Kalinda Atkinson

Kalinda has managed the creation and execution of multiple digital strategies for agencies, NFPs, small businesses, and startups, located in Australia and the United States. 

As a digital marketer for BRAINS:

• Delivered advanced white-label Google Tag Manager solutions for clients.

As a digital marketer for Return of Unwanted Medicines Project:

• Helped develop and manage the ongoing digital strategy for a small not-for-profit, including SEO, PR, content, organic social media, paid social media, eDMs, and more.

As a digital marketer for Alloc8 Australia:

• Provided end-to-end management of the digital marketing strategy including SEO, Google Ads, content, user experience, analytics, and GTM.

As a digital marketer for Ignite Online:

• Created and executed multiple digital strategies for clients at Ignite Online, including PPC, eDMs, and copywriting.

As a digital marketer for Harness.io:

• Managed ongoing PPC acquisition campaigns across Google Ads, LinkedIn Ads, Facebook Ads, Reddit Ads, AdRoll, and Twitter Ads on a US$40,000 per month budget.

• Planned, implemented, and monitored digital marketing campaigns across all digital networks.
• Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).

Coverforce is a large privately owned insurance brokers in Australia.

• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Designed, built, and maintained social media presence.

The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia.

• Designed and oversaw all aspects of digital marketing.
• Prepared accurate reports on the marketing campaign’s overall performance.
• Coordinated with advertising and media experts to improve marketing results.

Success Resources is an events promoter of business, personal development, and wealth creation programs.

• Developed, implemented, and managed social media strategy.
• Defined most important social media KPIs.
• Managed and oversaw social media content.

Crowdpark (Crowdpark Games & Entertainment GmbH) is a software developer of casino games on multiple platforms including web, mobile, and social networks. 

• Designed and implemented social media strategy to align with business goals.
• Set specific objectives and reported on ROI.
• Performed research on current benchmark trends and audience preferences.
• Managed social media accounts.

Covus Games GmbH hosts online game networks. The Company offers online game platforms for clients, as well as marketing, consulting, advertising, and editorial publishing services. 

• Created and implemented SEO initiatives.
• Optimized copy and landing pages for search engine optimization.
• Researched and implemented content recommendations for organic SEO success.

• Supported marketing executives in organizing various projects.
• Assisted in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.