Kalinda Atkinson
Digital Marketer

Kalinda Atkinson

Former digital marketing manager at Garvan Institute of Medical Research.
Work with Kalinda Work with a Digital Marketer

About

Kalinda Atkinson is a digital marketer with a decade of experience across content marketing, social media marketing, email marketing, PPC, SEO, analytics, CRO, UX/UI, graphic design, and HTML/CSS development. She has worked in the NFP, financial services, tech, software, health, events, and entertainment sectors in Australia, Asia, Europe, and the US. Her past clients include BRAINS, Alloc8 Australia, Ignite Online, and Harness.io.

Employment

8 roles
Mar 2019 - Present 7 years 1 month
Digital Marketer
Independent

Kalinda has managed the creation and execution of multiple digital strategies for agencies, NFPs, small businesses, and startups, located in Australia and the United States. 


As a digital marketer for BRAINS:

  • Delivered advanced white-label Google Tag Manager solutions for clients.

As a digital marketer for Return of Unwanted Medicines Project:

  • Helped develop and manage the ongoing digital strategy for a small not-for-profit, including SEO, PR, content, organic social media, paid social media, eDMs, and more.

As a digital marketer for Alloc8 Australia:

  • Provided end-to-end management of the digital marketing strategy including SEO, Google Ads, content, user experience, analytics, and GTM.

As a digital marketer for Ignite Online:

  • Created and executed multiple digital strategies for clients at Ignite Online, including PPC, eDMs, and copywriting.

As a digital marketer for Harness.io:

  • Managed ongoing PPC acquisition campaigns across Google Ads, LinkedIn Ads, Facebook Ads, Reddit Ads, AdRoll, and Twitter Ads on a US$40,000 per month budget.
Dec 2017 - Oct 2019 1 year 10 months
Digital Marketing Manager
Garvan Institute of Medical Research
  • Planned, implemented, and monitored digital marketing campaigns across all digital networks.
  • Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).
Dec 2015 - Nov 2017 1 year 11 months
Digital Marketing Manager
Coverforce

Coverforce is a large privately owned insurance brokers in Australia.

  • Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Designed, built, and maintained social media presence.
May 2015 - Nov 2015 6 months
Digital Marketing Manager
McGrath Foundation

The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia.

  • Designed and oversaw all aspects of digital marketing.
  • Prepared accurate reports on the marketing campaign’s overall performance.
  • Coordinated with advertising and media experts to improve marketing results.
Nov 2013 - May 2015 1 year 6 months
Social Media Marketing Manager
Success Resources

Success Resources is an events promoter of business, personal development, and wealth creation programs.

  • Developed, implemented, and managed social media strategy.
  • Defined most important social media KPIs.
  • Managed and oversaw social media content.
Jan 2012 - Sep 2013 1 year 8 months
Social Media Marketing Manager
Crowdpark

Crowdpark (Crowdpark Games & Entertainment GmbH) is a software developer of casino games on multiple platforms including web, mobile, and social networks. 

  • Designed and implemented social media strategy to align with business goals.
  • Set specific objectives and reported on ROI.
  • Performed research on current benchmark trends and audience preferences.
  • Managed social media accounts.
Aug 2010 - Jan 2012 1 year 5 months
SEO Specialist & Editorial Writer
Covus Games GmbH

Covus Games GmbH hosts online game networks. The Company offers online game platforms for clients, as well as marketing, consulting, advertising, and editorial publishing services. 

  • Created and implemented SEO initiatives.
  • Optimized copy and landing pages for search engine optimization.
  • Researched and implemented content recommendations for organic SEO success.
Jan 2010 - Aug 2010 7 months
Online Marketing Intern
Rocket Internet
  • Supported marketing executives in organizing various projects.
  • Assisted in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.

Education

Jan 2007 - Dec 2008 1 year 11 months
Diploma of Business Management, Business
NSW Tage

Portfolio

3 items