Lincoln

January 2010 - December 2014 (4 years 11 months)

Bachelor of Science, Textiles, Merchandising & Fashion Design

University of Nebraska-Lincoln

January 2010 - December 2014 (4 years 11 months)

Portfolio

Resume

SEO Content Strategist

Independent

January 2015 - Present (11 years 3 months)

  • Managed email marketing campaigns, website copywriting, e-books, guest blogs and social media channels across multiple platforms for entrepreneurs, small businesses, and startups all around the globe.
  • Defined clients' marketing needs and created a customized strategy for delivering content that ranks (and drives quality traffic). This includes SEO technical audits, keyword optimization insights, SEO content production, social media management, and minor web dev projects.
  • Clients: Fashion Nova, AutoAnything, and Organifi.

Senior Content Marketing Manager

Neil Patel Digital

December 2017 - April 2019 (1 year 4 months)

Neil Patel focuses on creating innovative, adaptive and data-driven digital marketing plans. It has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. 

  • Managed SEO strategy for up to ten clients (over $1 million in annual business).
  • Led content planning and consulting for clients sites with over 1 million monthly visitors.
  • Executed competitor analyses, content calendar, and keyword research.
  • Hired, trained, and managed a team of three in-house direct reports and up to seven remote writers.
  • Created internship program and established a relationship with a nearby university.

Content Marketing Specialist

Siege Media

August 2017 - December 2017 (4 months)

Siege Media is a content marketing agency specializing in SEO, helping great brands scale with SEO-focused content marketing.

  • Researched, pitched, and wrote SEO-driven blog content, garnering page 1 rankings.
  • Organized and managed in-house photo shoots for lifestyle brands.
  • Created original infographics and collaborated with influencers to publish them.
  • Conducted manual backlinks outreach, with a monthly goal of at least 20 organic backlinks.

Content Strategy & Development Manager

The CMO Club & The Future CMO Club

June 2016 - August 2017 (1 year 2 months)

The Future CMO Club is an exclusive membership and development organization for experienced marketers. 

  • Managed new website project, maintaining 10,000 monthly visitors on existing membership site.
  • Planned, researched, and wrote articles for C-suite professionals from top global brands.
  • Hired and managed a team of remote copywriters, creating calendars and deadlines.
  • Collaborated with the web development, social media, email marketing, and lead nurturing teams to create a seamless customer experiences driven by metrics and A/B testing.

Writer & Social Media Manager

Independent

August 2012 - July 2015 (2 years 11 months)

  • Helped clients articulate their brand value and set themselves apart via website branding, content planning, copywriting, social media management, PR tactics, and consulting.
  • Wrote ebooks, sales funnels, press releases, blog posts, marketing plans, and sales scripts.
  • Managed social media platforms via Hootsuite, using analytics to guide planning.
  • Ghostwrote articles for executives of top brands like Pepsi, The Home Depot, and Princess Cruises.

Education

Bachelor of Arts, French

University of Nebraska-Lincoln

January 2010 - December 2014 (4 years 11 months)

Bachelor of Science, Textiles, Merchandising & Fashion Design

University of Nebraska-Lincoln

January 2010 - December 2014 (4 years 11 months)

Emphasis: Marketing and Communications.