Anna Bykova
Digital Marketer

Anna Bykova

Skilled in Facebook & Google Ads, social media management, PPC, & content writing.
Work with Anna Work with a Digital Marketer

About

Anna Bykova is a creative social media and digital marketing expert with a background in fashion design. She has over six years of experience in business planning, branding, designing, and executing successful marketing strategies across various platforms. Her skills include Facebook Ads, Google Ads, social media management, email marketing, PPC, content writing, SEO, SEM, lead generation, influencer negotiation, and performance analytics. Anna is fluent in Adobe, Office, and other software/apps essential for digital marketing.

Employment

5 roles
Jan 2020 - Present 6 years 4 months
Digital Marketing Executive
KK Designs London

KK Designs is an e-commerce store for premium and personalized phone cases and accessories.

  • Oversaw customer profile building and brand creation.
  • Forecasted, planned, created, and managed ad campaigns across multiple platforms.
  • Developed business plans and tailored marketing strategy according to brand’s set KPI.
  • Created and edited winning content/copy for various online platforms.
  • Provided in-depth Facebook Ads expertise, optimizing for most leads and sales and highest ROI.
  • Managed an e-commerce website backend.
  • Developed email marketing (MailChimp) for building clientele relations.
  • Worked with influencers.
May 2016 - Present 10 years
Digital Marketing Manager
Antara Clothing

Antara is a clothing and accessories store in London, UK.

  • Provided luxury fashion business management, including client management, customer relationship building and nurturing, and proficient use of CRM system.
  • Created and managed the website.
  • Developed and implemented branding and marketing strategy across a range of platforms.
  • Managed PPC, Google Shopping and AdWords, SEO, SEM, and keyword research.
  • Analyzed stats and performance of digital marketing strategies and optimized for best performance.
  • Developed video shoots and creative editing content in Adobe software and Final Cut Pro.
Apr 2014 - Jan 2017 2 years 9 months
Marketing Director
Elrow
  • Managed creative marketing and PR for a high-end theatrical performance show.
  • Oversaw large scale creative projects and campaigns.
  • Provided team management and PR event organizing, copywriting, website maintaining, and lead generation.
  • Performed creative decision-making and trend research.
  • Managed leaflet and poster graphic design and printing.
  • Maintained relationships with partners and influencer collaborations.
Jul 2012 - Mar 2013 8 months
Digital Designer
Mary Katrantzou

Mary Katrantzou is a fashion design brand in the UK.

  • Created digitally printed fabrics using Adobe software and assisted in the production of various design pieces.
  • Performed pattern-cutting of digitally printed fabrics, toiling, conducting design research, and handcrafting embellishments.  
Feb 2012 - Jul 2012 5 months
Design Assistant
Iris van Herpen

Iris van Herpen is fashion brand known for fusing technology with traditional Haute Couture craftsmanship.

  • Managed production process of Haute Couture garments.
  • Oversaw creative process of garments construction using hand-crafting techniques on a variety of unique fabrics and mixed media assisted in toiling, pattern construction, and leather working.
  • Provided admin and social media assistance.

Education

Sep 2010 - Jun 2013 2 years 9 months
Bachelor's Degree, Fashion Design Technology
London College of Fashion

Portfolio

1 item