Rachael Ede

• Helped with new businesses pitch for other agencies.
• Wrote strategies for site migrations.
• Worked with iCrossing on the L’Oreal account.

Ad-Rank is an award-winning SEO, content marketing, and digital PR agency specializing in the travel sector.

• Headed up a small team (three, plus several freelancers) on a contract basis, and have worked with the managing director (MD) to put various processes in place to enable scaling of activity.
• Owned the SEO strategy across main brands.
• Managed SEO execution of the team, ensuring work is of the highest standard.
• Ensured campaigns are primed for success from a technical, content, on- and off-site perspective.
• Oversaw the migration of main client website to new CMS, and also the company website.
• Supported the MD with new business pitch decks and pitching, plus creation of SEO sector reports used as lead magnets to generate new business leads.
• Worked with account manager at main client to migrate pages to a new CMS, ensuring SEO elements in place.
• Collaborated closely with the content team; delivered SEO training to over 30 writers.
• Oversaw recruitment of SEO positions.
• Delivered training across the agency, including Excel, SEO, content optimization, and put a training plan in place for graduates.
• Implemented processes and put new systems in place to manage workflow (Trello) and communication (Slack).
• Recovered previously lost rankings for main client, with traffic uplift of 10% across content pages.
• Created training and processes, plus put structure in place for client planning.

The Property Hub provides training for property investors.

• Managed the marketing and communication functions across the business and was a key contributor to the building and continual growth of the brand (focus: property investors). 
• Created, developed, and implemented the marketing and communications plan and strategy; defined the audience, segmentations, and customer journey.
• Delivered high-performing multichannel campaigns across content, SEO, PPC, PR, social, and email marketing; working with outside agencies where needed.
• Forecasted and managed annual budgets for all marketing activities.
• Planned, managed, and analyzed email marketing activities.
• Introduced “Discovery” webinars that single-handedly drove highest quality of leads.
• Oversaw the migration and implementation from Active Campaign to Hubspot CRM.
• Project managed the build/implementation of a bespoke client-management system (Clarissa), including writing the initial brief and developer selection.
• Project managed the redesign and development of The Property Hub’s website (2016 version); managed a team to ensure that the relaunch was in a timely manner.
• Acted a key member in the initial stages of the rebrand of the company, before leaving.
• Worked with the initial team that grew a small startup into a multi-million pound company.
• Increased monthly leads by 20x via marketing avenues, resulting in sell-out property launches; the quickest launch sold out in 17 seconds (Manchester development).
• Achieved continual national media coverage in the main UK newspapers.
• Overhauled internal systems to streamline processes and ensure activities were futureproof and GDPR compliant.

• Developed and documented the SEO strategy for House of Fraser’s launch to Australia, with a focus on technical elements and new site hierarchy, for womensear, childrenswear, and beauty.
• Liaised with key stakeholders internally to ensure that the SEO impact on other teams was considered, such as UX team.
• Liaised with outside agencies, such as Infosys who implemented the SEO strategy into the new site build.
• Wrote extensive strategy documents, covering everything from on-page optimization, schema, technical elements, canonical tags, handling pagination, XML sitemaps, URL structure and hierarchy, site hierarchy, href lang/Geo targeting, and much more. The documents were used as a blueprint for HoF to roll out into other territories.
• Took on other projects internally, for example delivering SEO training to the content team, carrying out SEO activity on womensear, childrenswear, and beauty.

• Worked with the British Film Institute, mainly training and analytics.
• Focused on an affiliate website, compare4kids.co.uk.

• Provided day-to-day account management and client liaison, plus quarterly reviews.
• Wrote pitch presentations for new business.
• Oversaw six strategists.
• Project managed and oversaw the delivery of all SEO work, from link building to onsite optimization.
• Oversaw the SEO for the website migration of McCain and Sainsbury’s Live Well for Less.
• Project managed blogger outreach event for Cadbury’s Spots v Stripes.
• Handled the monthly finance; responsible for overseeing finance of the SEO team, income and media spend, and reporting this to the finance team.
• Communicated closely with the social media team, pisplay, PPC, and other internal teams, plus collaboration with external agencies such as creative and web development agencies.
• Conducted SEO training; developed and delivered content to internal teams and to relevant stakeholders, client side, plus delivering SEO integration with the client side PR teams.
• Used various tools to analyze data and monitor SEO performance.
• Performed advanced Google Analytics reporting and a range of other analytics such as Omniture.