Davis Tarvans
Growth Marketer

Davis Tarvans

Knowledgeable of Google, Bing, SEO, PPC, content, display, & social media marketing.

About

Davis Tarvans is a digital marketer specializing in growth marketing with extensive knowledge of Google, Bing, HTML, SEO, PPC, content, display, and social media marketing. As the head of digital marketing at an advertising agency in Leeds, he has expertise in developing efficient market-leading CRM strategies, marketing automation, and driving inbound quality inquiries through SEO, PPC, and social media strategies. He holds Bing Ads, Google Developer Scholarship, and Google Partners certifications.

Employment

5 roles
Mar 2019 - Present 7 years 2 months
Head of Digital Marketing
CMS Advertising

CMS delivers strategic marketing campaigns, digital marketing solutions, advertising campaigns in all media, corporate identities and branding, PR, SEO, PPC, and social networking campaigns.

  • Researched industries, markets, demographics, trends, sales results, and other data related to the client products and services.
  • Developed efficient market-leading CRM strategies, marketing automation, and driving inbound quality inquiries through SEO, PPC, and social media strategies. 
  • Identified trends and insights, while optimizing spend and performance based on the findings.
  • Recommended specific marketing approaches and allocation of budget to achieve sales objectives.
  • Created, developed, and managed strategies for improved performance, efficient paid advertising campaigns and delivery of quality social media engagement with current and prospective clients.
  • Planned and created the communications strategy and control the brand standards in all promotional material, designing, building, and maintaining digital platforms.
  • Attended networking events, undertook public speaking opportunities, and ran workshops to develop new business.
  • Developed proposals and pitch for new business.
Jul 2018 - Oct 2019 1 year 3 months
Social Media Manager
The Works Recruitment

The Works Recruitment are recruitment specialists based in Leeds recruiting both temporary and permanent roles across the Yorkshire region.

  • Developed the social media strategy and successfully launched promotional campaigns.
  • Proactively built the brand image.
  • Designed all media and posts.
  • Managed social listening tools and used insights to learn and adjust social media strategy.
  • Successfully launched a feedback campaign.
  • Collaborated with bloggers.
  • Implemented new ideas for social media posts for the job board.
  • Reported and reviewed all social media activity to align with marketing objectives.
Mar 2018 - May 2019 1 year 2 months
Marketing Manager
AMAT Performance

AMAT performance is a motion tracking technology system developed to improve movement quality in athletes through testing, analysis, and training.   

  • Directed and coordinated all marketing activities.
  •  Identified and developed value propositions and key messages for all marketing campaigns.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Collaborated with designers and the editorial team on marketing materials.
  • Created effective messaging using language and graphics for all marketing collateral.
  • Directed a successful search engine marketing campaign utilizing solid linking, technical, and keyword research tactics.
  • Pro-actively worked on growth-hacking strategies.
  • Reported and reviewed all marketing activity.
Jul 2018 - Mar 2019 8 months
Digital Marketing Consultant
CMS Advertising

CMS delivers strategic marketing campaigns, digital marketing solutions, advertising campaigns in all media, corporate identities and branding, PR, SEO, PPC, and social networking campaigns.

  • Researched industries, markets, demographics, trends, sales results and other data related to the client products and services.
  • Analyzed competitor offerings, including specifications, market share, pricing, and promotional materials.
  • Create detailed reports with research findings and analysis to inform marketing strategies.
  • Recommended specific marketing approaches and allocation of budget to achieve sales objectives.
  • Assisted directors and marketing managers with development of focused branding, positioning, and marketing tools for each product/service.
  • Developed client marketing strategies.
  • Attended networking events and undertook public speaking opportunities to develop new business.
Nov 2017 - Feb 2019 1 year 3 months
Marketing Manager
YCE Catering Equipment

YCE is a food service company supplying the hospitality, leisure, public, and private sectors throughout the UK.

  • Developed a multi-pronged marketing strategy to target consumers on and offline. 
  • Created effective messaging using language and graphics for all marketing collateral.
  • Directed a successful search engine marketing campaign utilizing solid linking, technical, and keyword research tactics.
  • Wrote off-site SEO content such as press releases, guest blog posts, and informational articles.
  • Reviewed and edited blogs to develop high quality content.
  • Managed projects and related deadlines.
  • Developed segmentation strategies and email strategies to establish automated on-boarding emails followed by drip campaigns.
  • Successfully led the project of building, optimizing, and promoting the new commerce website.
  • Effectively managed all social media accounts.
  • Reported and reviewed all marketing activities.

Education

Jan 2018 - Dec 2018 11 months
Certificate, Fashion Advertising
Parsons School of Art & Design
Sep 2016 - Jun 2018 1 year 9 months
B.A. (Hons), Business & Marketing
University of Essex
Jan 2017 - Dec 2017 11 months
Professional Diploma, Digital Marketing
Digital Marketing institute
Sep 2014 - Jun 2016 1 year 9 months
Level 3 Extended Diploma (MPP), Performing Art
Bradford College