Kalinda has managed the creation and execution of multiple digital strategies for agencies, NFPs, small businesses, and startups, located in Australia and the United States.&nbsp; As a digital marketer for BRAINS:<ul><li>Delivered advanced white-label Google Tag Manager solutions for clients.</li></ul>As a digital marketer for Return of Unwanted Medicines Project:<ul><li>Helped develop and manage the ongoing digital strategy for a small not-for-profit, including SEO, PR, content, organic social media, paid social media, eDMs, and more.</li></ul>As a digital marketer for Alloc8 Australia:<ul><li>Provided end-to-end management of the digital marketing strategy including SEO, Google Ads, content, user experience, analytics, and GTM.</li></ul>As a digital marketer for Ignite Online:<ul><li>Created and executed multiple digital strategies for clients at Ignite Online, including PPC, eDMs, and copywriting.</li></ul>As a digital marketer for Harness.io:<ul><li>Managed ongoing PPC acquisition campaigns across Google Ads, LinkedIn Ads, Facebook Ads, Reddit Ads, AdRoll, and Twitter Ads on a US$40,000 per month budget.</li></ul>

Digital Marketer

<ul><li>Planned, implemented, and monitored digital marketing campaigns across all digital networks.</li><li>Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).</li></ul>

Digital Marketing Manager

Coverforce is a large privately owned insurance brokers in Australia.<ul><li>Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.</li><li>Designed, built, and maintained social media presence.</li></ul>

The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia.<ul><li>Designed and oversaw all aspects of digital marketing.</li><li>Prepared accurate reports on the marketing campaign’s overall performance.</li><li>Coordinated with advertising and media experts to improve marketing results.</li></ul>

Success Resources is an events promoter of business, personal development, and wealth creation programs.<ul><li>Developed, implemented, and managed social media strategy.</li><li>Defined most important social media KPIs.</li><li>Managed and oversaw social media content.</li></ul>

Social Media Marketing Manager

Crowdpark (Crowdpark Games &amp; Entertainment GmbH) is a software developer of casino games on multiple platforms including web, mobile, and social networks.&nbsp;<ul><li>Designed and implemented social media strategy to align with business goals.</li><li>Set specific objectives and reported on ROI.</li><li>Performed research on current benchmark trends and audience preferences.</li><li>Managed social media accounts.</li></ul>

Covus Games GmbH hosts online game networks. The Company offers online game platforms for clients, as well as marketing, consulting, advertising, and editorial publishing services.&nbsp;<ul><li>Created and implemented SEO initiatives.</li><li>Optimized copy and landing pages for search engine optimization.</li><li>Researched and implemented content recommendations for organic SEO success.</li></ul>

SEO Specialist & Editorial Writer

<ul><li>Supported marketing executives in organizing various projects.</li><li>Assisted in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.</li></ul>

Online Marketing Intern

Oversaw the strategy, execution, and management of their lead generation campaign through Facebook Ads, eDMs, and a landing page.

Melbourne Girls Grammar

Kalinda Atkinson

Solely managed the strategy, content and community management for the McGrath Foundation social media channels including Facebook.

McGrath Foundation Facebook Account

Built and designed the Prosper Education website from scratch.

Prosper Education Website

English (British)

Kalinda Atkinson is a digital marketer with a decade of experience across content marketing, social media marketing, email marketing, PPC, SEO, analytics, CRO, UX/UI, graphic design, and HTML/CSS development. She has worked in the NFP, financial services, tech, software, health, events, and entertainment sectors in Australia, Asia, Europe, and the US. Her past clients include BRAINS, Alloc8 Australia, Ignite Online, and Harness.io.

Kalinda Atkinson

Employment Highlights

Education Highlights

Portfolio

Melbourne Girls Grammar

McGrath Foundation Facebook Account

Prosper Education Website

Melbourne Girls Grammar

McGrath Foundation Facebook Account

Prosper Education Website