Averi Melcher
Content Strategist

Averi Melcher

Former content marketing manager at Neil Patel Digital.
Work with Averi Work with a Content Strategist

About

Averi Melcher is a writer and content strategist with experience providing content for companies such as Fashion Nova, AutoAnything, and Organifi. She has worked as a senior content marketing manager at Neil Patel Digital, managing SEO strategy and leading content planning and consulting for various clients. As a writer, she has ghostwritten articles for executives of top brands like Pepsi, The Home Depot, and Princess Cruises. Her work has appeared on ABC, Amazon, KETV Newswatch 7, San Diego Reader, The Grind TV, UrbDezine, San Diego Free Press, Inner Picture Stories (International), Outsite (International), and La Paz Collective (International).

Employment

5 roles
Jan 2015 - Present 11 years 4 months
SEO Content Strategist
Independent
  • Managed email marketing campaigns, website copywriting, e-books, guest blogs and social media channels across multiple platforms for entrepreneurs, small businesses, and startups all around the globe.
  • Defined clients' marketing needs and created a customized strategy for delivering content that ranks (and drives quality traffic). This includes SEO technical audits, keyword optimization insights, SEO content production, social media management, and minor web dev projects.
  • Clients: Fashion Nova, AutoAnything, and Organifi.
Dec 2017 - Apr 2019 1 year 4 months
Senior Content Marketing Manager
Neil Patel Digital

Neil Patel focuses on creating innovative, adaptive and data-driven digital marketing plans. It has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. 

  • Managed SEO strategy for up to ten clients (over $1 million in annual business).
  • Led content planning and consulting for clients sites with over 1 million monthly visitors.
  • Executed competitor analyses, content calendar, and keyword research.
  • Hired, trained, and managed a team of three in-house direct reports and up to seven remote writers.
  • Created internship program and established a relationship with a nearby university.
Aug 2017 - Dec 2017 4 months
Content Marketing Specialist
Siege Media

Siege Media is a content marketing agency specializing in SEO, helping great brands scale with SEO-focused content marketing.

  • Researched, pitched, and wrote SEO-driven blog content, garnering page 1 rankings.
  • Organized and managed in-house photo shoots for lifestyle brands.
  • Created original infographics and collaborated with influencers to publish them.
  • Conducted manual backlinks outreach, with a monthly goal of at least 20 organic backlinks.
Jun 2016 - Aug 2017 1 year 2 months
Content Strategy & Development Manager
The CMO Club & The Future CMO Club

The Future CMO Club is an exclusive membership and development organization for experienced marketers. 

  • Managed new website project, maintaining 10,000 monthly visitors on existing membership site.
  • Planned, researched, and wrote articles for C-suite professionals from top global brands.
  • Hired and managed a team of remote copywriters, creating calendars and deadlines.
  • Collaborated with the web development, social media, email marketing, and lead nurturing teams to create a seamless customer experiences driven by metrics and A/B testing.
Aug 2012 - Jul 2015 2 years 11 months
Writer & Social Media Manager
Independent
  • Helped clients articulate their brand value and set themselves apart via website branding, content planning, copywriting, social media management, PR tactics, and consulting.
  • Wrote ebooks, sales funnels, press releases, blog posts, marketing plans, and sales scripts.
  • Managed social media platforms via Hootsuite, using analytics to guide planning.
  • Ghostwrote articles for executives of top brands like Pepsi, The Home Depot, and Princess Cruises.

Education

Jan 2010 - Dec 2014 4 years 11 months
Bachelor of Arts, French
University of Nebraska-Lincoln
Jan 2010 - Dec 2014 4 years 11 months
Bachelor of Science, Textiles, Merchandising & Fashion Design
University of Nebraska-Lincoln

Portfolio

6 items